HRTMS Job Description Management
| Sr Mgr Creative Design J o b D e s c r i p t i o n | | |
Job Profile Title: | Sr Mgr Creative Design | Job Code: | 19451-1 | Profile Title: | 19451-1 Art Dir | Grade / Band: | L2 | FLSA Status: | Exempt | The Art Director leads the development of creative concepts for ad campaigns and content for various platforms, including video (broadcast, onsite and digital), OOH, email, digital signage, social media, print and collateral. With a background in advertising agency Art Direction, the Art Director drives the creation of compelling communication and content that engages and informs its intended audiences while driving business for our company. Working as part of a Writer/AD team or collaboratively in a larger group setting, this position conceives and develops creative ad campaign concepts, crafts client pitches and provides conceptual direction and leadership for advertising best practices | | | | | |
Principal Duties & Responsibilities | Partner with copywriters, designers, digital and social media teams and designers, Art Director to lead and shape art direction and creative campaign concepts; ensure that concepts communicate quickly and clearly, meet corporate and client expectations, and are within meet property brand standards and budgets | Oversee conceptual techniques specific to art direction and creative ad campaigns. Lead others by sharing this knowledge, mentoring and contributing to a culture of continuing education | Ensure all creative (traditional, digital and social) is effectively integrated to support holistic, integrated marketing Be adept at evaluating, hiring and working with photographers, directors, motion graphics artists and other outside vendors to execute concepts. Be fully knowledgeable of industry best practices in all areas | Take a leadership role in partnering with brand teams, social teams as well as other stakeholders to create conceptual advertising campaigns and content ideas | Provide strategic insights in property client meetings; utilize critical thinking and conceptual solutions based on global trends and company positioning | Be fully knowledgeable of and diligent in ensuring that property brand standards are maintained across all project platforms: traditional, digital and social |
Required for All Jobs | Performs other job-related duties as requested | Proof of eligibility to work in the United States |
Education and Experience | Bachelor degree or equivalent experience and 2+ years of prior relevant experience |
Education | Education Level | Education Details | Required/ Preferred | Bachelor's Degree or equivalent experience | Equivalent education and experience | Required | | | | | |
Work Experience | Experience | Experience Details | Required/ Preferred | 2+ Years of Prior Relevant Experience | Art direction experience at an agency, in-house or freelance | Required | | | | | |
Additional Requirements | Details | Required/ Preferred | Portfolio | Required | Experience directing a high-volume environment, including work assignments, budgets and labor cost | Preferred | | | |
Knowledge, Skills and Abilities | KSAs | Advanced creative problem-solving, decision making, conceptual and typography skills | Excellent communication and presentation skills to a variety of stakeholders | Advanced knowledge of the level and type of creative resource that is needed (from concepting to execution) across multiple types of creative deliverables | Proficient in InDesign, Photoshop and Illustrator | Intermediate knowledge of Microsoft Outlook, Word, Excel and PowerPoint | Excellent writing, organization and computer skills | Process oriented and strong attention to detail | In-depth knowledge of integrated marketing, including digital and social media | Advanced knowledge of production requirements for a variety of media |
Physical Requirements | A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. | Physical Requirement | N/A | Rarely | Occasionally | Frequently | Constantly | Weight/ w.p.m. | Balancing | | | | | | | Bending | | | | | | | Carrying __pounds | | | | | | | Clear speech - simple | | | | X | | | Clear speech - complex | | | | | | | Climbing | | | | | | | Crawling | | | | | | | Crouching | | | | | | | Distant vision | | | | | | | Driving - auto/van | | | | | | | Driving - limousine | | | | | | | Flexibility - upper body | | | | | | | Flexibility - lower body | | | | | | | Hearing/Listening | | | | X | | | Kneeling | | | | | | | Lifting __pounds | | | | | | | Near vision | | | | | | | Normal vision | | | | X | | | Pushing/Pulling | | | | | | | Reaching | | | | | | | Sitting | | | | X | | | Standing - 5 hours minimum | | | | | | | Stooping | | | | | | | Typing __w.p.m. | | | | | | | Walking | | | | | | | | | | | | | | | | | | | |
Work Environment | While performing the duties of this job, the associate is required to work within the selected work environments. | Work Environment | N/A | Rarely | Occasionally | Frequently | Constantly | Communication - verbal | | | | X | | Communication - written | | | | X | | Confined area | | | | | | Contacts - works alone | | | | X | | Contacts - works around others | | | | X | | Contacts - works with others | | | | X | | Exposure to dust / dirt | | | | | | Exposure to fumes / odors | | | | | | Extreme cold | | | | | | Extreme heat | | | | | | Fast pace | | | | X | | Hazardous conditions - Chemicals | | | | | | Hazardous conditions - high structures | | | | | | Hazardous conditions - high voltage | | | | | | Indoors | | | | | | Noise levels - low to moderate | | | | | | Noise levels - low to high | | | | | | Office conditions | | | | X | | Outdoors | | | | | | Restricted area | | | | | | Shifts | | | | | | Smoke | | | | | | __% Travel | | | | | | Vibration | | | | | | Wet/Humid | | | | | | | | | | | | | | | | |
Mental Requirements | While performing the duties of this job, the associate is required to work within the selected mental requirements. | Mental Requirement | N/A | Rarely | Occasionally | Frequently | Constantly | Analytical | | | | X | | Clerical | | | | X | | Comprehension | | | | X | | Crisis incidents | | | | | | Customer service | | | | X | | Decision making | | | | X | | Fatigue | | | | | | High pressure | | | | X | | Judgment | | | | X | | Long hours | | | | X | | Math skills - advance | | | | | | Math skills - basic | | | | X | | Memorization | | | | X | | Organization | | | | X | | Perception | | | | X | | Reading - simple | | | | X | | Reading - complex | | | | | | Repetition | | | | X | | Safety hazards | | | | | | Tight deadlines | | | | X | | Working conditions | | | | | | Writing - simple | | | | X | | Writing - complex | | | | | | | | | | | | | | | | |
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