Sports & Interactive Campaign Mgr

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Sports & Interactive Campaign Mgr

Job Code:

13061

Business_Title

Sports & Interactive Campaign Mgr

Profile Title:

13061 Sports & Interactive Campaign Mgr

Grade / Band:

IC3

FLSA Status:

Exempt

The Sports & Interactive Marketing Campaign Manager is responsible for developing, testing, & optimizing the omni-channel direct marketing engagement strategy bridging digital Sports Betting & Online Gaming with MGM Resorts International's retail properties. This role acts as a primary operational & strategic hub within the Customer Engagement & Personalization team, reporting directly to the Executive Director of Direct Marketing Strategy.

Develop, execute, & optimize end-to-end direct marketing campaigns bridging digital BetMGM platforms with retail MGM Resorts properties.

Lead the marketing strategy for customer lifecycle journeys that drive acquisition, loyalty program integration and omni-channel conversion growth.

Identify high-performing retail promotions & property events to cross-promote & syndicate onto digital platforms to drive brand sign-ups, omni-conversion, & database growth.

Manage campaign performance, coordinate post-campaign analyses with analytics teams, build campaign summaries and conduct regular business reviews with key stakeholders.

Design & manage multi-tiered campaign structures MGM & BetMGM gaming assets to drive incremental retail visitation while maintaining margin discipline.

Drive speed-to-market by standardizing campaign assets, implementing matrix-driven creative workflows, & eliminating manual execution bottlenecks.

Serve as the central point of contact backstage between internal marketing, analytics, TDD, player development, regional property teams, & BetMGM digital counterparts to align multi-brand goals.

Serve as central project manager for joint promotions supporting high-profile joint activations that support marquee events and offer guest experiences at MGM Resorts properties. Coordinate promotional offer strategy, legal terms and conditions, deployment opportunities and concierge services.

Formulate hypotheses & partner with analytics & Data Science teams to execute rigorous optimization tests (such as market crossover & customer cannibalization tests) to refine reinvestment strategies.

Maintain strict adherence to multi-jurisdictional marketing regulations & Responsible Gaming guidelines, ensuring appropriate yielding of protective indicators across all campaigns.

Spearhead the direct marketing strategy for BetMGM Acquisition to drive omni-channel conversion. Partner with BetMGM to support cross-functional initiative and support app and jurisdictional launches.

Partner with internal teams to audit marketing content to comply with marketing and gaming regulations and partnership agreements.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Marketing or Communication or related field

Required

3+ Years of Prior Relevant Experience

Direct/database marketing or relevant experience

Required

Deep working knowledge of mobile wagering platforms, app ecosystems, & digital customer acquisition funnels.

Preferred

Demonstrated experience managing complex database segmentation, multi-channel customer journeys, & promotional reward reinvestment models.

Preferred

Previous experience in sports betting and/or sports marketing.

Preferred

Ability to effectively communicate in English, in both oral and written forms.

Advanced interpersonal & negotiating skills to effectively collaborate with & influence high-level business contacts backstage & across regional markets.

Exceptional data-driven problem-solving capabilities, with the ability to turn post-campaign metrics into actionable marketing recommendations.

Ability to work with high autonomy, managing complex, shifting dependencies across TDD & external stakeholders.

Strong working knowledge of data-tracking tools, database segmentations, & Microsoft Office Suite (Word, Outlook, Excel, PowerPoint).

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X