Specialist Mktg II

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Job Profile Title:

Specialist Mktg II

Job Code:

10741

Profile Title:

10741 Specialist Mktg II

Grade / Band:

09

FLSA Status:

Non-Exempt

The Paid Media Specialist is a key part of bringing our advertising campaigns to life. They will work to build the campaigns within our  media platforms or work with our agency partners to ensure all pieces of the campaign are delivered for build. This position will  work across paid search, programmatic advertising, paid social and traditional media across a wide variety of MGM Resorts brands in  the United States.

Execute and optimize integrated media strategies across various properties and brands

Responsible for key project management tasks, such as media grid updates, audience planning, tag building and timeline tracking

Collaborate with their peers to understand how all paid media is working together to further our company goals

Maintains a profound understanding of the trends within media as well as the brands and verticals of MGM Resorts that they are  responsible for

Partners and collaborates with the media AOR and social media team to track and effectively manage the property vertical,  corporate and partner media budgets to ensure accuracy; manage the Accounting approval workflow and hierarchy to ensure that  the media agency of record and MGM Resorts International direct media partners are paid within their contract terms

Performs other job-related duties as requested

Proof of eligibility to work in the United States

2+ Years of Prior Relevant Experience

Or more years of experience in marketing with an emphasis on digital paid media

Required

High School Diploma

Required

Bachelor’s degree in Communications, Marketing, or Business Management; or equivalent education and experience

Preferred

Minimum of three (3) years in marketing with an emphasis on integrated or digital media

Preferred

Experience in planning, executing digital campaigns, with an understanding of programmatic

Preferred

Experience working with and managing agency resources

Preferred

Experience in delivering integrated media campaign strategies and subsequent reporting

Preferred

Google AdWords and Facebook Blueprint Certifications

Preferred

Knowledge and experience leveraging integrated media campaigns in support of larger

Professional expertise in analyzing data and identifying key data points to drive impact decisionmaking

Managing complex paid media/paid social campaigns

Proven experience in building and sustaining strong relationships with peer groups and agencies

Strong interpersonal skills to adapt to a variety of audiences and cultural backgrounds

Persuasive communicator in the English language who can adapt messaging in oral and written forms to a variety of audiences

Ability to review and accurately assess data and calculate risks; uses data to produce actionable insights and articulate needs

Strong business acumen which demonstrates current knowledge and trends within both offline and online; with experience in  programmatic digital media buying

Balancing

Bending

Carrying __pounds

Clear speech - simple

X

Clear speech - complex

X

Climbing

Crawling

Crouching

Distant vision

Driving - auto/van

Driving - limousine

Flexibility - upper body

Flexibility - lower body

Hearing/Listening

Kneeling

Lifting __pounds

Near vision

Normal vision

X

Pushing/Pulling

Reaching

Sitting

X

Standing - 5 hours minimum

Stooping

Typing __w.p.m.

X

Walking

Communication - verbal

X

Communication - written

X

Confined area

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

Exposure to fumes / odors

Extreme cold

Extreme heat

Fast pace

X

Hazardous conditions - Chemicals

Hazardous conditions - high structures

Hazardous conditions - high voltage

Indoors

X

Noise levels - low to moderate

Noise levels - low to high

Office conditions

X

Outdoors

Restricted area

Shifts

Smoke

__% Travel

Vibration

Wet/Humid

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

Customer service

Decision making

X

Fatigue

High pressure

Judgment

Long hours

Math skills - advance

X

Math skills - basic

X

Memorization

Organization

X

Perception

Reading - simple

X

Reading - complex

X

Repetition

Safety hazards

Tight deadlines

X

Working conditions

Writing - simple

X

Writing - complex

X