Exec Dir Entertainment Events Revenue & Sales Strategy

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Exec Dir Entertainment Events Revenue & Sales Strategy

Job Code:

13014

Business_Title

Executive Director Entertainment Events Revenue & Sales Strategy

Profile Title:

13014 Exec Dir Entertainment Events Revenue & Sales Strategy

Grade / Band:

L4

FLSA Status:

Exempt

The Executive Director of Entertainment Events Revenue and Sales Strategy is responsible for developing and executing the revenue strategy for the Entertainment Events portfolio with a focus on premium/group/VIP ticket revenue, VIP experiences, sponsorship revenue, and media revenue for owned-and-operated events. This position and their team will be responsible for selling tickets and sponsorships. This position will lead cross-functional teams including but not limited to Marketing, Public Relations, Sales, Sponsorship, and Ticketing in the development and execution of the Live Events Strategy. This position will interact with all levels across the organization as well as senior‐level executives to gain alignment and support for the effective implementation and long‐term sustainability of the events business. Over time, this position may lead additional members of the team. All duties are to be performed in accordance with departmental and MGM Resorts international policies, practices, and procedures.

Responsible for the creation of sales business plans, budgets, and revenue proformas for high-profile (potentially large-scale) MGMRI events, based on extensive research, analysis, and financial planning

Oversees the development and successful execution of revenue strategy plans for each event including complete timelines and/or critical paths, targeted sponsorship firms and amounts, and identifying assets to sell for the creation of immersive and unique VIP experiences

Through collaborative partnership with senior leadership of MGMRI's Sponsorship team, define tiered benefit levels within a packaging strategy based on strategic valuation and industry knowledge

Directs and implements the sales strategy for high-value sponsorship opportunities for events, as well as unique, luxury VIP experiences and ticket packages to VIP customer segments

Primary stakeholder in identifying potential external partnerships, and negotiating contracts with partners (media, sponsors, ticketing)

Drive the fulfillment and monetization of activations and VIP experiences through direct collaboration with property leadership teams (F&B, Hotel Operations, VIP Services, etc),

Establishes brand framework for engaging, high-quality sales collateral for events collaborating with internal MGMRI creative teams and external agencies

Manage division's events by ensuring critical items are executed on-time and within budget.  Oversees a team and partners with stakeholders to foster a collaborative environment, drive accountability, ensure deliverables are met, and appropriate resources are available

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Sports Management, Business, Entertainment Management, or related field

Required

Master's Degree

MBA or Graduate Degree from accredited business school or equivalent institution

Preferred

4+ Years of Prior Relevant Experience

Sponsorship and/or ticket sales experience in entertainment, sports, media, or a related field

Required

8+ Years of Prior Relevant Experience

Sponsorship and/or ticket sales experience in entertainment, sports, media, or a related field

Preferred

4+ Years of Prior Relevant Experience

Demonstratable leadership experience in Business, Management, or related field

Preferred

Proven experience overseeing multiple high-profile projects or events in related industry

Required

Proven experience in business development and sales in entertainment, sports, or media industries

Required

Proven experience selling sponsorship assets or related ticket sales

Required

Experience working at a sponsorship or ticket sales agency

Preferred

Strong abilities in taking initiative, sound judgment, superior decision making and problem-solving skills to effectively manage the responsibilities of this leadership position

Demonstrated analytical and problem-solving skills and business acumen

Ability to multi-task, prioritize, and escalate under pressure of deadlines, while working independently

Excellent verbal and written communication skills; able to present persuasive information in clear, concise terms to all levels in the company

Strong interpersonal skills to work with a variety of internal stakeholders

Initiative, drive, and attention to detail necessary to ensure project completion

Expertise in Microsoft Office 365 suite of software (Outlook, Excel, PowerPoint, Teams, etc)

Ability to review and edit contracts and collaborate effectively with Legal stakeholders

Proven ability to collaborate effectively with business contacts, including mitigating conflict

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X