Dir Direct Marketing Ops

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Job Profile Title:

Dir Direct Marketing Ops

Job Code:

19384

Profile Title:

19384 Dir Direct Marketing Ops

Grade / Band:

L3

FLSA Status:

Exempt

The Director Direct Marketing Operations executes all Direct Marketing campaigns and messaging tests. Acts as a liaison to support functions and works to optimize the execution of direct marketing campaigns. The Director Direct Marketing Operations will maintain a strong and productive relationship with partner, corporate, property, and vendor contacts. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.

Executes Direct Marketing strategy across properties covering gaming and non‐gaming campaigns.

Oversees final deployment to customers and conducts final error check.

Establishes and fosters best practices that optimize database segmentation and campaign process.

Trains managers/specialists to ensure accurate and timely codification.

Drives “user adoption” of marketing technology; and collaborates with IT to troubleshoot issues.

Responsible for spot checking within campaigns and ensuring rules have been applied.

Reviews pacing reports and makes necessary adjustments to increase campaign effectiveness.

Manages test and learn campaigns, implements changes from key learnings.

Achieves Key Performance Indicators: Average execution time per campaign, percentage of on‐time campaigns, satisfaction scores/internal feedback, delivery rate, spam percentage, and bounce percentage.

Coaches each employee to identify personal goals and developmental needs, identifying training needs as required; ensure each employee completes all required departmental and company training and conduct periodic performance evaluations.

Provides leadership for all reporting department’s Human Resources responsibilities to include creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s diversity commitment.

Validates attributes and ensures team usage of same attribute; and

Performs other job duties as requested.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Required

4+ Years of Prior Relevant Experience

Experience in one of the following: casino industry, marketing, hospitality or related field

Required

Direct marketing messaging development expertise, including customer valuation and reinvestment for gaming and nongaming

Preferred

In‐depth experience working in various marketing roles across properties and has knowledge of campaign finance & performance drivers

Preferred

DM skillset:

Expertise in property customer segmentation, valuation and reinvestment for both gaming and nongaming campaigns

Possesses knowledge of Direct Marketing industry best practices

Understands customer data management systems

Working knowledge of campaign finance & performance drivers

Synthesizes results to generate insights and recommendations for future campaigns

Leadership capabilities:

Collaborates closely with property to drive campaigns and integrate property input/direction  o Acts as a key DM point of contact for property, incl. transparent communication

Strategic focus on guest‐centric approach

Collaborates effectively with central teams (e.g., Creative, YRM, IT)

Influences operations team in execution property campaigns

Change orientation:

Resolves unforeseen issues and overcomes roadblocks

Advances the desired DM operating model and Profit Growth Plan vision

Performance:

Has track record of business results

Focuses activities on maximizing MGMRI returns

Has the support of current supervisor

Excellent customer service skills

Interpersonal skills to effectively communicate with all business contacts

Ability to effectively communicate in English, in both oral and written forms

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X