Sports and iGaming Marketing Exec

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Sports and iGaming Marketing Exec

Job Code:

12488

Business_Title

Marketing Exec Sports and iGaming

Profile Title:

12488 Sports and iGaming Marketing Exec

Grade / Band:

IC3

FLSA Status:

Exempt

The Sports and iGaming Marketing Executive is responsible for building and maintaining relationships with cross-channel customers, ensuring a seamless and engaging gaming experience between MGM Resorts properties and BetMGM. The candidate focuses on driving customer acquisition and retention, increasing engagement, and enhancing the overall player experience. All duties are to be performed in accordance with MGM Resorts International policies, practices, and procedures.

Develop and maintain relationships with high-value sports bettors, mobile gaming VIPs, and cross-channel players.

Serve as a primary point of contact for BetMGM hosts and players, ensuring seamless engagement between mobile and land-based gaming.

Identify and mitigate friction points for customers as they navigate between BetMGM and casino properties.

Utilize MGM Resorts and BetMGM CRM tools to generate cross-channel business, directing casino players to mobile gaming and engaging mobile players with MGM Resorts properties.

Provide training and support to property host teams on mobile gaming, sports betting, and BetMGM platforms to enhance cross-functional capabilities.

Analyze real-time data and reporting to identify high-value players, personalize interactions, and optimize customer retention strategies.

Collaborate with retail sportsbook teams to meet new high value customers, assist with BetMGM related questions and challenges, and deliver premium service and exclusive experiences to VIP sports bettors.

Implement and oversee targeted retention and reactivation strategies for sports bettors, iGaming customers, and BetMGM VIPs.

Manage and extend offers, bonuses, and VIP experiences based on individual gaming behavior across sports betting, mobile gaming, and land-based casino activity.

Develop and maintain expertise in BetMGM and MGM Resorts gaming systems, including CRM and analytics tools, to support real-time player development strategies.

Leverage a comprehensive understanding of customer behavior—spanning both land-based and mobile gaming—to refine reinvestment strategies, improve engagement, and elevate the overall player experience.

Adhere to all MGM Resorts and BetMGM policies, gaming regulations, and responsible gaming initiatives.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Preferred

3+ Years of Prior Relevant Experience

Required

2+ Years of Prior Relevant Experience

Leadership experience in the casino marketing industry

Preferred

Proof of eligibility to work in the country located.

Required

Previous experience in a similar resort setting.

Preferred

Must be able to communicate effectively in English, in both written and oral forms.

Able to work in the fast-paced environment.

Able to work as a team with co-workers.

Starts to demonstrate marketing functional attributes (competencies).

Demonstrates excellent customer service skills.

Demonstrates savvy interpersonal skills to effectively communicate with all business contacts.

Shows flexibility in working a variety of shifts.

Demonstrates and maintains a professional, neat and well-groomed appearance, adhering to MGM

Resorts International Marketing standards.

Able to travel domestically or internationally to meet existing customer base.

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X