Art Dir

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Art Dir

Job Code:

12954

Business_Title

Art Director, Creative Technology

Profile Title:

12954 Art Dir

Grade / Band:

IC4

FLSA Status:

Exempt

The Art Director, Creative Technology (GenAI) is a hybrid individual contributor role responsible for creating generative AI-based content across the wide spectrum of MGM resort and product offerings, including imagery for lifestyle, architecture, F&B, entertainment, retail, and more, as well as audio and innovation-leaning formats. This work will feature all marketing applications, including original campaigns and full-funnel advertising across print, digital, and social. The role combines traditional Art Director craft on photo and video shoots (styling, set design, wardrobe styling, casting, and photo/video fundamentals) with deep AI and GenAI content engineering capability to produce premium, on-brand content.

GenAI Content Creation Across MGM Offerings: Create generative AI-based content across the wide spectrum of MGM resort and product offerings—including imagery for lifestyle, architecture, food and beverage, entertainment, retail, and gaming—for use in original campaigns and full-funnel advertising across print, digital, social, and audio channel

Photo & Video Shoot Art Direction: Provide hands-on art direction across photo and video shoots, including pre-production planning, on-set art direction, set design, wardrobe styling, prop and dressing decisions, casting and talent direction, and the photographic and cinematic fundamentals (lighting, composition, lens, color, motion) required to capture premium consumer content

Advanced Technical Execution & Content Engineering: Apply deep understanding of AI and GenAI fundamentals to bring output to production quality, managing model selection, prompt engineering, and control techniques such as image/video conditioning, references, masks, LoRAs, fine-tunes, and iterative post-processing

Brand Strategy Translation to AI Content: Translate brand strategy and creative briefs into AI-generated content concepts that perform across audience segments, marketing funnels, and channels, balancing the speed and scale advantages of GenAI with the craft fundamentals that distinguish premium consumer brand work

Prompt Library & Asset Template Management: Build and maintain prompt libraries, asset templates, model references, and reusable content components that improve consistency, efficiency, and quality of GenAI content production across MGM

Format-Agnostic Campaign Concepting Support: Assist with custom concepting work relating to format-agnostic campaigns and new content platforms, supporting the broader Creative Strategy team's exploration of creative ideas that span design, content, experiential, and integrated channels

Emerging GenAI Tool Evaluation: Maintain ongoing awareness of emerging GenAI tools, models, formats, and best practices, evaluating new platforms and integrating capabilities into MGM's content workflow with appropriate brand, quality, and rights controls

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Graphic Design, Photography, Film, Fine Arts, Visual Communications, or a related field, or equivalent professional experience.                                                                                                               

Required

5+ Years of Prior Relevant Experience

Art direction experience across photo and video production for consumer brands, in an agency, in-house, studio, or production company environment.                                                                                                               

Required

Portfolio demonstrating both traditional Art Director craft (photo and video direction, styling, set design, wardrobe styling) and original GenAI-generated content produced at consumer-brand production quality

Required

Expert-level Art Director fundamentals, including styling, set design and dressing, wardrobe styling, casting and talent direction, lighting and composition, color, and photographic and cinematic principle

Required

Deep understanding of AI and GenAI fundamentals, including model architectures and capabilities, prompt engineering, control techniques (references, masks, LoRAs, fine-tunes, image-to-image, video conditioning), and the iterative refinement required to produce publishable output

Required

Nuanced understanding of how to use AI to create original content for deployment across marketing use cases including print, digital, and social, with the editorial discipline to evaluate AI output against brand standards before release

Required

Demonstrated experience producing AI-generated content for live consumer-brand marketing use, including image, video, and motion applications.

Required

Strong concepting ability, with the capacity to assist on custom format-agnostic campaign concepting and to contribute original creative ideas in a multi-disciplinary team

Required

Expert-level capability in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere), Figma, and current leading GenAI content platforms (such as Adobe Firefly, Midjourney, Runway, Sora, Veo, Pika, or comparable tools)

Required

Fluency with AI platforms for generative content creation, productivity workflows, and general business use applications, with the discernment to apply them appropriately to creative and brand work

Required

Experience working with hospitality, entertainment, gaming, luxury, or lifestyle brands

Preferred

Direct experience with brand-specific AI model fine-tuning, LoRA training, custom model development, or production-grade prompt-library management

Preferred

Background as a senior photographer, cinematographer, production designer, or stylist with hands-on craft credentials beyond art direction

Preferred

Familiarity with photo and video production logistics, including budgets, crew management, location scouting, permits, and post-production workflows

Preferred

Familiarity with rights, licensing, IP, and compliance considerations specific to AI-generated content, including model terms, training data provenance, and talent likeness

Preferred

Experience integrating AI-generated content with live-capture content in hybrid production workflows

Preferred

Familiarity with content performance measurement, creative effectiveness, and audience analytics

Preferred

Experience using AI for productivity gains across creative workflows, including ideation, iteration, asset variation, and post-production tasks

Preferred

Expert capability in art direction across photo, video, and motion content, with fluency in the principles of lighting, composition, color, lens, and movement

Expert capability in styling, set design, wardrobe styling, casting and talent direction, and the production craft required to deliver premium consumer content

Advanced GenAI fluency across image, video, motion, and emerging modalities, including current and next-generation platforms

Strong prompt engineering and iterative refinement discipline, including reference and control techniques, post-processing, and quality control of AI output

Strong understanding of how to apply brand standards, brand voice, and creative direction to AI-generated output

Ability to translate creative briefs into both physical-production direction and AI-generation direction in parallel, choosing the right approach for each use case

Strong cross-functional collaboration with creative leadership, marketing partners, production vendors, and technology partners

Quality control discipline and high attention to detail across the full content pipeline, from concept through final delivery

Foundational fluency with rights, licensing, model terms, training-data provenance, and compliance considerations for AI-generated content

Foundational fluency with content performance measurement and creative effectiveness frameworks across print, digital, and social channels

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X