Mktg Campaign Programming Mgr

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Mktg Campaign Programming Mgr

Job Code:

12883

Business_Title

Mktg Campaign Programming Mgr

Profile Title:

12883 Mktg Campaign Programming Mgr

Grade / Band:

IC3

FLSA Status:

Exempt

The Marketing Campaign Programming Manager is responsible for the operational programming and execution of direct marketing and guest engagement campaigns. This role translates marketing strategy into executable workflows within marketing platforms, ensuring campaigns and offers are configured accurately, deployed on schedule, and aligned with established marketing parameters.

The Marketing Campaign Programming Manager configures campaign assets, validates data integrity, and manages execution workflows that support revenue generating marketing initiatives. The role also evaluates and adapts existing operational methods to improve efficiency, reduce risk, and support evolving marketing needs. Through accurate execution and operational oversight, this position helps ensure marketing campaigns are delivered effectively and contribute to departmental performance and guest engagement objectives.

Translate campaign briefs provided by strategy teams into executable workflows within the campaign management platform.

Build and configure campaign assets including audience selections, variable content, creative placeholders, offer logic, and deployment parameters.

Independently manage the operational workflow for campaigns, ensuring all required components such as offers, creative assets, and audience files are uploaded, validated, and scheduled accurately.

Perform pre-deployment quality checks by validating data integrity, testing campaign workflows, and confirming completion of required approval processes.

Adapt and refine campaign programming workflows when operational challenges arise, improving execution efficiency and reducing potential errors.

Coordinate with cross functional partners including Creative, Email Design, IT, and vendor partners to ensure timely delivery of campaign components.

Troubleshoot technical or data issues that occur during campaign setup and work with IT or platform support teams to resolve execution barriers.

Prepare and transmit final campaign output files such as direct mail lists, creative assets, and approval documentation to external vendors and validate production proofs.

Ensure accurate setup and configuration of offers within systems such as Patron Management, PKMS, OMS, and customer account platforms.

Monitor campaign executions to confirm successful deployment, maintain documentation of execution activities and quality assurance findings, and escalate issues when necessary.

Identify opportunities to improve campaign execution processes and recommend operational enhancements that increase efficiency, accuracy, or scalability.

Provide operational expertise to property marketing teams by helping partners understand campaign processes, timelines, platform capabilities, and execution requirements.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Preferred

2+ Years of Prior Relevant Experience

in campaign operations, direct marketing execution, digital marketing production, or related fields

Preferred

Experience with campaign or CRM systems.

Preferred

Familiarity with data file structures, list management, and quality assurance practices.

Preferred

Ability to work in a deadline‑driven environment with shifting priorities.

Preferred

Strong attention to detail and commitment to operational accuracy.

Preferred

Proficiency with campaign tools, data validation processes, and workflow management.

Strong organizational skills and ability to manage multiple concurrent tasks.

Effective communication skills for coordinating across teams and vendors.

Ability to troubleshoot workflow irregularities and system errors.

Customer‑service mindset and ability to support internal partners.

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X