Exec Dir Hospitality Marketing

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Exec Dir Hospitality Marketing

Job Code:

12583

Business_Title

Executive Director of Hospitality Marketing

Profile Title:

12583 Exec Dir Hospitality Marketing

Grade / Band:

L4

FLSA Status:

Exempt

The Executive Director of Hospitality Marketing is a visionary leader responsible for driving strategic marketing initiatives across MGM Resorts' portfolio of luxury and lifestyle hospitality offerings including hotel, restaurants, nightlife, retail, and experiential venues. This role will lead the end-to-end development and execution of integrated marketing plans that elevate brand equity, grow revenue, and enhance guest experiences. Reporting to the VP of Brand Marketing, the Executive Director will oversee a high-performing team, lead agency relationships, and partner cross-functionally with operations, brand, creative, digital, and revenue management teams.

Lead the strategic development of marketing plans for hospitality venues across the MGM Resorts portfolio, ensuring alignment with brand vision and business goals.

Oversee all campaign elements including brand positioning, creative development, digital marketing, and storytelling, with an emphasis on innovation and performance.

Collaborate with property and corporate stakeholders to identify business opportunities and craft strategies that drive visitation, awareness, and ROI.

Manage a team of senior and junior marketers, providing mentorship, structure, and clear KPIs.

Serve as the key liaison with internal creative teams, external agencies, and media partners, ensuring high-quality deliverables and on-time execution.

Analyze performance metrics and guest insights to optimize campaigns, report results, and identify opportunities for continuous improvement.

Develop robust launch strategies for new venue openings and re-positionings.

Stay ahead of industry trends, guest behavior, and emerging platforms to ensure MGM remains a category leader in hospitality marketing.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Advertising/creative or related field and/or work.

Preferred

4+ Years of Prior Relevant Experience

In marketing, promotions, or related field, preferably with a focus on food and beverage and/or hospitality.

Required

4+ Years of Prior Relevant Experience

Leadership experience in marketing with emphasis in food and beverage and/or hospitality.

Required

8+ Years of Prior Relevant Experience

In marketing, promotions, or related field, preferably with a focus on food and beverage and/or hospitality.

Preferred

Previous agency operation and large brand portfolio experience.

Preferred

Previous hospitality related experience.

Preferred

Proven track record in developing and delivering complex programs and projects with positive, measurable results.

Preferred

Familiarity and direct hands-on experience with marketing plan implementation and related concepts.

Preferred

Ability to work varied shifts, including weekends and holidays.

Preferred

Strong understanding of agency and creative software, functions, roles and responsibilities and all advertising mediums.

Solution oriented.

Strong leadership abilities, sound judgment, superior problem solving and decision-making skills to effectively manage.

Ability to multi-task and thrive in a fast-paced, deadline-oriented environment.

Excellent organizational, analytical and project management skills, with particular attention to quality and detail.

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X