Exec Dir Casino Marketing Strategy

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Exec Dir Casino Marketing Strategy

Job Code:

12713

Profile Title:

12713 Exec Dir Casino Marketing Strategy

Grade / Band:

L4

FLSA Status:

Exempt

It is the primary responsibility of the Executive Director of National Casino Marketing Strategy to effectively market, evaluate, recruit, establish and maintain a professional relationship with high-end casino guests and Casino Marketing Executives alike. In partnership with the Vice President of Casino Marketing for the assigned properties, this role leads the development and execution of customer development strategies aimed at enhancing guest engagement, loyalty and long-term value to the organization. All duties are to be performed in accordance with departmental and property policies, practices, and procedures. 

Set strategic direction and drive results for National Marketing and Casino Marketing VIP Services

Participate in developing marketing strategies to increase volume and market share; investigate potential opportunities for incremental revenue whenever possible

Implement customer development strategy in partnership with Vice President of National Marketing and Corporate Casino Marketing

Partner with cross-functional departments to ensure premium player overall experience expectations are consistently met and address service shortfalls promptly by engaging directly with guests to recover and rebuild relationships when necessary

Maintain a deep understanding of casino operations and dynamics across all South Pod properties and develop and implement strategies that drive business growth with a company-wide mindset

Design and deliver training programs and materials to enhance the capabilities of the casino host team, fostering a culture of continuous improvement and excellence

Maintain a visible presence on the gaming floor to build and sustain strong relationships with customers and employees, reinforcing a service-oriented environment

Maintain a work environment that promotes teamwork, performance feedback, recognition, leadership development, mutual respect and employee engagement

Provide leadership and oversight to Customer Development Executives through regular recognition, coaching and feedback in order to enhance their performance

Review and analyze data for trends and opportunities to maximize profitability, reduce costs, increase operational efficiencies and enhance the guest experience

Respond to guest correspondence and/or guest concerns in a professional and timely manner, achieving positive guest/problem resolution

Proactive management style that looks beyond problems and current practices to develop solutions to maximize the effectiveness of the department

Plan and organize marketing trips to promote the property with upcoming casino events, concerts and boxing events

Ensure the integrity and effective measurement of property casino marketing programs

Develop and maintain policies and procedures that increase efficiency and promote quality and quantity standards to ensure maximum resort experience for all guests

Overcome obstacles, resolve problems and remove roadblocks to enhance the employee and guest experience

Make timely decisions regarding credit, comping, and airfare for entire department/cross property

Prepare monthly/annual departmental budget/forecast and provide supporting documentation for senior management review, when necessary

Assist the Vice President of National Marketing in all daily duties

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Preferred

4+ Years of Prior Relevant Experience

Required

Previous experience working in a similar resort setting

Preferred

Microsoft Office, Word, Excel

Must have a professional appearance and demeanor

Excellent customer service skills

Interpersonal skills to effectively communicate with all business contacts

Ability to effectively communicate in English, in both oral and written forms

Excellent organizational, analytical, and project management skills, with attention to quality and detail

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X