Social Media Producer

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Social Media Producer

Job Code:

12551

Business_Title

Social Media Producer

Profile Title:

12551 Social Media Producer

Grade / Band:

IC3

FLSA Status:

Exempt

The Social Media Producer conceptualizes, captures, edits, and delivers standout social media content for select brands within MGM Resorts' 13-property Las Vegas portfolio. Operating both independently and in collaboration with senior creatives, brand teams, partners, and influencers, the Producer leads end-to-end shoots primarily across resorts, restaurants, pools, nightlife venues, and live events. This role leverages modern creative techniques and emerging technology to produce dynamic, platform-native content aligned with each brand's unique voice.

Develop creative briefs into engaging, platform-specific content for Meta, TikTok, YouTube, and more, ranging from quick social-native clips to polished multimedia productions.

Lead projects end-to-end, including ideation, logistics planning, art direction, filming, editing, and post-production, ensuring timely and on-budget delivery.

Shoot on property across active resort environments, including casino floors, restaurants, pools, nightlife venues, guest rooms, retail, and live events, adapting to live operating conditions, guest presence, compressed access windows, and unpredictable circumstances.

Maintain a consistent production cadence across assigned brands, supporting multiple properties concurrently and delivering against campaign, always-on, and same-day turnaround needs.

Scope productions appropriately, distinguishing agile run-and-gun capture from campaign-level shoots and matching production investment to the value of the moment.

Direct talent on camera, including influencers, on-camera hosts, chefs, entertainers, and property associates, running an efficient set that puts subjects at ease and protects the guest experience.

Set and uphold production standards and creative style for assigned brands, ensuring shot conventions, capture specifications, and overall output align with social-first best practices and maintain consistency across properties.

Own asset organization, file management, and archive for assigned productions, ensuring raw footage and finished assets are labeled, stored, and retrievable for reuse across the team.

Direct freelance crew, agency of record, contract shooters, and production vendors on larger productions, briefing them on brand standards, creative intent, and quality expectations.

Collaborate closely with creative directors, social media managers, property marketing, and cross-functional stakeholders to align and elevate content strategy.

Monitor and integrate cultural trends and apply AI-assisted production and post-production workflows to expand creative range, leveraging agile production techniques and professional gear while maintaining MGM Resorts brand safety, disclosure, and governance standards.

Ensure content complies with brand standards, legal requirements, and platform best practices, securing necessary rights, releases, and clearances.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

n marketing, communications, film, digital media, or related field

Preferred

3+ Years of Prior Relevant Experience

in content creation or social media creative roles,

including hands-on production on location, preferably in hospitality, entertainment, or lifestyle industries

Required

4+ Years of Prior Relevant Experience

including experience producing for a multi-brand or portfolio-based organization

Preferred

Proven expertise in multimedia content creation (video, photography, graphic design, motion graphics), demonstrated by a strong portfolio of social-native work.

Required

Advanced proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator), DaVinci, Gemini AI, and with working knowledge of mobile-first editing tools.

Required

Demonstrated command of vertical-first shooting and editing, including framing for 9:16, pacing for sound-off viewing, sound design, color correction, and cutdown versioning across placements.

Required

Ability to light and capture in uncontrolled environments, including low-light nightlife venues, high-contrast daylight pool decks, and mixed color temperature interiors.

Required

In-depth knowledge of social media platforms (Meta, TikTok, YouTube, Instagram), emerging formats, and digital trends.

Required

Working knowledge of paid social deliverable specifications, including aspect ratios, safe zones, and asset versioning for multi-placement delivery.

Required

Experience directing on-camera talent and small crews on set.

Preferred

Flexibility to work varied schedules, including evenings, weekends, and holidays, and to travel as needed.

Required

Strong project management, creative problem-solving skills, and adaptability under tight deadlines.

Ability to pivot calmly and troubleshoot live when a production goes off script, working the backup plan without losing the day.

Versatility across distinct brand identities, with the ability to shift visual voice and storytelling approach between luxury, entertainment, and lifestyle properties.

Disciplined organization habits across file naming, asset handoff, archive, and production documentation.

Excellent communication skills, adaptable across various digital platforms, consistently aligned with brand voice.

Ability to build rapport quickly with property teams, venue operators, talent, and guests while working in live environments.

Passionate about hospitality, entertainment, gaming, and nightlife.

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X