Mgr Campaign

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Mgr Campaign

Job Code:

11618

Profile Title:

11618 Mgr Campaign

Grade / Band:

IC3

FLSA Status:

Exempt

The Campaign Manager is responsible for managing customer engagement campaign strategy for gaming/non-gaming customers and is accountable for campaign outcomes. This role facilitates customer engagement campaigns to achieve the maximum return on investment for each campaign. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.

Sets the overall strategy and facilitation of all aspects of customer engagement campaigns for marketing efforts (including perpetual offer, transient offers, special offers, and events targeted at the Manager’s assigned customer group)

Proposes when to engage with customers, what type of engagement is optimal, and to whom within their assigned customer group to send specific campaigns based on expertise and historical performance

Collaborates with property marketing/brand teams to determine cross-property tradeoffs and campaign prioritization to get the highest return on investment

Responsible for coordinating with Commercial Analytics and Data Science teams to build “pro-formas” for the campaigns, including expected engagement (e.g., clicks, opens, etc.) response (e.g., bookings, spend, etc.), profit (attributable revenue less offer investments, campaign costs, etc.) and occupancy

Responsible for proposing specific tests to Personalization pilot teams to improve key metrics, in coordination with the Commercial Analytics and Data Science teams

Continuously improves campaigns relative to internal benchmarks including revenue and income; recommends progressive and best practice customer engagement campaigns; achieves key performance metrics

Execute on property-specific offer requests to implement customer-focused engagement strategy

Coordinate with Multi-channel Engagement team to manage contact strategy throughout the entire customer engagement life-cycle

Incorporate learnings from personalization pilots and input from Customer Growth teams into overall demand generation strategy

Work with Performance Measurement team to assess campaign success and understand areas of improvement

Facilitate customer engagement outcomes for their assigned customer groups

Assists in facilitation of Revenue Management Pacing meetings

Provides leadership for all reporting department’s Human Resources responsibilities to include creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s purpose, engagement, and respect commitment

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Preferred

3+ Years of Prior Relevant Experience

Required

In-depth experience executing customer engagement and marketing campaigns.

Preferred

Expertise in property customer segmentation, valuation and reinvestment for both gaming and nongaming campaigns

Possesses knowledge of customer engagement industry best practices

Understands customer data management systems

Working knowledge of campaign finance & performance drivers

Synthesizes results to generate insights and recommendations for future campaigns

Strategic focus on guest-centric approach

Collaborates effectively with central teams (e.g., Creative, YRM, IT)

Influences operations team in execution property campaigns

Resolves unforeseen issues and overcomes roadblocks

Advances the desired customer engagement operating model

Has track record of business results

Focuses activities on maximizing MGMRI returns

Excellent customer service skills

Interpersonal skills to effectively communicate with all business contacts

Ability to effectively communicate in English, in both oral and written

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X