SVP Brand Strategy

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

SVP Brand Strategy

Job Code:

12600

Business_Title

SVP Brand Strategy

Profile Title:

12600 SVP Brand Strategy

Grade / Band:

L6

FLSA Status:

Exempt

Reporting to the Chief Marketing Officer, the Senior Vice President (SVP) of Brand Strategy is a strategic and creative leader responsible for shaping and executing the brand vision across both the corporate brand and a diverse but interconnected portfolio of digital and physical businesses. This role drives high-impact, measurable business outcomes by leading brand strategy, creative development, social media engagement and marketing operations initiatives that align with the company's overarching goals.

The SVP oversees a large, cross-functional team spanning corporate and property-level marketing functions, ensuring brand consistency, creative excellence, and audience engagement across multiple channels. This leader must thrive in a fast-paced, dynamic environment, balancing bold creativity with analytical rigor and operational discipline. The ideal candidate brings deep expertise in brand architecture, storytelling, performance marketing, and marketing operations, with a passion for building brands that resonate and perform.

Lead the development and execution of brand strategy across corporate and property-level entities, ensuring consistency and integrity across all marketing channels and customer touchpoints. Collaborate closely and ensure brand standards are established and met with joint ventures and other partners.

Oversee our creative teams and process, including development of our visual identity, oversight of content creation, campaign development, and innovation in brand expression through high-impact creative assets.

Develop and implement a comprehensive organic social media strategy to enhance brand visibility, engagement, and alignment with broader brand goals. Collaborate closely with Performance Marketing to ensure that key audiences are targeted with optimized and performance creative content.

Lead and evolve the Marketing Operations function, ensuring seamless prioritization, coordination and execution across intra-marketing teams (e.g., brand, creative, digital) and inter-marketing functions (e.g., property-level, regional, or business unit marketing).

Drive marketing performance through KPI development and campaign effectiveness measurement, ensuring data-driven decision-making and continuous improvement.

Serve as a key advisor to the CMO on brand, creative, and strategic marketing initiatives.

Mentor and lead a high-performing marketing team across corporate and property locations, fostering collaboration, growth, and excellence.

Collaborate cross-functionally to align marketing initiatives with business objectives, ensuring integration with product, operations, and customer experience teams.

Oversee organizational marketing operations, including process optimization, technology enablement, and cross-functional alignment with Finance, IT, and HR.

Establish governance and best practices for marketing planning, resource management, and performance tracking.

Build and lead a Brand Experience vertical, delivering consistent, emotionally resonant, and differentiated brand interactions across all customer touchpoints.

Partner with CX, Product, and Operations teams to embed brand experience across the end-to-end customer journey.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Marketing, Communications, or a related field

Required

Master's Degree

8+ Years of Prior Relevant Experience

Progressive experience in brand marketing, creative leadership, and social media strategy

Required

15 + Years of Prior Relevant Experience

Senior executive role overseeing multi-brand or multi-property portfolios

Preferred

Expertise in brand architecture, storytelling, and integrated marketing strategy.

Strong leadership and team development skills across diverse marketing functions.

Proven ability to drive measurable business outcomes through brand and creative initiatives.

Deep understanding of social media platforms, trends, and analytics.

Excellent communication, collaboration, and stakeholder management skills.

Ability to thrive in a fast-paced, dynamic environment with shifting priorities.

Must be able to work in a standard office environment and travel as needed.

Must be able to manage multiple priorities and deadlines effectively.

Balancing

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Bending

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Carrying 10 pounds

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Clear speech - simple

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Clear speech - complex

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Climbing

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Distant vision

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Driving

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Flexibility - upper body

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Flexibility - lower body

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Hearing/Listening

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Kneeling

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Lifting 10 pounds

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Near vision

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Normal vision

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Pushing/Pulling

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Reaching

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Sitting

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Standing

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Typing

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Walking

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Communication - verbal

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Communication - written

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Confined area

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Contacts - works alone

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Contacts - works around others

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Contacts - works with others

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Exposure to dust / dirt

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Exposure to fumes / odors

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Extreme cold

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Extreme heat

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Fast pace

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Hazardous conditions - chemicals

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Hazardous conditions - high structures

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Hazardous conditions - high voltage

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Indoors

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Noise levels - low to moderate

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Noise levels - high

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Office conditions

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Outdoors

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Restricted area

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Shifts

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Smoke

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Travel

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Wet/Humid

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Analytical

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Clerical

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Comprehension

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Crisis incidents

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Customer service

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Decision making

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High pressure

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Judgment

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Long hours

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Math skills - advance

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Math skills - basic

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Organization

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Reading - simple

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Reading - complex

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Repetition

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Tight deadlines

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Writing - simple

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Writing - complex

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