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Sr Mgr Brand Marketing

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Job Profile Title:	Sr Mgr Brand Marketing
Job Code:	12643
Business_Title	Sr Mgr Brand Marketing
Profile Title:	12643 Sr Mgr Brand Marketing
Grade / Band:	L2
FLSA Status:	Exempt
The Senior Manager of Brand Marketing plays a pivotal role in shaping and advancing the strategic marketing direction for MGM Resorts International at the corporate level. This individual is responsible for building and implementing enterprise-wide brand and marketing strategies that support long-term business goals and ensure consistency across the full portfolio of properties. The role requires a strong blend of strategic thinking, cross-functional collaboration, project leadership, and brand governance, acting as a centralized resource and liaison between corporate leadership, brand teams, and external partners.

Principal Duties & Responsibilities
Lead development of integrated marketing strategies that support enterprise brand goals, drive awareness, and align with company-wide business objectives
Collaborate closely with brand marketing teams, creative services, media, and agency partners to ensure alignment across all campaigns and initiatives
Serve as a key contributor to corporate brand planning, including seasonal campaigns, portfolio storytelling, brand architecture development, and enterprise partnerships
Oversee the execution and delivery of high-priority initiatives that span multiple departments, properties, or partner stakeholders
Champion brand consistency across all internal and external-facing touchpoints, reinforcing core brand positioning and tone of voice
Provide strategic oversight and thought leadership across campaign planning, messaging frameworks, creative briefing, and activation roadmaps
Evaluate performance of marketing efforts and share actionable insights to optimize future planning and resource allocation.
Act as a brand steward within the organization, guiding stakeholders through corporate marketing protocols, creative processes, and strategic reviews
Stay ahead of trends in consumer behavior, digital innovation, and marketing best practices, applying relevant insights to enterprise-level marketing strategy

Required for All Jobs
Performs other job-related duties as requested
Proof of eligibility to work in the United States

Work Experience
Experience	Experience Details	Required/ Preferred
2+ Years of Prior Relevant Experience	One of the following, casino industry, marketing, hospitality or related field	Required
6+ Months of Prior Relevant Experience	Supervisory experience	Preferred

Additional Requirements
Details	Required/ Preferred
Previous experience working in a similar resort setting	Preferred
Previous experience in project management	Preferred
In-depth experience working in various marketing roles across properties and has knowledge of campaign finance & performance	Preferred

Knowledge, Skills and Abilities
KSAs
Expert level project management skills, including ability to multi-task large-scale marketing initiatives
Ability to write a strategic marketing plan the communicates high-level strategy and actionable tactics
Ability to prioritize tasks in a fast-paced work environment
Demonstrates proficient analytical thinking and problem-solving ability
Able to manage and advise cross-functional partners and teams
Ability to navigate problems, identify root causes, and lead execution of solutions
Able to collaborate and build relationships across the enterprise
Well versed in marketing concepts, practices, and procedures
Professional appearance and demeanor with high degree of interpersonal skills
Strong organization skills with high attention to detail
Able to communicate effectively in English, both written and oral form

Physical Requirements
A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Physical Requirement	N/A	Rarely	Occasionally	Frequently	Constantly	Weight/ w.p.m.
Balancing			X
Bending			X
Carrying 10 pounds			X
Clear speech - simple				X
Clear speech - complex				X
Climbing	X
Distant vision				X
Driving	X
Flexibility - upper body			X
Flexibility - lower body			X
Hearing/Listening				X
Kneeling			X
Lifting 10 pounds			X
Near vision				X
Normal vision				X
Pushing/Pulling			X
Reaching			X
Sitting				X
Standing			X
Typing				X
Walking				X

Work Environment
While performing the duties of this job, the associate is required to work within the selected work environments.
Work Environment	N/A	Rarely	Occasionally	Frequently	Constantly
Communication - verbal				X
Communication - written				X
Confined area				X
Contacts - works alone				X
Contacts - works around others				X
Contacts - works with others				X
Exposure to dust / dirt			X
Exposure to fumes / odors			X
Extreme cold		X
Extreme heat		X
Fast pace				X
Hazardous conditions - chemicals	X
Hazardous conditions - high structures	X
Hazardous conditions - high voltage	X
Indoors				X
Noise levels - low to moderate				X
Noise levels - high			X
Office conditions				X
Outdoors			X
Restricted area		X
Shifts	X
Smoke			X
Travel		X
Wet/Humid		X

Mental Requirements
While performing the duties of this job, the associate is required to work within the selected mental requirements.
Mental Requirement	N/A	Rarely	Occasionally	Frequently	Constantly
Analytical				X
Clerical				X
Comprehension				X
Crisis incidents		X
Customer service				X
Decision making				X
High pressure				X
Judgment				X
Long hours			X
Math skills - advance			X
Math skills - basic				X
Organization				X
Reading - simple				X
Reading - complex				X
Repetition				X
Tight deadlines				X
Writing - simple				X
Writing - complex				X