Dir Marketing Activation

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Dir Marketing Activation

Job Code:

19452

Profile Title:

19452 Dir Marketing Activation

Grade / Band:

L3

FLSA Status:

Exempt

The Director of Marketing Activation is responsible for leading the execution of property-level marketing strategy. This role translates property business priorities into integrated marketing initiatives, ensures brand alignment at the property level, and drives on site accountability for campaign execution and performance. The Director partners closely with property leadership and the corporate marketing team to deliver cohesive storytelling, measurable business impact, and disciplined execution.

Lead the activation and execution of enterprise and property-level marketing strategies, ensuring alignment to business objectives, revenue targets, and guest experience priorities

Lead and develop a team focused on high-quality execution, accountability, and delivery against defined strategies

Serve as the on-property owner of marketing execution, ensuring all campaigns and initiatives are delivered accurately, on time, and to standard

Operationalize marketing strategy at the property level, translating direction into actionable plans, timelines, and deliverables

Translate business needs into clear creative briefs and partner with Creative Services to execute campaigns that reflect brand standards and property storytelling

Provide on-site accountability for campaign delivery, ensuring flawless execution across channels and touchpoints

Review and approve guest-facing communications to ensure accuracy, relevance, and adherence to brand and campaign strategy

Monitor marketing performance and identify optimization opportunities to improve execution and results (not redefine strategy)

Drive prioritization and resource alignment to support effective execution of campaigns and initiatives

Uphold enterprise marketing processes, tools, and governance while ensuring consistent execution at the property level

Partner with property leadership to align execution priorities to business needs, ensuring marketing supports operational and revenue goals (note: aligned, not defining strategy)

Collaborate cross-functionally with operations, revenue, and functional teams to ensure seamless execution of marketing initiatives

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Advertising, Marketing or a related field

Required

4+ Years of Prior Relevant Experience

Advertising, Marketing, Client Relationship Management/Client Services or a related field, or experience in a management position in Advertising, Marketing, Hospitality, or a related field

Required

Previous experience working in an agency or resort setting

Preferred

Previous experience successfully leading, recruiting, retaining and managing teams

Preferred

Keeps abreast of larger industry trends and how they impact our client's business

Has vast knowledge of property/client branding

Strategic thinker with the ability to initiate and complete projects

Ability to plan, organize, and execute multiple projects with timeliness and accuracy

Strong leadership skills to lead and mentor teams

Strong management and critical thinking skills

Strong public speaking and presentation skills

Proficiency in Microsoft Office programs including Outlook, Word, Excel, and PowerPoint

Interpersonal skills to effectively communicate with all business contacts

Must have excellent customer service skills

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

Communication - written

Confined area

Contacts - works alone

Contacts - works around others

Contacts - works with others

Exposure to dust / dirt

Exposure to fumes / odors

Extreme cold

Extreme heat

Fast pace

Hazardous conditions - chemicals

Hazardous conditions - high structures

Hazardous conditions - high voltage

Indoors

Noise levels - low to moderate

Noise levels - high

Office conditions

Outdoors

Restricted area

Shifts

Smoke

Travel

Wet/Humid

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X