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Campaign Sr Analyst

J o b D e s c r i p t i o n

Job Profile Title:	Campaign Sr Analyst
Job Code:	19386
Profile Title:	19386 Campaign Sr Analyst
Grade / Band:	IC3
FLSA Status:	Exempt
The Manager Campaign Operations is responsible for set up on-property activations for marketing campaigns and communicate all property direct marketing needs to the CoE for fulfillment. This position will support the initiatives of the property by partnering with the Direct Marketing CoE to ensure all property direct marketing campaigns are deployed and set up according to the property marketing strategy. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.

Principal Duties & Responsibilities
Initialize all direct marketing campaigns on time with the Direct Marketing CoE using the campaign request forms.
Product owner for the Atrient kiosk platform, including promotion setup, testing, and troubleshooting.
Builds coupons, adjustments, and promotions in Patron Management for on-property activations.
Reviews and approve campaign status reports to ensure all property campaigns are accounted for and are on schedule.
Communicates project status, timelines, and delivery information to clients and internal teams; attends status meetings as assigned.
Reviews campaign exposure reports produced by the Direct Marketing CoE to ensure offers are created according to the campaign request forms.
Assists with regional property promotional planning and implementation as needed.
Interfaces with internal departments, clients, and vendors to troubleshoot and resolve issues to accomplish departmental objectives
Collaborates and provides support to internal and external partners to maximize departmental efficiency and effectiveness.
Maintains a working knowledge of changing data access techniques and methodologies, including any required query languages, computer systems, and applications for database marketing.
Collaborates with IT to troubleshoot issues with vendors (e.g., Atrient, Patron Management, etc.).
Complies with all regulatory requirements.
Maintains confidentiality of all MGM trade secrets and proprietary information, including business processes, customer lists, marketing plans, and other confidential information.

Required for All Jobs
Performs other job-related duties as requested
Proof of eligibility to work in the United States

Education and Experience
Bachelor degree or equivalent experience and 3+ years of prior relevant experience

Education
Education Level	Education Details	Required/ Preferred
	Business/marketing or related field or equivalent experience	Required

Work Experience
Experience	Experience Details	Required/ Preferred
2+ Years of Prior Relevant Experience	Experience in direct marketing or related work experience	Required

Additional Requirements
Details	Required/ Preferred
Previous experience working in a similar resort setting.	Preferred

Knowledge, Skills and Abilities
KSAs
Critical thinking and solution-oriented skills that align with our company positioning.
Advanced creative problem-solving, design, typography, and conceptual skills.
Excellent communication and presentation skills.
Knowledge of multiple systems that support business objectives preferred, specifically: IGT Patron Management, SQL Server, Opera, and knowledge of Microsoft Office including Excel, Word, Access, PowerPoint required.
Extensive knowledge of the casino industry, including administrative, marketing, casino operations, gaming regulations, and employee relations.
Must be able to communicate effectively in English, in both written and oral forms.
Must have interpersonal skills to deal effectively with all business contacts.
Maintain a professional appearance and demeanor.

Physical Requirements
A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Physical Requirement	N/A	Rarely	Occasionally	Frequently	Constantly	Weight/ w.p.m.
Balancing			X
Bending			X
Carrying 10 pounds			X
Clear speech - simple				X
Clear speech - complex				X
Climbing	X
Distant vision				X
Driving	X
Flexibility - upper body			X
Flexibility - lower body			X
Hearing/Listening				X
Kneeling			X
Lifting 10 pounds			X
Near vision				X
Normal vision				X
Pushing/Pulling			X
Reaching			X
Sitting				X
Standing			X
Typing				X
Walking				X

Work Environment
While performing the duties of this job, the associate is required to work within the selected work environments.
Work Environment	N/A	Rarely	Occasionally	Frequently	Constantly
Communication - verbal				X
Communication - written				X
Confined area				X
Contacts - works alone				X
Contacts - works around others				X
Contacts - works with others				X
Exposure to dust / dirt			X
Exposure to fumes / odors			X
Extreme cold		X
Extreme heat		X
Fast pace				X
Hazardous conditions - chemicals	X
Hazardous conditions - high structures	X
Hazardous conditions - high voltage	X
Indoors				X
Noise levels - low to moderate				X
Noise levels - high			X
Office conditions				X
Outdoors			X
Restricted area		X
Shifts	X
Smoke			X
Travel		X
Wet/Humid		X

Mental Requirements
While performing the duties of this job, the associate is required to work within the selected mental requirements.
Mental Requirement	N/A	Rarely	Occasionally	Frequently	Constantly
Analytical				X
Clerical				X
Comprehension				X
Crisis incidents		X
Customer service				X
Decision making				X
High pressure				X
Judgment				X
Long hours			X
Math skills - advance			X
Math skills - basic				X
Organization				X
Reading - simple				X
Reading - complex				X
Repetition				X
Tight deadlines				X
Writing - simple				X
Writing - complex				X