Sr Mgr Campaign Strategy

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Sr Mgr Campaign Strategy

Job Code:

13010

Business_Title

Senior Manager, Campaign Strategy

Profile Title:

13010 Sr Mgr Campaign Strategy

Grade / Band:

L2

FLSA Status:

Exempt

The Sr Manager Marketing is responsible for leading the overall strategy, design, and facilitation of all customer engagement campaigns, focusing on partnerships, loyalty, entertainment, and other assigned corporate initiatives. This leadership role acts as the primary conduit between corporate Center of Excellence teams, brand marketing, and property leadership to prioritize campaign execution and drive demand generation. Unlike individual contributor execution roles, this position is directly accountable for managing and reviewing the work of a team of marketing professionals, overseeing departmental talent development, and driving process and product innovations that support the broader marketing organization. All duties are to be performed in accordance with departmental and MGM Resorts policies, practices, and procedures.

Lead the overall strategy and facilitation of all aspects of customer engagement campaigns for marketing efforts focused on partnerships, loyalty, entertainment, and other strategic areas as assigned

Manage, review, and elevate the daily work of a dedicated team of marketing professionals to ensure high-quality output and alignment with departmental goals

Provide leadership for all Human Resources responsibilities within the reporting department, including fostering a collaborative work environment, providing performance feedback, managing hiring, training, and building succession planning processes.

Strategically develop comprehensive plans regarding the timing, type, and targeting of customer segments based on historical performance, statistical analytics, and team expertise

Collaborate with other corporate teams, Brand Marketing, and property partners to establish clear prioritization for strategy execution, creative direction, and communication channels

Coordinate directly with Commercial Analytics and Data Science teams to construct campaign pro formas, detailing expected metrics such as clicks, opens, bookings, spend, profit margins, and property occupancy

Continuously improve campaigns relative to internal benchmarks including revenue and income, recommending progressive customer engagement strategies and achieving key performance metrics

Partner directly with property leadership on property specific offer requests to implement tailored customer engagement strategies

Partner with the Performance Measurement team to analyze campaign success, identify key areas of improvement, and establish future strategic directions based on findings

Drive agenda creation and lead discussions for Revenue Management Pacing meetings to optimize booking trends and inventory

Provide strategic input to senior management regarding process optimization and product development to enhance the overall success of the marketing organization

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

in marketing, communications, business, or a related field

Required

2+ Years of Prior Relevant Experience

in marketing, campaign management, customer engagement, or database marketing

Required

Experience managing or supervising a team within a corporate, hospitality, or agency environment

Preferred

Experience working within travel, hospitality, or entertainment industries

Preferred

Expertise in property customer segmentation, database marketing, and campaign valuation for both gaming and non-gaming campaigns

Strong leadership and people management capabilities to coach, mentor, and develop direct reports

Ability to collaborate effectively across corporate and property leadership levels

Understands campaign finance, pro forma modeling, and revenue management principles

Excellent communication and presentation skills to deliver strategic insights to senior executives

Strong project management and operational discipline to manage multiple complex priorities under tight deadlines

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X