HRTMS Job Description Management
| Social Media & Community Mgr J o b D e s c r i p t i o n | | |
Job Profile Title: | Social Media & Community Mgr | Job Code: | 12549 | Business_Title | Social Media & Community Mgr | Profile Title: | 12549 Social Media & Community Mgr | Grade / Band: | IC3 | FLSA Status: | Exempt | The Social Media & Community Manager will shape MGM Resorts' digital voice by creating dynamic content, executing live coverage from our resorts, nurturing influencer relationships, and driving community engagement across key social channels. The candidate will be hands-on, creative, data-driven, and eager to build genuine online communities. | | | | | |
Principal Duties & Responsibilities | Develop and execute social media strategies aligned with brand goals and KPIs. | Create engaging multimedia content tailored to each platform. | Build and maintain a strategic content calendar to ensure timely and relevant content. | Engage directly with followers, influencers, and online communities, fostering authentic interactions and relationships. | Actively monitor social media trends, competitor activities, and community sentiment. | Analyze performance data to refine strategies and report actionable insights. | Collaborate closely with internal teams and resort operators on integrated campaigns and events. | Curate and leverage user-generated content to enhance storytelling and brand authenticity. | Support crisis communication efforts, maintaining consistent brand messaging. |
Required for All Jobs | Performs other job-related duties as requested | Proof of eligibility to work in the United States |
Education | Education Level | Education Details | Required/ Preferred | Bachelor's Degree | in marketing, communications, public relations, or related field | Preferred | | | | | |
Work Experience | Experience | Experience Details | Required/ Preferred | 3+ Years of Prior Relevant Experience | in social media, community management, or digital content roles, ideally within hospitality, entertainment, lifestyle, or related industries. | Required | 4+ Years of Prior Relevant Experience | | Preferred | | | | | |
Additional Requirements | Details | Required/ Preferred | Flexible, available to work evenings, weekends, and holidays to capture real-time resort happenings. | Required | A savvy content creator who understands best practices across TikTok, Instagram, YouTube, Facebook, Pinterest, X, Reddit, and emerging platforms. | Preferred | Skilled at analyzing data to optimize content and community strategies. | Preferred | | | |
Knowledge, Skills and Abilities | KSAs | Exceptional communicator who can adapt brand voice effectively across platforms. | Passionate about hospitality, entertainment, gaming, and nightlife—always in the know about trends. |
Physical Requirements | A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. | Physical Requirement | N/A | Rarely | Occasionally | Frequently | Constantly | Weight/ w.p.m. | Balancing | | | X | | | | Bending | | | X | | | | Carrying 10 pounds | | | X | | | | Clear speech - simple | | | | X | | | Clear speech - complex | | | | X | | | Climbing | X | | | | | | Distant vision | | | | X | | | Driving | X | | | | | | Flexibility - upper body | | | X | | | | Flexibility - lower body | | | X | | | | Hearing/Listening | | | | X | | | Kneeling | | | X | | | | Lifting 10 pounds | | | X | | | | Near vision | | | | X | | | Normal vision | | | | X | | | Pushing/Pulling | | | X | | | | Reaching | | | X | | | | Sitting | | | | X | | | Standing | | | X | | | | Typing | | | | X | | | Walking | | | | X | | | | | | | | | | | | | | | |
Work Environment | While performing the duties of this job, the associate is required to work within the selected work environments. | Work Environment | N/A | Rarely | Occasionally | Frequently | Constantly | Communication - verbal | | | | X | | Communication - written | | | | X | | Confined area | | | | X | | Contacts - works alone | | | | X | | Contacts - works around others | | | | X | | Contacts - works with others | | | | X | | Exposure to dust / dirt | | | X | | | Exposure to fumes / odors | | | X | | | Extreme cold | | X | | | | Extreme heat | | X | | | | Fast pace | | | | X | | Hazardous conditions - chemicals | X | | | | | Hazardous conditions - high structures | X | | | | | Hazardous conditions - high voltage | X | | | | | Indoors | | | | X | | Noise levels - low to moderate | | | | X | | Noise levels - high | | | X | | | Office conditions | | | | X | | Outdoors | | | X | | | Restricted area | | X | | | | Shifts | X | | | | | Smoke | | | X | | | Travel | | X | | | | Wet/Humid | | X | | | | | | | | | | | | | | |
Mental Requirements | While performing the duties of this job, the associate is required to work within the selected mental requirements. | Mental Requirement | N/A | Rarely | Occasionally | Frequently | Constantly | Analytical | | | | X | | Clerical | | | | X | | Comprehension | | | | X | | Crisis incidents | | X | | | | Customer service | | | | X | | Decision making | | | | X | | High pressure | | | | X | | Judgment | | | | X | | Long hours | | | X | | | Math skills - advance | | | X | | | Math skills - basic | | | | X | | Organization | | | | X | | Reading - simple | | | | X | | Reading - complex | | | | X | | Repetition | | | | X | | Tight deadlines | | | | X | | Writing - simple | | | | X | | Writing - complex | | | | X | | | | | | | | | | | | |
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