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Specialist Digital Mktg

J o b D e s c r i p t i o n

Job Profile Title:	Specialist Digital Mktg
Job Code:	16192
Profile Title:	16192 Specialist Digital Mktg
Grade / Band:	09
FLSA Status:	Exempt
As a Digital Marketing Specialist, you will be responsible for building strategy for the property around emerging trends in social networking platforms to position the company as an active member in social media marketing. You will also set the stage for guest experience with your welcoming smile and service. By understanding their unique stories and needs, you will own their experience to create WOW memories they will carry with them far and beyond their stay with us.

Principal Duties & Responsibilities
Responsible for building strategy for the property around emerging trends in social networking platforms to position the company as an active member in social media marketing (Facebook, mobile texting program, etc.)
Work with management to develop strategies and implement social media programs throughout property and corporate departments that increase online conversations about the brands/service
Create, develop, implement and manage property social media activities and Facebook postings to effectively communicate with audiences
Engage online audiences, both reactively and proactively, ultimately empowering others to talk about the brand/service
Create, maintain, and advise on the company’s policies related to social media activities in corroboration with the social media committee and Corporate Compliance
Develop effective measurement tools and strategies that measure the overall impact of campaigns and accurately quantify results for the property (Google Analytics)
Responsible for maintaining and updating all areas of the property website working closely with Director of Marketing and corporate design
Create and add new promotions, special events, entertainment updates, local area events to the property website, social media sites and event sites
Coordinate and create property e-mail blast campaigns with the marketing department and the corporate electronic design group; ensure message, compliance and scheduled deliveries are met

Required for All Jobs
Performs other job-related duties as requested
Proof of eligibility to work in the United States

Education
Education Level	Education Details	Required/ Preferred
High School Diploma or GED		Required
Bachelor's Degree	Marketing, Advertising, or related field	Preferred

Work Experience
Experience	Experience Details	Required/ Preferred
2+ Years of Prior Relevant Experience	Experience in direct marketing, advertising and brand marketing with implementation of digital, mobile, and emerging campaigns	Required
1+ Years of Prior Relevant Experience	Social media/web 2.0 experience as an online marketer	Preferred

Additional Requirements
Details	Required/ Preferred
Bilingual, English as the primary or secondary language	Preferred
Experience working in a similar resort setting	Preferred

Knowledge, Skills and Abilities
KSAs
Knowledgeable of mobile, emerging and social media, and application to advertising campaigns
Able to leverage social media platforms for an advertising campaign
Knowledgeable social media universe including Facebook, Twitter, MySpace, YouTube, Flickr, Foursquare, Digg, ShareThis, Wikis, blogs, etc.
Must have ability to adapt to the style, tonality and vernacular of the current “voice” of the Mirage employee and consumer facing Facebook and other social mediums.
Able to assist in the planning, development, and implementation of projects/programs
Knowledgeable or some experience with XML, HTML, CSS & FBML
Able to effectively communicate in English, in both written and verbal forms
Excellent customer service skills and interpersonal skills to effectively communicate with all business contacts

Physical Requirements
A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Physical Requirement	N/A	Rarely	Occasionally	Frequently	Constantly	Weight/ w.p.m.
Balancing			X
Bending			X
Carrying 10 pounds			X
Clear speech - simple				X
Clear speech - complex				X
Climbing	X
Distant vision				X
Driving	X
Flexibility - upper body			X
Flexibility - lower body			X
Hearing/Listening				X
Kneeling			X
Lifting 10 pounds			X
Near vision				X
Normal vision				X
Pushing/Pulling			X
Reaching			X
Sitting				X
Standing			X
Typing				X
Walking				X

Work Environment
While performing the duties of this job, the associate is required to work within the selected work environments.
Work Environment	N/A	Rarely	Occasionally	Frequently	Constantly
Communication - verbal				X
Communication - written				X
Confined area				X
Contacts - works alone				X
Contacts - works around others				X
Contacts - works with others				X
Exposure to dust / dirt			X
Exposure to fumes / odors			X
Extreme cold		X
Extreme heat		X
Fast pace				X
Hazardous conditions - chemicals	X
Hazardous conditions - high structures	X
Hazardous conditions - high voltage	X
Indoors				X
Noise levels - low to moderate				X
Noise levels - high			X
Office conditions				X
Outdoors			X
Restricted area		X
Shifts	X
Smoke			X
Travel		X
Wet/Humid		X

Mental Requirements
While performing the duties of this job, the associate is required to work within the selected mental requirements.
Mental Requirement	N/A	Rarely	Occasionally	Frequently	Constantly
Analytical				X
Clerical				X
Comprehension				X
Crisis incidents		X
Customer service				X
Decision making				X
High pressure				X
Judgment				X
Long hours			X
Math skills - advance			X
Math skills - basic				X
Organization				X
Reading - simple				X
Reading - complex				X
Repetition				X
Tight deadlines				X
Writing - simple				X
Writing - complex				X