Marketing Sr Partner

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Marketing Sr Partner

Job Code:

19457

Profile Title:

19457 Marketing Sr Partner

Grade / Band:

IC3

FLSA Status:

Exempt

The Brand Marketing Manager is responsible for executing the brand strategy and marketing plans across the property.  This position will also take part in the strategic planning of the growth initiative roadmap and report out on campaign results. This candidate will report to the Director of Brand Marketing and partners with the Brand Marketing COE.

Project manage, plan and execute marketing campaigns for the property and property venue partners, managing the day‐to‐day campaign development and partnering closely with marketing COEs & operations teams.

Develops, executes and optimizes integrated media strategies related to MGMRI’s strategic growth and innovation initiatives in collaboration with internal teams, media agency of record and COE.

Maintains a profound understanding of property vertical, corporate initiative and partner business objectives and marketing/media needs, while also ensuring that media campaign activity is transparent to the property/corporate/partner teams.

Collaborate with property teams to manage marketing executions aligned to strategy.

Serves as a subject matter expert, creating recommendations for campaigns, corporate and partner marketing contacts, communicating campaign performance and proactively identifies areas for improvement/optimization.

Partner with central marketing teams to develop creative materials required for marketing plans to ensure delivery of creative assets per brief, and quality check content.

Audit website/3rd party content and aggregate required changes to ensuring content on website is 100% accurate and up to date.

Partner with central marketing teams to develop creative materials required for marketing plan to ensure delivery of creative assets per brief, and quality check content.

Negotiates and executes integrated in‐market media placements, and programmatic digital buys, employing audience/behavioral segmentation, retargeting and sequential messaging to understand the impact of these new strategies.

Coordinates the workflow of internal/external resources and industry/discipline specific insights to execute property, vertical and corporate campaigns; Partners with Brand Marketing to ensure that campaign deliverables are executed and trafficked with the team correctly.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor degree or equivalent experience and 3+ years of prior relevant experience

Bachelor's Degree or equivalent experience

Required

Bachelor's Degree or equivalent experience

In Communications, Marketing, or Business Management; or equivalent education and experience

Preferred

3+ Years of Prior Relevant Experience

 In marketing with an emphasis on integrated or digital media

Required

6+ Years of Prior Relevant Experience

In marketing with an emphasis on integrated or digital media;

Preferred

Knowledge and experience creating and executing strategic marketing campaigns within the Hospitality and/or Gaming/Entertainment industries.

Preferred

Experience in planning, executing digital and marketing campaigns.

Preferred

Experience years leading media/marketing projects and overseeing marketing campaign development.

Preferred

Experience working with and managing agency resources.

Preferred

Experience in delivering integrated media campaign strategies and subsequent reporting insights to peers, in addition to mid.

Preferred

Strong business acumen which demonstrates current knowledge and trends within both offline and online; with experience in cross-channel marketing plans.

Proven experience in building and sustaining strong relationships with peer groups and agencies.

Professional expertise in analyzing data and identifying key data points to drive impactful decision‐making.

Managing complex paid media/paid social campaigns across multiple brands and partnerships.

Availability for alternative work schedules when needed, particularly when unpredictable and urgent situations arise.

Strong interpersonal skills to adapt to a variety of audiences and cultural backgrounds from mid and upper‐senior Executives.

Persuasive communicator in the English language who can adapt messaging in oral and written forms to a variety of audiences.

Ability to review and accurately assess data and calculate risks; uses data to produce actionable insights and articulate needs.

Balancing

X

Bending

X

Carrying __pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting __pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing - 5 hours minimum

X

Typing __w.p.m.

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

__% Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X