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VP Marketing

J o b D e s c r i p t i o n

Job Profile Title:	VP Marketing
Job Code:	19370
Profile Title:	19370 VP Marketing
Grade / Band:	L5
FLSA Status:	Exempt
The Vice President Corporate Brand Marketing is responsible for the development and oversight of corporate brand strategy and marketing activation for corporate brands. This position drives all marketing efforts and campaigns to ensure alignment with business objectives, brand standards, and the strategic plan for corporate brands. This individual provides an enterprise view of prioritized marketing strategies for corporate brands.

Principal Duties & Responsibilities
Define, implement, and lead the corporate brand strategy initiatives while maintaining brand standards of each corporate brand and their respective internal departments.
Develop brand strategy and marketing plans for corporate brand projects.
Lead, mentor and coach corporate brand marketing team.
Set prioritization of corporate brand strategy and marketing plans.
Approve all final marketing-related plans and activities for corporate.

Required for All Jobs
Performs other job-related duties as requested
Proof of eligibility to work in the United States

Work Experience
Experience	Experience Details	Required/ Preferred
6+ Years of Prior Relevant Experience	Direction and management of employees	Required

Additional Requirements
Details	Required/ Preferred
Demonstrated successful experience in advertising, marketing, social media, or digital agency or hospitality and/or gaming industry.	Preferred
Previous high-level marketing and/or operating experience in a resort casino environment with overall responsibility of profit and loss.	Preferred
Ability to work varied shifts, including weekends and holidays.	Preferred
Previous experience in a large-scale gaming environment.	Preferred

Knowledge, Skills and Abilities
KSAs
Excellent customer service skills.
Have interpersonal skills to deal effectively with all business contacts.
Professional appearance and demeanor.
Keen ability to develop and foster strong and long-lasting business industry relationships.
Ability to multi-task and balance numerous priorities in a fast paced, deadline-oriented environment.
Ability to collaborate across organizational lines.
Experience developing and implementing company-wide initiatives
Ability to establish credibility and rapport with operating leaders.
Strong leadership abilities, sound judgment, superior problem solving and decision-making skills to effectively manage the department.
Proven track record of being focused, forward thinking and creative.
Excellent organizational, analytical and project management skills, with particular attention to quality and detail.
Excellent facilitation and presentation skills.

Physical Requirements
A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Physical Requirement	N/A	Rarely	Occasionally	Frequently	Constantly	Weight/ w.p.m.
Balancing			X
Bending			X
Carrying 10 pounds			X
Clear speech - simple				X
Clear speech - complex				X
Climbing	X
Distant vision				X
Driving	X
Flexibility - upper body			X
Flexibility - lower body			X
Hearing/Listening				X
Kneeling			X
Lifting 10 pounds			X
Near vision				X
Normal vision				X
Pushing/Pulling			X
Reaching			X
Sitting				X
Standing			X
Typing				X
Walking				X

Work Environment
While performing the duties of this job, the associate is required to work within the selected work environments.
Work Environment	N/A	Rarely	Occasionally	Frequently	Constantly
Communication - verbal				X
Communication - written				X
Confined area				X
Contacts - works alone				X
Contacts - works around others				X
Contacts - works with others				X
Exposure to dust / dirt			X
Exposure to fumes / odors			X
Extreme cold		X
Extreme heat		X
Fast pace				X
Hazardous conditions - chemicals	X
Hazardous conditions - high structures	X
Hazardous conditions - high voltage	X
Indoors				X
Noise levels - low to moderate				X
Noise levels - high			X
Office conditions				X
Outdoors			X
Restricted area		X
Shifts	X
Smoke			X
Travel		X
Wet/Humid		X

Mental Requirements
While performing the duties of this job, the associate is required to work within the selected mental requirements.
Mental Requirement	N/A	Rarely	Occasionally	Frequently	Constantly
Analytical				X
Clerical				X
Comprehension				X
Crisis incidents		X
Customer service				X
Decision making				X
High pressure				X
Judgment				X
Long hours			X
Math skills - advance			X
Math skills - basic				X
Organization				X
Reading - simple				X
Reading - complex				X
Repetition				X
Tight deadlines				X
Writing - simple				X
Writing - complex				X