Sr Mgr Digital Mktg & Customer Analytics

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Sr Mgr Digital Mktg & Customer Analytics

Job Code:

12927

Business_Title

Sr Mgr Digital Mktg & Customer Analytics

Profile Title:

12927 Sr Mgr Digital Mktg & Customer Analytics

Grade / Band:

L2

FLSA Status:

Exempt

The Senior Manager of Digital Marketing & Customer Analytics is responsible for shaping how MGM Resorts International measures, understands, and optimizes the performance of its digital marketing ecosystem. This role leads complex, cross-functional analytics initiatives across all digital channels, with accountability for defining measurement strategies, interpreting customer data, and delivering insights that directly influence enterprise marketing decisions. This position serves as a senior analytics leader within the digital marketing function, independently owning large-scale initiatives and translating data into actionable strategies that drive business performance.

Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/AEO, organic social, email, onsite, and web/app experiences, ensuring performance is measured holistically and consistently across channels

Serve as a senior analytics partner to Media, Marketing, Digital Product, and Executive stakeholders by translating complex analyses into clear insights, implications, and recommendations that inform strategy and investment decisions

Lead advanced test-and-learn and causal measurement approaches, including A/B testing, geo-based experimentation, incrementality analysis, and other experimental methods, to quantify true marketing and experience impact

Provide analytical leadership and partnership on Marketing Mix Modeling (MMM), including shaping measurement questions, creating and interpreting model results, and guiding stakeholders on how to apply insights in planning and optimization decisions

Guide attribution and performance measurement frameworks across channels, helping stakeholders understand media effectiveness, contribution, trade-offs, and opportunities for optimization across the customer journey

Deliver executive-ready narratives and insights by synthesizing data across channels, experiments, and time horizons, proactively identifying trends, risks, and opportunities that influence short- and mid-term strategy

Provide senior-level oversight and influence on digital analytics data quality, governance, tagging, and reporting solutions in partnership with MarTech, Data, and Platform teams, driving standardization and scalability across brands and business units

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Required

Master's Degree

in Finance, Business Management, Analtyics or a related field

Preferred

5+ Years of Prior Relevant Experience

in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics

Required

Experience in writing and executing SQL, Python, and working with databases such as Databricks

Required

Experience with data visualization tools (PowerBI, Databricks, etc.)

Required

Experience with Digital Analytics tools (Adobe Analytics, media partner platforms, Adobe Mix Modeler)

Required

Strong analytical skills, including ability to identify and quantify financial impact

Required

Deep hands-on experience across digital channels (paid media, SEO, organic social, onsite engagement, CRM)

Required

Strong expertise in experimental design, incrementality measurement, geo testing, or marketing mix modeling

Required

Advanced proficiency with Microsoft Excel

Understanding of traffic drivers, data visualization, problem solving, and adaptation skills to work with various web and channel management tools

Ability to anticipate situations, tools needed, and obstacles through critical thinking and review of business performance

Ability to listen effectively, process information, ask appropriate questions for clarification and execute tasks accordingly

Ability to work in a high stress, fast paced environment managing multiple projects and personnel simultaneously, must possess ability to prioritize conflicting duties and maintain timeline integrity for projects and tasks

Must possess excellent communication skills and demonstrate ability to resolve all situations in a professional manner

Ability to appropriately manage confidential departmental and corporate information

Must have excellent written, verbal and public presentation communication skills

Ability to identify and solve problems quickly

Ability to gather process information and make recommendations and decisions based on data and findings

Ability to produce high quality work products with consistency, accuracy and completeness

Work varied shifts, including weekends and holidays where needed

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X