Media Producer Sr

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Media Producer Sr

Job Code:

19460-1

Profile Title:

19460-1 Sr Copywriter

Grade / Band:

IC3

FLSA Status:

Exempt

The Senior Copywriter will support Creative Services and Marketing teams by leading advertising and marketing initiatives through concepting and writing across various marketing channels, both traditional and digital (advertising, broadcast, social, direct mail,  web, experiential).This position will become knowledgeable of all property brands and sub-brands, maintaining consistent style throughout campaigns and specific executions.

Develop engaging concepts and solutions based on objectives set through creative briefs across multichannel mediums for  campaigns and branding to include, but not limited to, print, video, radio, digital and social. Identify ways to implement marketing  trends and innovative solutions into the creative thought process.

Write copy for print, outdoor, collateral, direct mail, ad hoc projects and other mediums.

Lead and/or be a valued participant in creative briefings and brainstorming sessions with multiple teams across disciplines

Mentor and coach through collaborative creative thinking and writing which inspires design and builds cohesive teams. Provide  guidance to ensure all communications materials are consistent with the brand platforms.

Drive consumer preferences by creating innovative copy to evolve differentiated key messages across all channels for different  target audiences and featured properties.

Conduct research and develop a strategic foundation for original names, brands, and enterprise creative developments 

Lead proofreading for content, grammar, readability, typographical errors, and brand accuracy

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree or equivalent experience

English, Journalism, Communications, PR, Advertising, Marketing, or a related field

Required

3+ Years of Prior Relevant Experience

Experience in creative copywriting in an agency, in-house, or freelance or related work experience

Required

Previous experience working in a similar resort setting

Preferred

Knowledgeable in connections between various marketing channels, both traditional and digital (advertising, broadcast, social,

Preferred

Previous experience writing for multiple brands in a high-volume environment

Preferred

Must have demonstrated critical thinking and problemsolving skills

Working knowledge of AP Stylebook and grammatical styles and spelling

Must understand and support department processes and procedures, communicate project status, and ensure all deadlines are

Ability to work independently with minimal direction or in partnership

Advanced ability to clearly and concisely present concepts to a variety of stakeholders

Must have Interpersonal skills to deal effectively with all business contacts

Excellent skills in time management, organization, retention and attention to detail

Excellent organizational and time management skills to function effectively under time constraints, within established deadlines

Able to effectively communicate in English, in both written and oral forms

Ability to adapt to a wide variety of styles and audiences with enthusiasm at all levels of writing

Balancing

Bending

Carrying __pounds

Clear speech - simple

Clear speech - complex

Climbing

Crawling

Crouching

Distant vision

Driving - auto/van

Driving - limousine

Flexibility - upper body

Flexibility - lower body

Hearing/Listening

Kneeling

Lifting __pounds

Near vision

Normal vision

Pushing/Pulling

Reaching

Sitting

Standing - 5 hours minimum

Stooping

Typing __w.p.m.

Walking

Communication - verbal

Communication - written

Confined area

Contacts - works alone

Contacts - works around others

Contacts - works with others

Exposure to dust / dirt

Exposure to fumes / odors

Extreme cold

Extreme heat

Fast pace

Hazardous conditions - Chemicals

Hazardous conditions - high structures

Hazardous conditions - high voltage

Indoors

Noise levels - low to moderate

Noise levels - low to high

Office conditions

Outdoors

Restricted area

Shifts

Smoke

__% Travel

Vibration

Wet/Humid

Live Stream/ Video Recording

Analytical

Clerical

Comprehension

Crisis incidents

Customer service

Decision making

Fatigue

High pressure

Judgment

Long hours

Math skills - advance

Math skills - basic

Memorization

Organization

Perception

Reading - simple

Reading - complex

Repetition

Safety hazards

Tight deadlines

Working conditions

Writing - simple

Writing - complex