Sr Mgr Marketing

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Sr Mgr Marketing

Job Code:

19377

Profile Title:

19377 Sr Mgr Marketing

Grade / Band:

L2

FLSA Status:

Exempt

It is the primary responsibility of the Senior Manager Marketing to manage and execute on the brand portfolio strategy and marketing governance for MGM Resorts International. The Senior Marketing Manager is also responsible for planning and execution of advertising strategies and overseeing execution of marketing campaigns and creative requests through completion, while driving communication and timelines. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices and procedures.

Drives social media strategy for the Property with a focus on increasing brand awareness and KPI performance across social and digital marketing campaigns.

Effectively collaborates and partners with department leadership to create, execute and communicate the Property's brand strategy, and leads marketing communications and marketing plans for various resort initiatives.

Actively collaborates with department leadership to serve as strategic lead on marketing projects and implementation, including on-property owned assets, traditional media, social and digital media, website assets, e-mail content priorities, entertainment needs, partnership communications, marketing sponsorships, and enterprise-wide initiatives.

Accountable for department P&L and ensuring projects are successfully executed, on time, and on budget.

Builds and manages relationships internally and externally to include internal teams, external key partnerships, as well as advertising agencies. Effectively collaborates with various stakeholders to understand business needs, timing, business impact and expectations to propose strategic action.

Sets goals and objectives and leads project management and brand oversight for various internal stakeholder projects (hospitality, casino ops, etc).

Leads development and execution of social media strategy, property marketing campaigns and advertising strategies for the Property.

Collaborate with creative team, social media and media Center of excellence to ensure brand consistency throughout all guest touch points and marketing executions.

Ensures the smooth workflow of projects from start to finish, to include identifying problems and recommending viable solutions that meet the needs of the business.

Provides direction and recommendations to internal stakeholders, agencies and departments that align to our brand strategy and brand promise.

Stays current on key marketing trends and best practices.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor degree or equivalent experience and 2+ years of prior relevant experience

Bachelor's Degree

Required

2+ Years of Prior Relevant Experience

One of the following: casino industry, marketing, hospitality or related field

Required

6+ Months of Prior Relevant Experience

Supervisory experience

Preferred

Previous experience working in a similar resort setting

Preferred

Previous experience in project management

Preferred

In-depth experience working in various marketing roles across properties and has knowledge of campaign finance & performance

Preferred

Expert level project management skills, including ability to multi-task large-scale marketing initiatives

Ability to write a strategic marketing plan the communicates high-level strategy and actionable tactics

Ability to prioritize tasks in a fast-paced work environment

Demonstrates proficient analytical thinking and problem-solving ability

Able to manage and advise cross-functional partners and teams

Ability to navigate problems, identify root causes, and lead execution of solutions

Able to collaborate and build relationships across the enterprise

Well versed in marketing concepts, practices, and procedures

Professional appearance and demeanor with high degree of interpersonal skills

Strong organization skills with high attention to detail

Able to communicate effectively in English, both written and oral form

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X