Dir Enterprise Analytics

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Dir Enterprise Analytics

Job Code:

19293

Profile Title:

19293 Dir Enterprise Analytics

Grade / Band:

L3

FLSA Status:

Exempt

The Director Marketing Analytics will lead an analytical team that provides actionable insights and recommendations to maximize offer/campaign profitability, share of wallet, customer retention and loyalty, and revenue opportunities to drive business performance.  This Corporate (Enterprise Analytics) position will manage a team and will also be expected to contribute individually.

Partner with marketing teams to offer strategic insights, review and translate findings, make actionable recommendations and provide insight into how to improve our allocation of marketing dollars while prioritizing critical projects. Partner with Marketing COE Strategy leadership on A/B testing strategy, implementation, measurement and reporting

Develop/train team. Provide guidance to team of analysts on the creation of event proformas, post-analysis, promotions, shows, analysis of customer segments and marketing review presentation materials. Coordinate using the required tools and terminology to establish EA best practices on analysis and recommendations. Review findings before presentation to business partners

Create the analytical roadmap for development/monitoring of KPIs designed to maximize marketing efficiency. Identify business requirements and collaborate with Enterprise Reporting and external partners in pass-off requirements for execution and BI/IT development. Develop analytic capabilities to enhance marketing analysis toolset

Balance new insight against current projects and continually seek innovation through ongoing networking and research efforts.

Visits properties regularly and participates in strategy meetings. Leads monthly and ad-hoc marketing reviews with property and marketing teams

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Preferred

4+ Years of Prior Relevant Experience

Experience in relevant subject area expertise (e.g., industry or function)

Required

Advance proficiency with Microsoft Excel

Required

Cognos or similar Business Intelligence system experience

Required

Experience with CRM tools such as Salesforce or similar

Required

Previous experience leading a team in a similar leadership role

Required

Proven track record of managing multiple, concurrent strategic initiatives/projects

Required

Knowledge of data structures, systems and BI tools related to marketing data management

Required

Experience in casino and hospitality marketing

Preferred

Previous experience working in a similar resort setting

Preferred

Self-starter and require minimal supervision to create and execute day-to-day requirements of role

Ability to gather evidence and to assimilate, structure and analyze qualitative and quantitative data. Make recommendations and decisions based on data and findings

Ability to effectively communicate complex results to a wide audience

Excellent interpersonal skills including client relationship management and team working skills

Ability to work successfully under tight deadlines

Excellent written, verbal and public presentation communication skills combined with excellent attention to detail. Produce high quality work products with consistency, accuracy and completeness

Ability to appropriately manage confidential departmental and corporate information

Ability to work in a high stress, fast paced environment managing multiple projects and personnel simultaneously. Must possess ability to prioritize conflicting duties and maintain timeline integrity for projects and tasks

Ability to foster and influence relationships with internal and external stakeholders

Oversee department Test & Learn practices

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X