VP Creative Svcs

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

VP Creative Svcs

Job Code:

11790

Profile Title:

11790 VP Creative Svcs

Grade / Band:

L5

FLSA Status:

Exempt

The Vice President of Creative & Content Services leads the internal Creative Services team across three core pillars: Creative Design, Creative Production, and Creative Operations. This role is responsible for shaping the organization's visual identity, content output, and technological modernization of the creative function.

The VP is a practitioner-leader with deep expertise in creative execution, setting high standards through hands-on knowledge of craft and process. They foster an agile, agency-like culture and drive the integration of Artificial Intelligence across the creative ecosystem—developing self-service models, scaling content output, and aligning creative strategy with the speed of the business.

Lead the creative vision and establish and uphold the overall creative standard, ensuring all content and design work reflects a modern, premium, and strategically aligned brand identity.

Drive AI-Powered creative transformation and lead the adoption and integration of AI across creative workflows to increase speed, scale, efficiency, and innovation while protecting brand integrity.

Oversee the Creative Services Organization and direct and develop the Creative Design, Media Production, and Creative Operations functions through empowered executive leadership.

Champion creative excellence through craft expertise and provide practitioner-led guidance rooted in deep technical and creative knowledge across design, storytelling, production, and execution.

Scale Omnichannel Content Production and ensure the successful delivery of high-quality creative assets across digital, social, print, video, property, and enterprise marketing channels.

Optimize creative operations & workflow efficiency and partner closely with operations leadership to streamline project routing, production pipelines, resource allocation, budgeting, and speed-to-market.

Develop self-service creative solutions and build scalable, AI-enabled systems and templates that empower cross-functional teams and property operators to generate approved on-brand assets independently.

Serve as the Enterprise AI & Innovation Leader and educate and influence senior leaders and teams on emerging AI capabilities, operational efficiencies, and responsible implementation practices.

Partner cross-functionally across marketing & operations to collaborate with Brand, Paid Media, Social Media, CRM, and property leadership to align creative strategies with business priorities and operational realities.

Solve complex creative & production challenges and act as the senior escalation point for high-stakes campaigns, production obstacles, and enterprise creative problem-solving.

Build a high-performance creative culture to foster a collaborative, agile, and accountability-driven environment that encourages innovation, adaptability, and continuous improvement.

Mentor and develop creative talent to Inspire, coach, and grow multidisciplinary creative teams while building leadership capability and future-ready skillsets across the department.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

in a relevant field (Graphic Design, Fine Arts, Communications, Marketing, Film/Media Production, or related discipline

Required

12+ Years of Prior Relevant Experience

progressive creative experience, with a strong preference for background in a fast-paced, top-tier advertising/creative agency (e.g., VP, Executive Creative Director, or similar practitioner-leadership roles)

Preferred

A world-class, multi-disciplinary portfolio demonstrating profound expertise in art direction, design, video/photo production, and digital/social content creation.

Required

Proven experience successfully managing and uniting the trifecta of a creative department: Design, Production, and Operations/Project Management.

Required

A true practitioner’s knowledge base; you understand the deep technical realities of modern creative tools, post-production workflows, and enterprise project management platforms.

Required

Demonstrated experience and a passionate curiosity for AI-driven creative tools (industry-leading generative image, video, and language models) and a track record of successfully integrating them into commercial workflows.

Required

Experience within the hospitality, gaming, or entertainment industries.

Preferred

Exceptional communication and presentation skills, with the ability to build cross-functional consensus with marketing peers, operations leaders, and C-level executives.

A resilient, adaptable leadership style capable of navigating organizational transformation and leading teams through change.

Balancing

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Bending

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Carrying 10 pounds

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Clear speech - simple

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Clear speech - complex

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Climbing

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Distant vision

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Driving

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Flexibility - upper body

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Flexibility - lower body

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Hearing/Listening

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Kneeling

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Lifting 10 pounds

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Near vision

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Normal vision

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Pushing/Pulling

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Reaching

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Sitting

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Standing

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Typing

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Walking

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Communication - verbal

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Communication - written

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Confined area

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Contacts - works alone

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Contacts - works around others

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Contacts - works with others

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Exposure to dust / dirt

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Exposure to fumes / odors

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Extreme cold

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Extreme heat

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Fast pace

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Hazardous conditions - chemicals

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Hazardous conditions - high structures

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Hazardous conditions - high voltage

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Indoors

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Noise levels - low to moderate

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Noise levels - high

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Office conditions

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Outdoors

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Restricted area

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Shifts

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Smoke

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Travel

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Wet/Humid

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Analytical

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Clerical

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Comprehension

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Crisis incidents

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Customer service

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Decision making

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High pressure

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Judgment

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Long hours

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Math skills - advance

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Math skills - basic

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Organization

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Reading - simple

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Reading - complex

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Repetition

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Tight deadlines

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Writing - simple

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Writing - complex

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