Digital Marketing & Customer Analytics Mgr

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Digital Marketing & Customer Analytics Mgr

Job Code:

12135

Profile Title:

12135 Digital Marketing & Customer Analytics Mgr

Grade / Band:

L1

FLSA Status:

Exempt

The Manager of Digital Marketing & Customer Analytics will drive insights and recommendations through data storytelling across MGM's digital marketing platforms and growth initiatives focused on channel trends, attribution modeling, media spend impact, digital campaign effectiveness, A/B testing, digital customer engagement trends, booking behaviors and more. This position will be responsible for leading a team and analyzing creative elements, campaigns & customer segmentation across digital channels, and presenting actionable insights & recommendations to business partners.  This individual will support a world class Digital Marketing & Customer  Analytics team.  As part of our team, you'll work with professionals at our portfolio of casino resorts across North America – as well as those in the corporate executive level – to implement digital marketing analytics initiatives that move the business forward.

Partner across teams to prepare & present strategic insights and results of digital marketing campaigns & growth initiatives, review and translate findings and make actionable recommendations.

Query and analyze complex data sets to identify key business trends, pull campaign performance, digital A/B test results and customer behavior.

Build, train and lead a team of analysts to deliver insights and results of digital marketing and growth initiatives.  Establish best practices on measurement, digital engagement performance and analyses. Review findings before presentation to business partners; in addition to overseeing the accuracy of team's measurement results.

Help prioritize work and projects, and create roadmaps for measurement, tagging and testing that lead to a deep understanding of customer engagement and what drives results.

Develop and maintain Power BI and Adobe digital dashboards to provide real-time results on campaign performance and attribution across channels.  Serve as media measurement expert across our digital touchpoints and partner platforms.

Support the development of methodologies to measure and improve the effectiveness of media spend across multiple touchpoints, brands, and business units through the implementation of governance and standardization around digital data.

Provide and initiate ad-hoc analyses to answer key business questions and explain trends/anomalies.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree or equivalent experience

Required

2+ Years of Prior Relevant Experience

Required

3+ years of Prior Relevant Experience

Preferred

Experience in writing and executing code: SQL, Python, Azure Databricks etc.

Preferred

Experience with Digital Analytics tools (Adobe Analytics, Google Analytics, etc.)

Preferred

Strong analytical skills, including ability to identify and quantify financial impact

Preferred

Master’s degree in Finance, Business Management, Analytics or a related field

Preferred

Experience in hospitality or travel/entertainment industry

Preferred

Ability to identify and solve problems quickly

Preferred

Advanced proficiency with Microsoft Excel and other Microsoft products

Understanding of traffic drivers, data visualization, problem solving,  and adaptation skills to work with various web and channel management tools

Ability to anticipate situations, tools needed, and obstacles through critical thinking and review of business performance

Ability to listen effectively, process information, ask appropriate questions for clarification and execute tasks accordingly

Ability to work in a high stress, fast paced environment managing multiple projects and personnel simultaneously.  Must possess ability to prioritize conflicting duties and maintain timeline integrity for projects and tasks

Must possess excellent communication skills and demonstrate ability to resolve all situations in a professional manner

Ability to appropriately manage confidential departmental and corporate information

Must have excellent written, verbal and public presentation communication skills

Ability to gather process information and make recommendations and decisions based on data and findings

Ability to produce high quality work products, with consistency, accuracy and completeness

Work varied shifts, including weekends and holidays where needed

Balancing

X

Bending

X

Carrying __pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Crawling

X

Crouching

X

Distant vision

X

Driving - auto/van

X

Driving - limousine

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting __pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing - 5 hours minimum

X

Stooping

X

Typing __w.p.m.

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - Chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

__% Travel

X

Vibration

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

Fatigue

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Memorization

X

Organization

X

Perception

X

Reading - simple

X

Reading - complex

X

Repetition

X

Safety hazards

X

Tight deadlines

X

Working conditions

X

Writing - simple

X

Writing - complex

X