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Specialist Mktg II

J  o  b    D  e  s  c  r  i  p  t  i  o  n

 

 

 

Job Profile Title:

Specialist Mktg II

Job Code:

10741

Profile Title:

10741 Specialist Mktg II

Grade / Band:

09

FLSA Status:

Non-Exempt

The Paid Media Specialist is a key part of bringing our advertising campaigns to life. They will work to build the campaigns within our media platforms or work with our agency partners to ensure all pieces of the campaign are delivered for build. This position will work across paid search, programmatic advertising, paid social and traditional media across a wide variety of MGM Resorts brands in the United States.


Principal Duties & Responsibilities

Execute and optimize integrated media strategies across various properties and brands

Responsible for key project management tasks, such as media grid updates, audience planning, tag building and timeline tracking

Collaborate with their peers to understand how all paid media is working together to further our company goals

Maintains a profound understanding of the trends within media as well as the brands and verticals of MGM Resorts that they are responsible for

Partners and collaborates with the media AOR and social media team to track and effectively manage the property vertical, corporate and partner media budgets to ensure accuracy; manage the accounting approval workflow and hierarchy to ensure that the media agency of record and MGM Resorts International direct media partners are paid within their contract terms


Required for All Jobs

Performs other job-related duties as requested

Proof of eligibility to work in the United States


Education

Education Level

Education Details

Required/
Preferred

High School Diploma or GED

 

Required

Bachelor's Degree

In Communications, Marketing, or Business Management

Preferred


Work Experience

Experience

Experience Details

Required/
Preferred

2+ Years of Prior Relevant Experience

In marketing with an emphasis on integrated or digital media

Required


Additional Requirements

Details

Required/
Preferred

Experience in planning, executing digital campaigns, with an understanding of programmatic

Preferred

Experience working with and managing agency resources

Preferred

Experience in delivering integrated media campaign strategies and subsequent reporting

Preferred

Google AdWords and Facebook Blueprint Certifications

Preferred


Knowledge, Skills and Abilities

KSAs

Knowledge and experience leveraging integrated media campaigns in support of larger

Professional expertise in analyzing data and identifying key data points to drive impact decision making

Managing complex paid media/paid social campaigns

Proven experience in building and sustaining strong relationships with peer groups and agencies

Strong interpersonal skills to adapt to a variety of audiences and cultural backgrounds

Persuasive communicator in the English language who can adapt messaging in oral and written forms to a variety of audiences

Ability to review and accurately assess data and calculate risks; uses data to produce actionable insights and articulate needs

Strong business acumen which demonstrates current knowledge and trends within both offline and online; with experience in programmatic digital media buying


Physical Requirements

A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Physical Requirement

N/A

Rarely

Occasionally

Frequently

Constantly

Weight/
w.p.m.

Balancing

 

 

X

 

 

 

Bending

 

 

X

 

 

 

Carrying 10 pounds

 

 

X

 

 

 

Clear speech - simple

 

 

 

X

 

 

Clear speech - complex

 

 

 

X

 

 

Climbing

X

 

 

 

 

 

Distant vision

 

 

 

X

 

 

Driving

X

 

 

 

 

 

Flexibility - upper body

 

 

X

 

 

 

Flexibility - lower body

 

 

X

 

 

 

Hearing/Listening

 

 

 

X

 

 

Kneeling

 

 

X

 

 

 

Lifting 10 pounds

 

 

X

 

 

 

Near vision

 

 

 

X

 

 

Normal vision

 

 

 

X

 

 

Pushing/Pulling

 

 

X

 

 

 

Reaching

 

 

X

 

 

 

Sitting

 

 

 

X

 

 

Standing

 

 

X

 

 

 

Typing

 

 

 

X

 

 

Walking

 

 

 

X

 

 


Work Environment

While performing the duties of this job, the associate is required to work within the selected work environments.

Work Environment

N/A

Rarely

Occasionally

Frequently

Constantly

Communication - verbal

 

 

 

X

 

Communication - written

 

 

 

X

 

Confined area

 

 

 

X

 

Contacts - works alone

 

 

 

X

 

Contacts - works around others

 

 

 

X

 

Contacts - works with others

 

 

 

X

 

Exposure to dust / dirt

 

 

X

 

 

Exposure to fumes / odors

 

 

X

 

 

Extreme cold

 

X

 

 

 

Extreme heat

 

X

 

 

 

Fast pace

 

 

 

X

 

Hazardous conditions - chemicals

X

 

 

 

 

Hazardous conditions - high structures

X

 

 

 

 

Hazardous conditions - high voltage

X

 

 

 

 

Indoors

 

 

 

X

 

Noise levels - low to moderate

 

 

 

X

 

Noise levels - high

 

 

X

 

 

Office conditions

 

 

 

X

 

Outdoors

 

 

X

 

 

Restricted area

 

X

 

 

 

Shifts

X

 

 

 

 

Smoke

 

 

X

 

 

Travel

 

X

 

 

 

Wet/Humid

 

X

 

 

 


Mental Requirements

While performing the duties of this job, the associate is required to work within the selected mental requirements.

Mental Requirement

N/A

Rarely

Occasionally

Frequently

Constantly

Analytical

 

 

 

X

 

Clerical

 

 

 

X

 

Comprehension

 

 

 

X

 

Crisis incidents

 

X

 

 

 

Customer service

 

 

 

X

 

Decision making

 

 

 

X

 

High pressure

 

 

 

X

 

Judgment

 

 

 

X

 

Long hours

 

 

X

 

 

Math skills - advance

 

 

X

 

 

Math skills - basic

 

 

 

X

 

Organization

 

 

 

X

 

Reading - simple

 

 

 

X

 

Reading - complex

 

 

 

X

 

Repetition

 

 

 

X

 

Tight deadlines

 

 

 

X

 

Writing - simple

 

 

 

X

 

Writing - complex

 

 

 

X