Sr Mgr Creative

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Sr Mgr Creative

Job Code:

12952

Business_Title

Associate Creative Director

Profile Title:

12952 Sr Mgr Creative

Grade / Band:

L2

FLSA Status:

Exempt

The Associate Creative Director is a strategic and creative steward for designated brands, properties, or strategic categories across the MGM Resorts enterprise. The role oversees and leads creative development and production, providing both high-level creative direction and hands-on contribution across design, baseline content, copywriting, experiential events, and integrated campaigns. Depending on assignment, the Associate Creative Director ensures their designated portfolio expresses a distinctive, ownable identity and aligns perfectly with brand standards, while collaborating with or leading direct or matrixed teams, external agencies, and cross-functional partners to execute industry-leading creative across the full marketing funnel.

Brand & Creative Stewardship: Steward the brand identity, voice, and visual expression for assigned portfolios, master brands, or strategic initiatives, which may include luxury resorts, lifestyle properties, entertainment and sports partnerships, master brand loyalty programs, or specialized content initiatives

Creative Development & Oversight: Lead or support the day-to-day conceptualization, development, and execution of campaigns, content, identity systems, activations, or signature brand moments, ensuring quality and brand integrity at the speed the business demands

Hands-On Creative Contribution: Deliver original concepts, art direction, design, content, and/or copywriting as needed to support complex, high-profile, or escalated creative projects across various formats

Cross-Functional Partnership: Partner closely with internal and external stakeholders—which could include Property Presidents, Marketing Leads, Entertainment, F&B, Brand Partnerships, Strategy, or venue operators—to translate business strategies, audience segmentation, and guest experiences into integrated creative solutions

Team Leadership & Mentorship: Lead, coach, and develop direct reports, or guide and mentor matrixed designers, copywriters, external creative agencies, and production partners as assigned, ensuring creative consistency and excellence

Full-Funnel & Experience Design: Oversee or contribute to creative programming across the full marketing funnel, which may involve designing end-to-end consumer journeys across pre-event, in-event, and post-event touchpoints

Emerging Capabilities & Technology: Evaluate, prototype, and/or integrate emerging tools, models, and platforms (such as generative AI) into creative workflows as appropriate, with necessary quality and compliance controls

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Design, Advertising, Marketing, Communications, Fine Arts, Brand Management, or a related field

Required

7+ Years of Prior Relevant Experience

progressive brand creative, art direction, or content experience in an agency, in-house, or content-led environment

Required

Professional portfolio demonstrating creative capability across campaigns, identity, content, or experiential activations at a meaningful scale

Required

Demonstrated experience leading direct reports OR guiding and mentoring matrixed creative teams and external agencies

Required

Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, and current presentation and collaboration tools

Required

Excellent written and verbal communication skills, including experience presenting creative concepts to senior leaders and external partners

Required

Experience working with hospitality, entertainment, gaming, luxury, or lifestyle consumer brands

Preferred

Prior senior Art Director, Brand Creative Director, Content Director, or peer Associate Creative Director experience at a brand, agency, or entertainment company

Preferred

Experience leading creative direction on multi-brand portfolios, major loyalty programs, and/or sports/entertainment sponsorship activations

Preferred

Working fluency with AI-assisted brand and content tools applied with appropriate brand discipline

Preferred

Familiarity with brand health, brand equity, audience analytics, and/or creative effectiveness measurement frameworks

Preferred

Expert capability in brand stewardship, art direction, and conceptual thinking across multi-channel campaigns, live moments, and content production

Strong multi-disciplinary fluency across art direction, design, content creation, and/or copywriting, with the ability to both direct others and deliver hands-on work

Strong cross-functional collaboration skills, with the ability to partner effectively with marketing, operations, legal, technology, and external partners

Ability to translate brand strategy, partnership rights, and audience segmentation data into culturally relevant, audience-resonant creative

Functional fluency with generative AI platforms, workflows, prompt engineering, and corresponding rights/compliance considerations

Quality control discipline; ability to maintain a high creative bar across high-volume, high-velocity creative production environments

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X