Mgr Paid Media

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Mgr Paid Media

Job Code:

12968

Business_Title

Mgr Paid Media

Profile Title:

12968 Mgr Paid Media

Grade / Band:

L1

FLSA Status:

Exempt

The Paid Media Manager manages the day-to-day execution and optimization of paid media campaigns for assigned properties, specialized areas (e.g., programmatic, paid social), and/or business verticals. This role serves as the primary owner of campaign performance and agency/business partner workflows while ensuring alignment with broader marketing objectives.

Manage Specialist(s) and ensure accuracy in duties performed; educate and mentor direct report(s).

Execute and optimize integrated paid media campaigns across digital and traditional channels (e.g.: direct digital buys, paid search, programmatic display, paid social, and traditional [TV, OOH, etc.]).

Negotiate and execute media buys within approved strategy and budget parameters.

Assist leadership team with strategic recommendations and own tactical framework for their campaigns.

Monitor campaign performance and recommend tactical optimizations to achieve KPIs; develop insights and action plans.

Manage campaign-level budgets and accounting workflows to ensure accuracy and compliance.

Manage relationships with media agency/business partners, including timelines and deliverables.

Enforce consistent application of paid media frameworks, tool usage, pixel governance/brand safety requirements, best practices, etc. across campaigns and teams.

Partner with Analytics, Brand, Creative, and Social teams on holistic media planning.

Present performance results and strategic recommendations to senior marketing leadership.

Proactively identify new opportunities, tools, and best practices to advance media strategy and performance.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Marketing, Communications, Business, or related field

Required

3+ Years of Prior Relevant Experience

Marketing with an emphasis on integrated or digital media

Required

6+ Years of Prior Relevant Experience

 Managing paid media campaigns

Preferred

Google AdWords, Trade Desk Edge Academy and Facebook Blueprint Certifications.

Preferred

Strong understanding of paid media channels and optimization techniques.

Ability to manage multiple campaigns and priorities simultaneously.

Effective communication and stakeholder management skills.

Ability to collaborate effectively with internal teams and agency/business partners.

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X