Dir Social Media

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Job Profile Title:

Dir Social Media

Job Code:

19455

Profile Title:

19455 Dir Social Media

Grade / Band:

L3

FLSA Status:

Exempt

The Director of Social Media is responsible for serving as a key strategic and operational leader in expanding the Company's brand story across all social media platforms and owned channels, while overseeing the social presence of individual MGM Resorts brands and key business verticals. Depending on organizational alignment, the Director may focus on leading the brand story, community engagement, and brand reputation management processes, or could focus on building, scaling, and managing the editorial, workflow, and governance frameworks for a centralized Social Media Center of Excellence. This leader will guide a team of social media managers and strategists to create content and editorial calendars that drive engagement, support brand reputation, and ensure strict collaboration on brand standards, voice, and tone. All duties are to be performed in accordance with departmental and MGM Resorts policies, practices, and procedures.

Lead, coach, and develop a team of social media managers and strategists, setting clear performance goals, establishing workload priorities, and building individual growth plans to foster a high-performance culture

Inform and oversee the execution of social media strategy, from audience insight and content ideation through to editorial planning, publishing, and optimization, ensuring all plans align with corporate business outcomes

Translate enterprise priorities into localized, property-level social campaigns, partnering with cross-functional teams such as Brand Marketing, Food and Beverage, Entertainment, Public Relations, and Paid Media

Oversee the social media operating model for assigned business verticals, which could include defining editorial workflows, establishing brand safety governance, managing approval frameworks, and stewarding assigned budgets

Lead the selection, enablement, and daily utilization of enterprise social management and listening platforms (such as Sprinklr or Emplifi) to optimize team workflows, maintain brand standards, and enhance social reporting

Coordinate and deliver integrated paid and organic social campaigns that support business partner objectives, leading production budgeting, accruals, vendor coordination, and return on investment tracking

Direct teams to utilize a variety of data, social listening tools, and audience insights to analyze online conversations and translate performance metrics into executive-ready strategic narratives

Build and animate motion graphics, templates, lower thirds, or brand assets, or could oversee teams and external agencies tasked with delivering these creative assets to ensure the company brand promise is met

May evaluate, test, and champion emerging social platforms, content formats, and artificial intelligence assisted workflows while establishing governance rules to protect brand safety

May drive influencer marketing initiatives and coordinate with external partners to amplify product offerings, resort experiences, and expand brand reach

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

communications, marketing, business, or a related field

Preferred

4+ Years of Prior Relevant Experience

leading and developing a team of social media managers

Required

6+ Years of Prior Relevant Experience

 in social media marketing, online community management, digital marketing, or brand strategy

Required

Experience leading social media marketing or strategy within travel, hospitality, luxury, or entertainment industries

Preferred

Experience leveraging social media in support of larger integrated brand campaigns

Preferred

Experience with marketing databases, content management systems, and social media platforms

Preferred

Ability to establish credibility and rapport with operating leaders and executive stakeholders

Ability to manage multiple complex paid and organic social campaigns across multiple brands simultaneously

Ability to build and sustain strong relationships with peer groups, property partners, and external agencies

Strong interpersonal skills to adapt to a variety of audiences, business lines, and cultural backgrounds

Strong familiarity with social media marketing best practices, platform capabilities, and emerging trends

Persuasive communicator in the English language, with the ability to adapt oral and written messaging for executive, partner, peer, and team audiences

Senior project management and operational discipline that enable management of multiple complex priorities in a fast-paced, deadline-driven environment

Strong business acumen which demonstrates current knowledge and trends within social media and digital marketing

Excellent customer service skills and experience working with social customer care resolution

Proficient in digital and social media across paid and organic channels, specifically within Facebook, Instagram, TikTok, YouTube, LinkedIn, Snapchat, and other emerging platforms

Balancing

X

Bending

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Carrying 10 pounds

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Clear speech - simple

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Clear speech - complex

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Climbing

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Distant vision

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Driving

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Flexibility - upper body

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Flexibility - lower body

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Hearing/Listening

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Kneeling

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Lifting 10 pounds

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Near vision

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Normal vision

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Pushing/Pulling

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Reaching

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Sitting

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Standing

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Typing

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Walking

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Communication - verbal

X

Communication - written

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Confined area

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Contacts - works alone

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Contacts - works around others

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Contacts - works with others

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Exposure to dust / dirt

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Exposure to fumes / odors

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Extreme cold

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Extreme heat

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Fast pace

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Hazardous conditions - chemicals

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Hazardous conditions - high structures

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Hazardous conditions - high voltage

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Indoors

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Noise levels - low to moderate

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Noise levels - high

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Office conditions

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Outdoors

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Restricted area

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Shifts

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Smoke

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Travel

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Wet/Humid

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Analytical

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Clerical

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Comprehension

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Crisis incidents

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Customer service

X

Decision making

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High pressure

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Judgment

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Long hours

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Math skills - advance

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Math skills - basic

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Organization

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Reading - simple

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Reading - complex

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Repetition

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Tight deadlines

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Writing - simple

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Writing - complex

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