Mgr Loyalty Partnerships Marketing

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Mgr Loyalty Partnerships Marketing

Job Code:

12160

Profile Title:

12160 Mgr Loyalty Partnerships Marketing

Grade / Band:

IC3

FLSA Status:

Exempt

The Loyalty Partnerships Marketing Senior Manager is responsible for assisting the Executive Director of Loyalty Partnerships to create and implement strategies and programs with strategic partners in order to maximize value for MGM Resorts, our partners, members, and customers. The role contributes by providing input and making recommendations to marketing initiatives, evaluating opportunities, and leading projects. The Loyalty Partnerships Marketing Senior Manager cultivates relationships with partner contacts and communicates with partners and internal teams on a frequent basis. The Senior Manager will maintain a strong and productive relationship with partner, corporate, property, and vendor contacts.  All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.

Responsible for success of assigned partnerships such as Marriott, Southwest Airlines, Royal Caribbean, Celebrity Cruises, Thunder Valley, and Avis by developing and implementing marketing plans for assigned partners that include strategies, measurable objectives, and tactics.

Manages day-to-day relationship with partner operations team and holds weekly, monthly, quarterly, and annual performance reviews as necessary to identify opportunities for operational improvement

Helps ensure achievement of program targets for acquisition / profitability and other KPIs by evaluating programs regularly through interpreting data, identifying trends, understanding key drivers of changes in performance, and making / executing actionable recommendations for continual improvement.

Responsible for developing and presenting content for Monthly Business Reviews with department Vice President

Collaborates with internal property and external operations teams to identify opportunities to improve operational efficiency by performing root cause analysis and monitoring trends in KPIs

Collaborates with Executive Director Loyalty Partnership to develop and refine new and existing strategies for acquisition of new members and engagement of current members such as tier matching, multi-way earn / burn, loyalty currency exchange, etc. in addition to supporting future business development and integration efforts of new loyalty partners

Oversees partnership program operations across the enterprise, ensuring all properties are trained and in compliance with guidelines and regulatory requirements

Partners with Internal Marketing and Brand Marketing to ensure employees and members are aware of and educated about strategic partnerships

Responsible for creating all training material related to strategic partnerships and responding to employee and member questions, inquiries, concerns. Also, partners with the Direct Marketing team to develop, create, and execute strategic campaigns for assigned partners

Responsible for leading the execution of such campaigns from the strategy, planning, deliverables fulfillment, deployment, employee communication, and reporting and analysis of the campaign performance

Accountable for administering uploads and performing research for critical systems (i.e. loyalty management, reservations, gaming):  retro Tier Credits / partner point adjustments, dispute research, tier / offer validations, Tier matches, and Tier Credit uploads

Responsible for reconciling and processing payment for partner point earning and reservation fees, in addition to reconciling cruise partner revenue share and partnering with Corporate Accounting to ensure accurate allocation to each property

Develops professional presentations for executives and ensures edits and proofs are accurate, including partner performance reports and presentations.

Maintains strong and collaborative relationships with property, corporate, and partner contacts to ensure deadlines are met and ensures issues related to assigned programs are tracked and prioritized, provides feedback with "off-track", and follows through to resolution

Responsible for leading recurring calls with partners and internal teams, inclusive of creating agendas, facilitating discussions, driving decisions, and distributing post-call action items and ensuring follow up and resolution on all action items

Creates a collaborative work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

In Marketing, Business Management, Hotel Administration or a related field, or equivalent experience.

Required

3+ Years of Prior Relevant Experience

Required

5+ Years of Prior Relevant Experience

in one of the following fields: loyalty marketing, partnership marketing, gaming industry, marketing, hospitality or related field

Preferred

7+ Years of Prior Relevant Experience

in one of the following fields: loyalty marketing, partnership marketing, gaming industry, marketing, hospitality or related field

Preferred

Previous experience within partnership marketing

Preferred

Previous experience working within a large loyalty program

Preferred

Specialized knowledge of multiple areas including loyalty, CRM, marketing, operations, technology, e-commerce, casino, finance, promotions, events, and compliance

Preferred

Demonstrated experience working with and leading project teams

Preferred

Previous experience working in a similar resort setting

Preferred

Demonstrated ability to adhere to project management milestones; and initiate and complete projects

Demonstrated ability to plan, organize, and execute multiple projects with timeliness and accuracy

Demonstrated ability to produce high quality work products, with consistency, accuracy and completeness

Demonstrated ability to interpret financial reports and analyses

Demonstrated sound decision-making and maturity in problem-solving

Demonstrated ability to identify opportunities, and put forth innovative ideas and communicate them effectively

Proficiency in Microsoft Office programs including Outlook, Word, Excel, and PowerPoint is preferred

Communicate effectively in English, in both written and oral forms; Professional public speaking and presentation skills

Flexible interpersonal skills to deal effectively with business contacts and executive levels of the organization

Comfortable in collaborating with internal and external business partners at different seniority levels

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

50

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X