Dir Digital Marketing Analytics

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Job Profile Title:

Dir Digital Marketing Analytics

Job Code:

12343

Business_Title

Director Digital Marketing Analytics

Profile Title:

12343 Dir Digital Marketing Analytics

Grade / Band:

L3

FLSA Status:

Exempt

The Director of Digital Marketing Analytics will act as an analytics leader & expert, driving insights and recommendations through the analysis of digital marketing data across media, email, web, and app channels. This role focuses on channel trends, attribution modeling, media performance, email performance, digital campaign effectiveness, A/B testing, digital customer engagement, booking behaviors, and more. The position includes leading a team of analysts responsible for evaluating media, email, web/app, and merchandising packages across digital platforms, and delivering actionable insights and recommendations to business partners. This individual will support a top-tier Digital Marketing & Customer Analytics team. As part of our team, you'll collaborate with professionals across our portfolio of casino resorts in North America, as well as corporate executives, to implement digital analytics initiatives that drive business success.

Oversee the analysis of digital marketing data across media, email, web, and app channels, focusing on performance metrics, customer engagement trends, and user behavior.

Develop and implement an end-to-end analytics roadmap that supports the business's digital marketing strategy.

Develop and present strategic insights and recommendations based on data analysis to optimize digital marketing campaigns, improve customer experiences, and drive conversions.

Monitor and evaluate channel trends, attribution models, and the effectiveness of digital campaigns.

Provide recommendations for continuous improvement and lead A/B testing initiatives to test hypotheses, validate strategies, and optimize digital marketing efforts across campaigns and web/app platforms.

Query, analyze, and interpret complex data sets to uncover actionable insights. Ensure data accuracy and integrity by performing regular quality checks and validation.

Stay up to date with the latest digital marketing tools and technologies, ensuring that the team leverages the most effective solutions for data collection, analysis, and reporting.

Manage and mentor a team of digital marketing analysts, ensuring the delivery of high-quality analysis and actionable insights. Foster a collaborative and growth-oriented team environment.

Analyze customer journeys across digital marketing channels and web/app, identifying opportunities for enhancement and developing strategies to improve engagement and conversion rates.

Partner with multiple teams to ensure alignment on digital marketing strategies and to implement data-driven initiatives that move the business forward.

Prepare and present analytical findings, insights, and recommendations to senior leadership and business partners, ensuring clarity and actionable outcomes.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree or equivalent experience

Business Management, Finance, or related fields, or equivalent education and experience

Required

Master's Degree or equivalent experience

Finance, Business Management, Analytics or a related field

Preferred

4+ Years of Prior Relevant Experience

Experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics

Required

7+ Years of Prior Relevant Experience

Experience in hospitality or travel/entertainment industry with experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics

Preferred

Ability to turn data into an actionable story for Enterprise Analytics to act on consistently

Required

Strong relationship building, verbal and written communication and presentation skills

Required

Experience in writing and executing SQL, Python, Azure Databricks etc

Required

Experience with Digital Analytics tools (Adobe, Google, etc.)

Required

Proven ability to drive business performance through operational insights and analytics

Required

Demonstrated understanding of general marketing principles and strategy components and problem solving skills

Required

Advanced proficiency with Microsoft Excel

Required

Strategic mindset

Required

Advanced proficiency with Microsoft Excel

Understanding of traffic drivers, data visualization, problem solving, and adaptation skills to work with various web and channel management tools

Ability to anticipate situations, tools needed, and obstacles through critical thinking and review of business performance

Ability to listen effectively, process information, ask appropriate questions for clarification and execute tasks accordingly

Ability to work in a high stress, fast paced environment managing multiple projects and personnel simultaneously

Must possess ability to prioritize conflicting duties and maintain timeline integrity for projects and tasks

Must possess excellent communication skills and demonstrate ability to resolve all situations in a professional manner

Ability to appropriately manage confidential departmental and corporate information

Must have excellent written, verbal and public presentation communication skills

Ability to gather process information and make recommendations and decisions based on data and findings

Ability to produce high quality work products, with consistency, accuracy and completeness

Work varied shifts, including weekends and holidays where needed

Balancing

X

Bending

X

Carrying __pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Crawling

X

Crouching

X

Distant vision

X

Driving - auto/van

X

Driving - limousine

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting __pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing - 5 hours minimum

X

Stooping

X

Typing __w.p.m.

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - Chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - low to high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

__% Travel

X

Vibration

X

Wet/Humid

X

Live Stream/ Video Recording

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

Fatigue

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Memorization

X

Organization

X

Perception

X

Reading - simple

X

Reading - complex

X

Repetition

X

Safety hazards

X

Tight deadlines

X

Working conditions

X

Writing - simple

X

Writing - complex

X