HRTMS Job Description Management
| Dir Marketing Activation J o b D e s c r i p t i o n | | |
Job Profile Title: | Dir Marketing Activation | Job Code: | 19452 | Profile Title: | 19452 Dir Marketing Activation | Grade / Band: | L3 | FLSA Status: | Exempt | The Brand Marketing Director leads the development and execution of all guest-facing communication needs in partnership with the operations team, as well as overseeing enterprise-wide marketing initiatives. This position is also responsible for the partnering with Creative Services teams to ensure successful development and execution of campaigns and projects to deliver on both short and long-term company initiatives. | | | | | |
Principal Duties & Responsibilities | Direct and manage all functions of marketing for various Lines of Business/Property by interpreting business needs and developing strategic marketing plans | Evaluate advertising initiatives on an ongoing basis through interpreting data, identifying trends, and making actionable recommendations for continual improvement to drive results and success for the company | Develop and submit creative briefs, project requests, budget and timeline parameters for creative work. Partner with Creative Services teams to ensure creative needs are executed on strategy, on time and on budget. Serve as main point of contact for property marketing approvals and prioritization guidance on all campaigns and projects | Serve as the brand subject matter expert and key marketing partner by consulting on all guest facing developments and communications with Line of Business/Property leadership and executives | Drive and uphold the rollout of company processes and approach to work, highly focused on efficiency and effectiveness | Manage and lead a team of marketers to maintain a work environment that promotes guest service, teamwork, performance feedback, individual recognition, mutual respect, and employee satisfaction ensuring quality hiring, training, and succession planning processes that encompass the Company’s diversity commitment |
Required for All Jobs | Performs other job-related duties as requested | Proof of eligibility to work in the United States |
Education | Education Level | Education Details | Required/
Preferred | Bachelor's Degree | Advertising, Marketing or a related field, or equivalent experience | Required | | | | | |
Work Experience | Experience | Experience Details | Required/
Preferred | 4+ Years of Prior Relevant Experience | Advertising, Marketing, Client Relationship Management/Client Services or a related field, or four (4) years' experience in a management position in Advertising, Marketing, Hospitality, or a related field | Required | | | | | |
Additional Requirements | Details | Required/
Preferred | Previous experience working in an agency or resort setting | Preferred | Previous experience successfully leading, recruiting, retaining and managing teams | Preferred | | | |
Knowledge, Skills and Abilities | KSAs | Keeps abreast of larger industry trends and how they impact our client's business | Has vast knowledge of property/client branding | Strategic thinker with the ability to initiate and complete projects | Ability to plan, organize, and execute multiple projects with timeliness and accuracy | Strong leadership skills to lead and mentor teams | Strong management and critical thinking skills | Strong public speaking and presentation skills | Proficiency in Microsoft Office programs including Outlook, Word, Excel, and PowerPoint | Interpersonal skills to effectively communicate with all business contacts | Must have excellent customer service skills |
Physical Requirements | A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. | Physical Requirement | N/A | Rarely | Occasionally | Frequently | Constantly | Weight/
w.p.m. | Balancing | | | X | | | | Bending | | | X | | | | Carrying 10 pounds | | | X | | | | Clear speech - simple | | | | X | | | Clear speech - complex | | | | X | | | Climbing | X | | | | | | Distant vision | | | | X | | | Driving | X | | | | | | Flexibility - upper body | | | X | | | | Flexibility - lower body | | | X | | | | Hearing/Listening | | | | X | | | Kneeling | | X | | | | | Lifting 10 pounds | | X | | | | | Near vision | | | | X | | | Normal vision | | | | X | | | Pushing/Pulling | | | X | | | | Reaching | | | X | | | | Sitting | | | | X | | | Standing | | | X | | | | Typing | | | | X | | | Walking | | | | X | | | | | | | | | | | | | | | |
Work Environment | While performing the duties of this job, the associate is required to work within the selected work environments. | Work Environment | N/A | Rarely | Occasionally | Frequently | Constantly | Communication - verbal | | | | | | Communication - written | | | | | | Confined area | | | | | | Contacts - works alone | | | | | | Contacts - works around others | | | | | | Contacts - works with others | | | | | | Exposure to dust / dirt | | | | | | Exposure to fumes / odors | | | | | | Extreme cold | | | | | | Extreme heat | | | | | | Fast pace | | | | | | Hazardous conditions - chemicals | | | | | | Hazardous conditions - high structures | | | | | | Hazardous conditions - high voltage | | | | | | Indoors | | | | | | Noise levels - low to moderate | | | | | | Noise levels - high | | | | | | Office conditions | | | | | | Outdoors | | | | | | Restricted area | | | | | | Shifts | | | | | | Smoke | | | | | | Travel | | | | | | Wet/Humid | | | | | | | | | | | | | | | | |
Mental Requirements | While performing the duties of this job, the associate is required to work within the selected mental requirements. | Mental Requirement | N/A | Rarely | Occasionally | Frequently | Constantly | Analytical | | | | X | | Clerical | | | | X | | Comprehension | | | | X | | Crisis incidents | | | | X | | Customer service | | | | X | | Decision making | | | | X | | High pressure | | | | X | | Judgment | | | | X | | Long hours | | | | X | | Math skills - advance | | | | X | | Math skills - basic | | | | X | | Organization | | | | X | | Reading - simple | | | | X | | Reading - complex | | | | X | | Repetition | | | | X | | Tight deadlines | | | | X | | Writing - simple | | | | X | | Writing - complex | | | | X | | | | | | | | | | | | |
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