Exec Dir Enterprise Analytics

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Exec Dir Enterprise Analytics

Job Code:

19294

Profile Title:

19294 Exec Dir Enterprise Analytics

Grade / Band:

L4

FLSA Status:

Exempt

The Executive Director will oversee and perform the strategic direction and creation of the data analytics roadmap, analysis & insights, reporting, and development of tools & capabilities across our North American portfolio of assets. A primary responsibility of this role is to evaluate marketing programs and customer segments and make actionable recommendations to increase loyalty and/or conversion. The Executive Director will work closely with business partners and provide strategic guidance to maximize campaign & channel effectiveness, share of wallet, customer retention & loyalty, and revenue opportunities to drive performance. This individual will work closely with key stakeholders at the properties and within the COE.

Deeply analytical thought leader that drives insights, tools and capabilities to better understand various customer segments across multiple lines of business and touchpoints.

Leads a team that develops dashboards and other reporting for ongoing effectiveness of analysis and testing.

Translates complex business questions into structured analysis using multiple data sources and communicates key findings and recommendations to non-technical audiences.

Create the analytics roadmap for the development and monitoring of customer behavior & segmentation and KPIs designed to  acquire new customers, retain known customers and maximize their share of wallet and their overall value to the company.

Partner with Marketing, Loyalty, and Data Science teams to identify best practices and testing opportunities to optimize customer valuation and segmentation, drive demand, and grow revenue. Ensure ongoing margin enhancements through valuation, segmentation, channel performance, and profitability measures.

Communicate and review actionable findings with business partners and senior leadership in an easily understood manner and  provide recommendations on strategy and areas of improvement.

Monitor and stay up to date with external industry and competitive trends to adapt and ensure most effective strategy and areas of enhancement.

Translate business needs to Data and Product teams ensuring to establish business requirements.

Demonstrate and foster an environment that promotes a high performing team and is focused on our values of leadership, mutual respect, engagement, self-led skills development and can-do attitude.

Facilitate learning and skills development opportunities across the team.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Business Management, Marketing, Finance, Applied Mathematics, Industrial Engineering or related field

Required

Master's Degree

Master's degree in Business Management, Marketing, Finance, Applied Mathematics, Industrial Engineering or related field

Preferred

4+ Years of Prior Relevant Experience

A similar leadership role

Required

Previous experience working in a similar resort setting.

Preferred

Ability to marshal evidence and to assimilate, structure and analyze qualitative and quantitative data.

Ability to effectively communicate complex results to a wide audience.

Ability to apply literary and information-processing skills, as well as interpersonal skills.

Excellent written, verbal and public presentation communication skills combined with excellent attention to detail.

Excellent interpersonal skills including client relationship management and team working skills.

Ability to work successfully under tight deadlines.

Ability to appropriately manage confidential departmental and corporate information.

Ability to work on multiple levels from resolving individual support issues to leading large strategic programs.

Ability to anticipate situations, tools needed, and obstacles through critical thinking and review of business performance.

Has initiative and strive for continuous improvement. Proven ability to participate in implementing innovative ideas, projects and  business solutions.

Knowledge of data structures, systems and BI tools related to marketing data management.

Balancing

X

Bending

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Carrying __pounds

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Clear speech - simple

X

Clear speech - complex

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Climbing

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Crawling

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Crouching

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Distant vision

X

Driving - auto/van

X

Driving - limousine

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Flexibility - upper body

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Flexibility - lower body

X

Hearing/Listening

X

Kneeling

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Lifting __pounds

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Near vision

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Normal vision

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Pushing/Pulling

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Reaching

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Sitting

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Standing - 5 hours minimum

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Stooping

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Typing __w.p.m.

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Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works with others

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Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

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Fast pace

X

Hazardous conditions - Chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - low to high

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Office conditions

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Outdoors

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Restricted area

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Smoke

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__% Travel

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Wet/Humid

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Live Stream/ Video Recording

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Analytical

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Clerical

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Comprehension

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Crisis incidents

X

Customer service

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Decision making

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Fatigue

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High pressure

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Judgment

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Long hours

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Math skills - advance

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Math skills - basic

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Memorization

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Organization

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Perception

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Reading - simple

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Reading - complex

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Repetition

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Safety hazards

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Tight deadlines

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Writing - simple

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Writing - complex

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