Sr Mgr Creative Strategy

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Job Profile Title:

Sr Mgr Creative Strategy

Job Code:

12951

Business_Title

Associate Creative Director, Strategy

Profile Title:

12951 Sr Mgr Creative Strategy

Grade / Band:

L2

FLSA Status:

Exempt

The Associate Creative Director, Strategy leads format-agnostic campaign creative across MGM Resorts, originating new creative platforms whose execution could take the form of design, content, experiential events, traditional advertising, time-sensitive announcements, or any combination across the format spectrum. The role is responsible for the year-one creative development of new activations, campaigns, branded creative systems, and experiential moments, plus pilot programs and innovation work.

Format-Agnostic Campaign Creative Concepting: Lead format-agnostic campaign creative concepting for MGM Resorts, originating new creative platforms whose execution could take the form of design, content, experiential events, limited-time announcements, or any combination across the format spectrum

Year-One Activation & Platform Development: Lead the year-one creative development of new activations, experiential moments, and brand creative systems across the enterprise, including the initial concepting, identity, and creative platform, before handing the work off to the Associate Creative Director, Entertainment & Sports for ongoing iteration in subsequent years

New-Business & Pilot Program Leadership: Lead general new-business and creative pilot programs, including format experiments, emerging-technology integrations, and tests that require innovative, multi-disciplinary creative solutions and rapid iteration

Breakthrough Launch & Limited-Time Concepts: Concept and lead high-profile launch moments and limited-time announcements requiring breakthrough creative solutions across design, content, experiential, and integrated channels

New Activation Consumer Journey Design: Design the consumer journey creative programming for new activations, shaping the end-to-end attendee experience from arrival through engagement, share-out, and follow-up so that every touchpoint reinforces the originating creative idea

Cross-Functional Activation Partnership: Partner with Brand Partnerships, Sponsorship Marketing, Entertainment, Property Marketing, Production, and external experiential agencies to translate new creative concepts into produced, in-market activations on time and on budget. Will be the lead contact for outside agencies for new and existing work

Matrixed Designer Direction: Provide direction, feedback, and quality control to one or two designers consistently supporting this work in a matrixed assignment, ensuring creative consistency without formal people management responsibility

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

in Advertising, Design, Fine Arts, Marketing, Communications, or a related field

Required

7+ Years of Prior Relevant Experience

of progressive creative experience with a strong concentration in experiential, activation, sponsorship, or live event creative

Required

Portfolio demonstrating end-to-end concepting and production of live activations, branded events, sponsorship activations, and consumer experiences at meaningful scale

Required

Demonstrated experience leading creative direction on sports or entertainment sponsorship activations for major leagues, properties, or entertainment partners

Required

Strong concepting and conceptual thinking ability, including the capacity to develop format-agnostic creative platforms that translate across channels and live moments

Required

Strong consumer-journey thinking, including the ability to design the full attendee or guest experience from arrival through engagement and post-event extension

Required

Excellent written and verbal communication skills, with the ability to articulate creative intent and present work to senior leaders, partners, and external talent

Required

Expert-level capability in the Adobe Creative Suite and working familiarity with experiential planning tools (3D layout, spatial sketching, presentation software)

Required

Fluency with AI platforms for generative content creation, productivity workflows, and general business use applications, with the discernment to apply them appropriately to creative and brand work

Required

Experience working with hospitality, entertainment, gaming, luxury, or lifestyle brands

Preferred

Direct activation experience with major sports leagues such as Formula 1, NFL, NHL, MLB, WNBA, NBA, MLS, or comparable global properties

Preferred

Las Vegas market knowledge and prior experience leading citywide or destination-scale activations, festivals, or large public events

Preferred

Experience integrating new technology into live experiences, including AR, VR, projection, interactive installations, mobile, or generative AI

Preferred

Background working with celebrity talent, athletes, performers, or league representation on creative concepts and partnership programs

Preferred

Prior senior Art Director, peer Associate Creative Director, or experiential creative lead experience at a brand, agency, sports property, or entertainment company

Preferred

Familiarity with experiential event journey development and production, brand uplift studies and strategies, and partnership frameworks

Preferred

Expert capability in concepting and creative direction for experiential, activation, and live event work

Advanced understanding of event and activation production, including site planning, fabrication, scenic, lighting, sound, and on-site execution

Strong knowledge of sports and entertainment sponsorship activation playbooks, league rights frameworks, and partnership creative norms

Strong consumer-journey design capability across pre-event, in-event, and post-event extensions, including digital and social amplification

Ability to translate brand strategy and partnership rights into culturally relevant, audience-resonant live moments

Comfort with ambiguity, pilots, and innovation work, with the discipline to bring rigor to rapid creative experimentation

Foundational fluency with experiential technology including AR, VR, projection mapping, interactive installations, and emerging immersive formats

Strong cross-functional partnership skills with Brand Partnerships, Marketing, Property Operations, Production, Legal, and external partners

Ability to direct and provide creative feedback to designers, art directors, and external agencies in a matrixed environment without formal management authority

Foundational fluency with experiential measurement, partnership ROI frameworks, and brand uplift research

Balancing

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Bending

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Carrying 10 pounds

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Clear speech - simple

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Clear speech - complex

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Climbing

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Distant vision

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Driving

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Flexibility - upper body

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Flexibility - lower body

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Hearing/Listening

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Kneeling

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Lifting 10 pounds

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Near vision

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Normal vision

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Pushing/Pulling

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Reaching

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Sitting

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Standing

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Typing

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Walking

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Communication - verbal

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Communication - written

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Confined area

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Contacts - works alone

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Contacts - works around others

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Contacts - works with others

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Exposure to dust / dirt

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Exposure to fumes / odors

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Extreme cold

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Extreme heat

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Fast pace

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Hazardous conditions - chemicals

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Hazardous conditions - high structures

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Hazardous conditions - high voltage

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Indoors

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Noise levels - low to moderate

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Noise levels - high

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Office conditions

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Outdoors

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Restricted area

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Shifts

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Smoke

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Travel

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Wet/Humid

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Analytical

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Clerical

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Comprehension

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Crisis incidents

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Customer service

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Decision making

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High pressure

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Judgment

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Long hours

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Math skills - advance

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Math skills - basic

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Organization

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Reading - simple

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Reading - complex

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Repetition

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Tight deadlines

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Writing - simple

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Writing - complex

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