Sr Mgr Mktg Program

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Sr Mgr Mktg Program

Job Code:

11557

Profile Title:

11557 Sr Mgr Mktg Program

Grade / Band:

IC4

FLSA Status:

Exempt

The Senior Gift Card Program Manager is responsible for assisting the Executive Director of Financial Partnerships with the overall gift card program strategy, as well as leading the marketing and program operations. The Senior Gift Card Program Manager will also serve as the primary point of contact for all internal and external gift card partners. The Senior Gift Card Program Manager will leverage multiple cross functional teams to help drive the growth of the Gift Card Program(s). This position will also assist with additional financial partnerships as needed. All duties are to be performed in accordance with departmental and MGM Resorts policies, practices and procedures.

Oversee the day‐to‐day and operations management of all gift card products.

Collaborate with Brand Marketing, PR/Social Media, Paid Media, Property Marketing, and Digital Ventures teams to manage all gift card marketing campaigns across multiple channels, including 1st and 3rd party channels.

Collaborate with Marketing teams and distribution partners in developing and executing promotional campaigns.

Assist in the creation marketing plans including strategies, measurable objectives, and tactics.

Drive 3rd party retail (grocery, pharmacy, big box, online) and B2B distribution (incentive houses, online gift card malls) growth opportunities in collaboration with gift card processor.

Lead and manage implementation of new programs and product enhancements in collaboration with Properties, Contact Center, IT, Legal, Accounting, Audit, Compliance, Fraud, Security, and external stakeholders.

Host monthly business review with VP Loyalty Marketing and Executive Director Financial Partnerships to present internal reporting, analysis and insights around activations, redemptions, incremental spend, new customer acquisition, and other performance metrics.

Assists in ensuring achievement of program targets and KPIs including management of annual operating budget.

Evaluate programs regularly by interpreting data, identifying trends, and making actionable recommendations for continual improvement based on feedback from gift card buyers, users, and partners.

Assist the Executive Director of Financial Partnerships with additional partners as needed, including helping with marketing, reporting or operational needs.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelors Degree

Required

5+ Years of Prior Relevant Experience

Analytical and data‐focused; must be proficient with numbers with the ability to synthesize data

Required

Previous experience within partnership marketing or program management.

Preferred

Previous experience working with gift card programs.

Preferred

Specialized knowledge of multiple functional areas including loyalty, CRM, marketing, operations, technology, e‐commerce, casino, finance, promotions.

Preferred

Demonstrated experience working with and leading project teams.

Preferred

Previous experience working in a similar resort setting.

Preferred

Strong project management skills: Ability to work across multiple internal and external partners.

Proficient knowledge of computers, Microsoft Excel, Word, PowerPoint and Outlook.

Self‐starting and eager to initiate and own new projects.

Skilled at managing multiple projects in a high‐volume environment.

Achievement‐oriented and results‐driven.

Demonstrated ability to adhere to project management milestones and initiate and complete projects.

Demonstrated ability to plan, organize, and execute multiple projects with timeliness and accuracy.

Demonstrated ability to produce high quality work products, with consistency, accuracy and completeness.

Demonstrated ability to interpret financial reports and analyses.

Demonstrated ability to identify opportunities, and put forth innovative ideas and communicate them effectively.

Thrives in a changing environment with evolving priorities.

Leads by example with a collaborative and professional work ethic.

Exceptional communication abilities.

Excellent writing, organizational and presentation skills.

Excellent customer service skills.

Maintain a professional, neat and well‐groomed appearance.

Interpersonal skills to effectively communicate with all business contacts.

Ability to effectively communicate in English, in both oral and written forms.

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X