Mgr Activation

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Mgr Activation

Job Code:

11788

Profile Title:

11788 Mgr Activation

Grade / Band:

L1

FLSA Status:

Exempt

The Manager Activation (Strategic Partnerships) manages the day-to-day execution of signed strategic partner agreements, including contract execution and activation elements for MGM Resorts International through event specific physical and experiential initiatives, as well as sports and sponsorship activations tied to high profile consumer events at the local, regional, and global level.

This role also oversees day-to-day impressions and consumer engagement, partnering with key stakeholders to drive successful activation and ancillary revenue opportunities. All duties are performed in accordance with department and MGM Resorts International policies, procedures, and legal requirements. At all times, the role ensures the goals and interests of the department, division, and all MGM Resorts International properties, individually and collectively, are upheld and preserved.

Manages and fulfills customized event and sponsor activation elements for the company.

Oversees the department activation process and platform to ensure consistent, high quality execution across the organization.

Executes against Strategic Partnerships KPIs including brand impressions, consumer engagement, and ROI optimization.

Collaborates with leadership to develop and achieve company goals, providing operational expertise and guidance.

Leads account and project management, coordinating with outside agencies to plan and execute event activations and corporate initiatives across resort departments.

Directs high value programs, measuring performance against defined success metrics and continuously improving activations.

Manages cross functional teams including advertising, entertainment marketing, media, legal, risk, public relations, casino marketing, corporate marketing, information technology, strategic sourcing, and resort operations.

Ensures timely and comprehensive communication of project elements across MGM Resorts International Centers of Excellence and property leadership.

Develops and manages cooperative budget fund activation strategies including budgeting, calendar planning, execution, evaluation, and optimization.

Oversees sponsor activations and extensions tied to sporting events and partners with sports and sponsorship teams throughout the contracting process.

Serves as day to day point of contact for account management, project management, and agency partners, including onsite event leadership from load in to load out.

Leads post event wrap ups, reporting, and performance analysis.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Required

2+ Years of Prior Relevant Experience

In entertainment, sports, events, or related field.

Required

Similar experience working in a sport, resort, entertainment, or sponsorship setting.

Preferred

Agency/property experience is preferred.

Preferred

Previous event operations experience.

Preferred

Understanding of contracts and proposals.

Preferred

Knowledge of TTB Regulation.

Preferred

Possess strong interpersonal skills and emotional intelligence; ability to work effectively with others.

Excellent presentation and communication skills for internal and external audiences.

Navigates a complex organization with a wide variety of target consumers.

Thinks creatively and can pivot approach to adapt to situation or opportunity as required.

Effectively communicates in English, in both oral and written forms.

Maintains a professional appearance and demeanor.

Must be able to problem solve and take initiative.

Ability to multi‐task in a fast‐paced environment.

Experience delivering results against tight deadlines.

Assists colleagues and completes special projects as needed.

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X