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Sr Mgr Creative Design

J  o  b    D  e  s  c  r  i  p  t  i  o  n

 

 

 

Job Profile Title:

Sr Mgr Creative Design

Job Code:

19451-1

Profile Title:

19451-1 Art Dir

Grade / Band:

L2

FLSA Status:

Exempt

The Art Director leads the development of creative concepts for ad campaigns and content for various platforms, including video  (broadcast, onsite and digital), OOH, email, digital signage, social media, print and collateral. With a background in advertising  agency Art Direction, the Art Director drives the creation of compelling communication and content that engages and informs its  intended audiences while driving business for our company. Working as part of a Writer/AD team or collaboratively in a larger group  setting, this position conceives and develops creative ad campaign concepts, crafts client pitches and provides conceptual direction  and leadership for advertising best practices


Principal Duties & Responsibilities

Partner with copywriters, designers, digital and social media teams and designers, Art Director to lead and shape art  direction and creative campaign concepts; ensure that concepts communicate quickly and clearly, meet corporate and  client expectations, and are within meet property brand standards and budgets

Oversee conceptual techniques specific to art direction and creative ad campaigns. Lead others by sharing this knowledge,  mentoring and contributing to a culture of continuing education

Ensure all creative (traditional, digital and social) is effectively integrated to support holistic, integrated marketing  Be adept at evaluating, hiring and working with photographers, directors, motion graphics artists and other outside vendors  to execute concepts. Be fully knowledgeable of industry best practices in all areas

Take a leadership role in partnering with brand teams, social teams as well as other stakeholders to create conceptual  advertising campaigns and content ideas

Provide strategic insights in property client meetings; utilize critical thinking and conceptual solutions based on global  trends and company positioning

Be fully knowledgeable of and diligent in ensuring that property brand standards are maintained across all project  platforms: traditional, digital and social


Required for All Jobs

Performs other job-related duties as requested

Proof of eligibility to work in the United States


Education and Experience

Bachelor degree or equivalent experience and 2+ years of prior relevant experience


Education

Education Level

Education Details

Required/
Preferred

Bachelor's Degree or equivalent experience

Equivalent education and experience

Required


Work Experience

Experience

Experience Details

Required/
Preferred

2+ Years of Prior Relevant Experience

Art direction experience at an agency, in-house or freelance

Required


Additional Requirements

Details

Required/
Preferred

Portfolio

Required

Experience directing a high-volume environment, including work assignments, budgets and labor cost

Preferred


Knowledge, Skills and Abilities

KSAs

Advanced creative problem-solving, decision making, conceptual and typography skills

Excellent communication and presentation skills to a variety of stakeholders

Advanced knowledge of the level and type of creative resource that is needed (from concepting to execution) across  multiple types of creative deliverables

Proficient in InDesign, Photoshop and Illustrator

Intermediate knowledge of Microsoft Outlook, Word, Excel and PowerPoint

Excellent writing, organization and computer skills

Process oriented and strong attention to detail

In-depth knowledge of integrated marketing, including digital and social media

Advanced knowledge of production requirements for a variety of media


Physical Requirements

A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Physical Requirement

N/A

Rarely

Occasionally

Frequently

Constantly

Weight/
w.p.m.

Balancing

 

 

 

 

 

 

Bending

 

 

 

 

 

 

Carrying __pounds

 

 

 

 

 

 

Clear speech - simple

 

 

 

X

 

 

Clear speech - complex

 

 

 

 

 

 

Climbing

 

 

 

 

 

 

Crawling

 

 

 

 

 

 

Crouching

 

 

 

 

 

 

Distant vision

 

 

 

 

 

 

Driving - auto/van

 

 

 

 

 

 

Driving - limousine

 

 

 

 

 

 

Flexibility - upper body

 

 

 

 

 

 

Flexibility - lower body

 

 

 

 

 

 

Hearing/Listening

 

 

 

X

 

 

Kneeling

 

 

 

 

 

 

Lifting __pounds

 

 

 

 

 

 

Near vision

 

 

 

 

 

 

Normal vision

 

 

 

X

 

 

Pushing/Pulling

 

 

 

 

 

 

Reaching

 

 

 

 

 

 

Sitting

 

 

 

X

 

 

Standing - 5 hours minimum

 

 

 

 

 

 

Stooping

 

 

 

 

 

 

Typing __w.p.m.

 

 

 

 

 

 

Walking

 

 

 

 

 

 


Work Environment

While performing the duties of this job, the associate is required to work within the selected work environments.

Work Environment

N/A

Rarely

Occasionally

Frequently

Constantly

Communication - verbal

 

 

 

X

 

Communication - written

 

 

 

X

 

Confined area

 

 

 

 

 

Contacts - works alone

 

 

 

X

 

Contacts - works around others

 

 

 

X

 

Contacts - works with others

 

 

 

X

 

Exposure to dust / dirt

 

 

 

 

 

Exposure to fumes / odors

 

 

 

 

 

Extreme cold

 

 

 

 

 

Extreme heat

 

 

 

 

 

Fast pace

 

 

 

X

 

Hazardous conditions - Chemicals

 

 

 

 

 

Hazardous conditions - high structures

 

 

 

 

 

Hazardous conditions - high voltage

 

 

 

 

 

Indoors

 

 

 

 

 

Noise levels - low to moderate

 

 

 

 

 

Noise levels - low to high

 

 

 

 

 

Office conditions

 

 

 

X

 

Outdoors

 

 

 

 

 

Restricted area

 

 

 

 

 

Shifts

 

 

 

 

 

Smoke

 

 

 

 

 

__% Travel

 

 

 

 

 

Vibration

 

 

 

 

 

Wet/Humid

 

 

 

 

 


Mental Requirements

While performing the duties of this job, the associate is required to work within the selected mental requirements.

Mental Requirement

N/A

Rarely

Occasionally

Frequently

Constantly

Analytical

 

 

 

X

 

Clerical

 

 

 

X

 

Comprehension

 

 

 

X

 

Crisis incidents

 

 

 

 

 

Customer service

 

 

 

X

 

Decision making

 

 

 

X

 

Fatigue

 

 

 

 

 

High pressure

 

 

 

X

 

Judgment

 

 

 

X

 

Long hours

 

 

 

X

 

Math skills - advance

 

 

 

 

 

Math skills - basic

 

 

 

X

 

Memorization

 

 

 

X

 

Organization

 

 

 

X

 

Perception

 

 

 

X

 

Reading - simple

 

 

 

X

 

Reading - complex

 

 

 

 

 

Repetition

 

 

 

X

 

Safety hazards

 

 

 

 

 

Tight deadlines

 

 

 

X

 

Working conditions

 

 

 

 

 

Writing - simple

 

 

 

X

 

Writing - complex