Dir Commercial

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Job Profile Title:

Dir Commercial

Job Code:

11613

Profile Title:

11613 Dir Commercial

Grade / Band:

L3

FLSA Status:

Exempt

The Director of Regional Customer Marketing Strategy supports the Commercial group by defining, mobilizing, and overseeing execution of initiatives across database, loyalty, and casino marketing. This position owns the segment roadmap and drives end-to-end delivery of high-priority use cases, managing regional strategy to develop, test, and scale solutions that increase customer visits, reduce churn, and grow share of wallet. This role is instrumental in identifying and shaping new growth opportunities by transforming customer and business insights into actionable initiatives and investment cases, reimagining how MGM engages with its customer segments across MGM Resorts Intl and online gaming.

The position requires strong leadership, sound judgment, and exceptional decision-making and problem-solving skills. The Director will maintain productive relationships with property teams, partners, and Commercial Strategy and Consumer Engagement teams, collaborating across the MGM organization to ensure alignment and execution of customer segment priorities. All duties must be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.

Drive alignment and execution of growth initiatives for key customer segments, ensuring progress toward defined milestones and owning the segment roadmap including epics, success metrics, and sequencing across Commercial, Technology, Properties, Loyalty, and Marketing.

Identify, evaluate, and shape new growth opportunities by assessing customer needs, business performance, and competitive dynamics; develop business cases and test and learn plans with Analytics and Finance.

Serve as the enterprise feedback conduit for assigned segments, incorporating insights into future roadmap priorities and removing roadblocks to keep delivery on track.

Prioritize initiatives across stakeholder groups and influence direction based on segment and regional priorities.

Define customer engagement strategy across regional properties for gaming and non-gaming direct marketing campaigns.

Develop omni-channel marketing programs (direct mail, email, digital) in partnership with Personalization, Data Science, and Regional Marketing leadership.

Implement enterprise-wide MGM Rewards strategies and best practices across assigned properties.

Partner with Data Science and Analytics to develop offer amounts based on customer valuation and define consumer engagement best practices; monitor competitor direct marketing strategies to ensure strong market positioning and share capture.

Collaborate with Data Science, Analytics, IT, and Digital teams to design innovative customer engagement campaigns; review pacing reports and adjust campaigns to maximize effectiveness.

Manage test and learn campaigns and define roadmaps to scale successful learnings.

Work across Commercial, Technology, Properties, and Centers of Excellence to align strategy and execution; identify and engage necessary subject matter experts to support delivery of segment and engagement priorities.

Establish and communicate priorities, set performance objectives, hold staff accountable, and create a work environment that promotes teamwork, recognition, mutual respect, and employee satisfaction.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Required

Master's Degree

Preferred

4+ Years of Prior Relevant Experience

Leading cross‐functional teams in a program management, commercial growth, or marketing function

Required

Experience working via an agile, sprint‐based approach.

Preferred

Comfortable balancing quality of output with short timelines required to enable downstream functions.

Preferred

Familiarity with casino and entertainment customer journey including an understanding of current experience and drivers of value.

Preferred

Comfortable using AI-enabled tools to improve productivity (e.g., drafting briefs, synthesizing inputs, or accelerating analysis) and able to leverage technology to automate and scale repeatable program execution.

Preferred

Understanding of the casino and entertainment business, as well as the friction points for customers, employees and stakeholders, particularly in the US (Vegas and Regional) gaming context.

Creative and open mind, with a strong vision for future state casino and entertainment customer experience; ability to inspire first‐of‐its‐kind, innovative thinking in colleagues.

Experience working with and influencing direction of large (20+ person), cross‐functional teams to complete major projects with aggressive timelines.

Proven experience presenting to, collaborating with, and influencing senior executives.

Ability to work across the organization to strategically leverage enterprise resources and subject experts to solve complex problems and generate optimal solutions.

Proven ability to successfully balance near‐term results (e.g. ability to design and execute on a ‘MVP’ model) with long‐term goals.

Analytically driven approach to solving business problems; ability to leverage data to generate actionable business insights.

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X