Enterprise Analytics Analyst

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Enterprise Analytics Analyst

Job Code:

19290

Profile Title:

19290 Enterprise Analytics Analyst

Grade / Band:

IC2

FLSA Status:

Exempt

The Analyst, Marketing Analytics, collaborates with the team to analyze the performance of marketing efforts across MGM's database and direct marketing in support of acquisition, retention and reactivation of marketing campaigns with a focus on competitive market analytics, engagement trends, booking behaviors, campaign effectiveness, and more for MGM Resorts' portfolio. The Analyst will provide actionable insights and recommendations to maximize offer/campaign profitability, share of wallet, customer retention and loyalty, and revenue opportunities to drive business performance. This individual will support a world class Marketing Analytics team and help define its required technology and toolset. As part of our team, you'll work with professionals at our portfolio of casino resorts across North America – as well as those in the corporate executive level – to implement analytics initiatives that move the business forward. All duties are to be performed in accordance with departmental and MGM Resorts policies, practices and procedures.

Analyzes complex data sets and extracts key insights using various economic, financial, customer and marketing methodologies

Synthesizes data, insights, and consumer research to create presentations that make fact-based recommendations

Collaborates with the Marketing Analytics team to communicate recommended approaches to senior leaders, and anticipate the future needs of our customers

Builds event proformas and conducts post analysis for casino events, promotions, and shows

Performs ongoing analysis of segment and offer performance

Prepares for and participates in monthly marketing reviews with property and Marketing COE teams

Visits properties regularly and participates in marketing strategy meetings

Identifies business requirements and collaborates with the Enterprise Reporting team in pass-off of requirements for execution and BI / IT development

Develops analytics capabilities across aligned functional areas and properties

Reviews findings with and makes recommendations to the EA leadership and business partners

Balances new insight against current projects and continually seeks innovation through ongoing networking and research efforts

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Associate's Degree

In related field

Required

1+ Years of Prior Relevant Experience

Experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytic

Required

Experience with CRM tools such as Salesforce or similar

Preferred

Experience in writing and executing SQL queries

Preferred

Experience with data visualization tools (Tableau, PowerBI, etc.)

Preferred

Experience in hospitality marketing

Preferred

Previous experience working in a similar resort setting

Preferred

Intermediate proficiency with Microsoft Excel

Understanding of traffic drivers, data visualization, problem solving, preferred HTML or JavaScript, and adaptation skills to work with various web and channel management tools

Ability to anticipate situations, tools needed, and obstacles through critical thinking and review of business performance

Ability to listen effectively, process information, ask appropriate questions for clarification and execute tasks accordingly

Ability to work in a high stress, fast paced environment managing multiple projects and personnel simultaneously. Must possess ability to prioritize conflicting duties and maintain timeline integrity for projects and tasks

Must possess excellent communication skills and demonstrate ability to resolve all situations in a professional manner

Ability to appropriately manage confidential departmental and corporate information

Must have excellent written, verbal and public presentation communication skills

Must have initiative and strive for continuous improvement. Proven ability to participate in implementing innovative ideas, projects and business solutions

Clear understanding of change management preferred. This should include participating in the development or implementation of solutions which require comprehensive shifts in operational practices

Ability to gather process information and make recommendations and decisions based on data and findings

Ability to produce high quality work products, with consistency, accuracy and completeness

Ability to self-manage while consistently exercising good judgment and maturity

Maintain a professional, neat and well-groomed appearance, adhering to MGM Resorts International standards

Work varied shifts, including weekends and holidays where needed

Excellent customer service skills

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X