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Sr Mgr Campaign

J o b D e s c r i p t i o n

Job Profile Title:	Sr Mgr Campaign
Job Code:	19385
Profile Title:	19385 Sr Mgr Campaign
Grade / Band:	L2
FLSA Status:	Exempt
The Sr Manager Campaign executes all customer engagement campaigns and tests. The Sr Manager acts as a liaison to support designated properties and works to optimize the execution of customer engagement. The candidate will maintain a strong and productive relationship with property teams and other Commercial Strategy and Consumer Engagement teams. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.

Principal Duties & Responsibilities
Provides leadership for all reporting department’s Human Resources responsibilities to include creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s diversity commitment
Executes regional campaign operations across designated regional properties covering gaming and non-gaming customer engagement
Build data driven personalized campaign segmentations and workflows to fully leverage our campaign system functionality. Develop variable content for creative by partnering with e-mail design team
Enter offer codes into direct marketing systems and uploads offers to player accounts
Oversees final program deployment to customers and conducts final error checks
Establishes and fosters best practices that optimize database segmentation and customer engagement processes
Trains team to ensure accurate and timely codification
Responsible for spot-checking within campaigns and ensuring rules have been applied
Builds offer tables for designated regional properties
Works with designated regional properties to assemble copy & creative for campaigns
Coaches each employee to identify personal goals and developmental needs, identifies training needs as required; ensure each employee completes all required departmental and company training, and conduct periodic performance evaluations

Required for All Jobs
Performs other job-related duties as requested
Proof of eligibility to work in the United States

Work Experience
Experience	Experience Details	Required/ Preferred
2+ Years of Prior Relevant Experience	engagement operations or related field	Required

Additional Requirements
Details	Required/ Preferred
In-depth experience executing customer engagement and marketing campaigns	Preferred

Knowledge, Skills and Abilities
KSAs
Ability to self-manage while consistently exercising good judgment and maturity
Ability to appropriately manage confidential departmental and corporate information
Experience in working with all levels of management
Highly developed organizational skills to function effectively while still maintaining attention to detail and meeting specific organization goals
Ability to work in a high-stress, fast paced environment managing multiple projects and personnel simultaneously. Must possess ability to prioritize conflicting duties and maintain timeline integrity for projects and tasks
Must possess excellent communication skills and demonstrate ability to resolve all situations in a professional manner. This includes strong interpersonal skills to deal effectively with all business contacts
Must have excellent written, verbal and public presentation communication skills
Must have initiative and strive for continuous improvement. Proven ability to participate in implementing innovative ideas, projects and business solutions.
Ability to anticipate situations, tools needed, and obstacles through critical thinking and review of business performance
Ability to work on multiple levels from resolving individual support issues to leading large strategic programs
Maintain a professional, neat and well-groomed appearance, adhering to MGM Resorts International standards

Physical Requirements
A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Physical Requirement	N/A	Rarely	Occasionally	Frequently	Constantly	Weight/ w.p.m.
Balancing			X
Bending			X
Carrying 10 pounds			X
Clear speech - simple				X
Clear speech - complex				X
Climbing	X
Distant vision				X
Driving	X
Flexibility - upper body			X
Flexibility - lower body			X
Hearing/Listening				X
Kneeling			X
Lifting 10 pounds			X
Near vision				X
Normal vision				X
Pushing/Pulling			X
Reaching			X
Sitting				X
Standing			X
Typing				X
Walking				X

Work Environment
While performing the duties of this job, the associate is required to work within the selected work environments.
Work Environment	N/A	Rarely	Occasionally	Frequently	Constantly
Communication - verbal				X
Communication - written				X
Confined area				X
Contacts - works alone				X
Contacts - works around others				X
Contacts - works with others				X
Exposure to dust / dirt			X
Exposure to fumes / odors			X
Extreme cold		X
Extreme heat		X
Fast pace				X
Hazardous conditions - chemicals	X
Hazardous conditions - high structures	X
Hazardous conditions - high voltage	X
Indoors				X
Noise levels - low to moderate				X
Noise levels - high			X
Office conditions				X
Outdoors			X
Restricted area		X
Shifts	X
Smoke			X
Travel		X
Wet/Humid		X

Mental Requirements
While performing the duties of this job, the associate is required to work within the selected mental requirements.
Mental Requirement	N/A	Rarely	Occasionally	Frequently	Constantly
Analytical				X
Clerical				X
Comprehension				X
Crisis incidents		X
Customer service				X
Decision making				X
High pressure				X
Judgment				X
Long hours			X
Math skills - advance			X
Math skills - basic				X
Organization				X
Reading - simple				X
Reading - complex				X
Repetition				X
Tight deadlines				X
Writing - simple				X
Writing - complex				X