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Social Media Mgr

J o b D e s c r i p t i o n

Job Profile Title:	Social Media Mgr
Job Code:	19461
Profile Title:	19461 Social Media Mgr
Grade / Band:	IC3
FLSA Status:	Exempt
The Social Media Manager is responsible for building data‐driven solutions across the organization by constructing data models designed to provide executive leadership with cross‐functional insights to drive improved strategies, tactics, and messaging. This role engineers and deploys proprietary data reporting infrastructures across an integrated landscape to enable the on‐going optimization of digital marketing through performance analysis.

Principal Duties & Responsibilities
Develop data led creative campaigns which are aligned to brand KPIs, media objectives and are aligned to brand guidelines and across key strategic business verticals
Manage and cultivate relationships with all major social media platforms, overseeing strategies for leveraging them for MGM Resorts
A/B test content on key strategic social media platforms to optimize campaign performance.
Provide real‐time identification of potential business crisis and cyber security threats through web and application‐based data listening and data threshold analysis is a critical responsibility
Partner with marketing stakeholders to ensure social media is accurately represented in key business initiatives, events and activations
Execute and manage social media activities across the organization as applicable and collaborate with internal cross‐ functional stakeholders across multiple divisions
Regularly measure and analyze platform insights and data, appropriately translating them into reports
Analyze the overall performance of various campaigns from all social media platforms and provide key stakeholders results
Perform other job‐related duties as requested

Required for All Jobs
Performs other job-related duties as requested
Proof of eligibility to work in the United States

Work Experience
Experience	Experience Details	Required/ Preferred
3+ Years of Prior Relevant Experience	In marketing with emphasis on digital/social media; planning and executing social media campaigns.	Required

Additional Requirements
Details	Required/ Preferred
Previous experience working on content development or social media strategy	Preferred
Previous experience managing and working in a social command center with one of the popular SaaS systems (Percolate, Sprinklr, Spreadfast, Salesforce, etc.)	Preferred
Professional experience working within social media ecosystems including Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, etc	Preferred
Bi‐lingual, Spanish	Preferred
Previous experience successfully managing medium‐large projects involving participation and coordination of several resources and departments	Preferred

Knowledge, Skills and Abilities
KSAs
Excellent customer service skills.
Ability to manage conflict in professional manner and provide solutions as a result.
Strong attention to detail.
Ability to multitask on different campaigns, projects and research.
Must have interpersonal skills to deal effectively with all business contacts.
Expertise reviewing and providing formal recommendations to mid‐upper management.
Professional appearance and demeanor.
Able to effectively communicate in English, in both written and oral forms.
Work varied shifts, including weekends and holidays.
Knowledge and experience leveraging social media in support of larger integrated brand management campaigns within the Hospitality and/or Gaming industries.

Physical Requirements
A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Physical Requirement	N/A	Rarely	Occasionally	Frequently	Constantly	Weight/ w.p.m.
Balancing			X
Bending			X
Carrying 10 pounds			X
Clear speech - simple				X
Clear speech - complex				X
Climbing	X
Distant vision				X
Driving	X
Flexibility - upper body			X
Flexibility - lower body			X
Hearing/Listening				X
Kneeling			X
Lifting 10 pounds			X
Near vision				X
Normal vision				X
Pushing/Pulling			X
Reaching			X
Sitting				X
Standing			X
Typing				X
Walking				X

Work Environment
While performing the duties of this job, the associate is required to work within the selected work environments.
Work Environment	N/A	Rarely	Occasionally	Frequently	Constantly
Communication - verbal				X
Communication - written				X
Confined area				X
Contacts - works alone				X
Contacts - works around others				X
Contacts - works with others				X
Exposure to dust / dirt			X
Exposure to fumes / odors			X
Extreme cold		X
Extreme heat		X
Fast pace				X
Hazardous conditions - chemicals	X
Hazardous conditions - high structures	X
Hazardous conditions - high voltage	X
Indoors				X
Noise levels - low to moderate				X
Noise levels - high			X
Office conditions				X
Outdoors			X
Restricted area		X
Shifts	X
Smoke			X
Travel		X
Wet/Humid		X

Mental Requirements
While performing the duties of this job, the associate is required to work within the selected mental requirements.
Mental Requirement	N/A	Rarely	Occasionally	Frequently	Constantly
Analytical				X
Clerical				X
Comprehension				X
Crisis incidents		X
Customer service				X
Decision making				X
High pressure				X
Judgment				X
Long hours			X
Math skills - advance			X
Math skills - basic				X
Organization				X
Reading - simple				X
Reading - complex				X
Repetition				X
Tight deadlines				X
Writing - simple				X
Writing - complex				X