Marketing Analytics Mgr

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Marketing Analytics Mgr

Job Code:

12748

Business_Title

Marketing Analytics Mgr

Profile Title:

12748 Marketing Analytics Mgr

Grade / Band:

IC3

FLSA Status:

Exempt

The Manager of Analytics will drive analysis & insights, reporting, and the development of tools & capabilities across our North American portfolio of assets. This role is a key contributor in providing actionable insights & recommendations and communicating these findings through data storytelling. The Manager of Analytics will support the analytics roadmap and assist in defining business data requirements. The individual will work closely with key stakeholders at the properties and within the COE.

Create and maintain a work environment that promotes client service, teamwork, performance feedback, individual recognition, mutual respect, and employee satisfaction.

Deep analytical thought leader that drives insights, tools and capabilities into the customer database and marketing programs. Partner closely with key stakeholders to offer strategic insights, review and translate findings, make actionable recommendations and provide direction on how to improve our allocation of marketing dollars while prioritizing critical projects.

Continually advance the team's tools, capabilities and analytical approach.

Translates complex business questions into structured analysis and communicates insights and findings to non-technical audiences.

Query and analyze complex datasets to identify business trends, campaign performance, A/B test results, and customer behavior.

Assists the Director of Analytics to communicate recommended approaches to senior leaders, and anticipate the future needs of our customers.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Required

2+ Years of Prior Relevant Experience

Required

5+ Years of Prior Relevant Experience

in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics

Preferred

Experience in casino and/or hospitality marketing.

Preferred

Ability to self-manage while consistently exercising good judgment and maturity.

Ability to appropriately manage confidential departmental and corporate information.

Ability to work in a high stress, fast paced environment managing multiple projects simultaneously.

Must possess ability to prioritize and have a strategic mindset.

Must possess excellent communication skills and demonstrate ability to resolve all situations in a professional manner.

Must have excellent written, verbal and public presentation communication skills.

Must have initiative and strive for continuous improvement.

Proven ability to participate in implementing innovative ideas, projects and business.

Clear understanding of change management preferred. This should include participating in the development or implementation of solutions.

Ability to anticipate situations, tools needed, and obstacles through critical thinking and review of business performance.

Ability to gather process information and make recommendations and decisions based on data and findings.

Ability to produce high quality work products, with consistency, accuracy and completeness.

Must have technical functional knowledge on BI strategy and tools and should be a primary liaison with IM stakeholders.

Maintain a professional, neat and well-groomed appearance, adhering to MGM Resorts International standards.

Ability to turn data into an actionable story for Enterprise Analytics to act on consistently.

Strong relationship building, verbal and written communication and presentation skills.

Proven ability to drive business performance through operational insights and analytics.

Advanced Excel skills, SQL, Cognos or similar Business Intelligence system.

Experience with Power BI or similar.

Demonstrated understanding of general marketing principles and strategy components.

Inspire a culture of learning, continuous improvement, and growth.

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X