Marketing Partner

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Marketing Partner

Job Code:

19470-1

Profile Title:

19470-1 Brand Strategy Mgr-Commercial Growth

Grade / Band:

IC2

FLSA Status:

Exempt

It is the primary responsibility of the Brand Strategy Manager to manage and execute on the brand portfolio strategy and marketing governance for MGM Resorts International. The Brand Strategy Manager is also responsible for the planning and execution of advertising strategies primarily affiliated with the standing up and continuous evolution of the new Commercial Growth and  personalization initiatives of MGM Resorts. 

All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.

Serve as the point person on development & ownership of all segmentation persona & personalization strategy  guidelines; this may include governance of on-property owned assets, website assets , e-mail content, entertainment  needs, partnership communications, corporate initiatives and general hierarchy of enterprise-wide portfolio priorities.

Management of swift iteration & stakeholders of all pilot projects.

Develop standard operation procedures (SOP) and Statement of Work (SOW) for internal agency partner to prioritize commercial growth/segmentation work and proactively manage demand; is responsible for effectively managing creative  demands of all properties to ensure that internal agency partner workload is properly allocated.

Build relationships with various departments and the internal/external advertising agencies and proactively collaborate with various stakeholders to understand business needs, timing, business impact and expectations.

Lead development and execution of all cross-property marketing campaigns (as it pertains to commercial growth and  personalization) and advertising strategies. Project manage and provide brand oversight of various COE entity projects, High  Demand Entertainment/VIP on property consumer experience, etc.

Stand up and maintenance of all segmentation & personalization asset library for the successful transition of pilot work into  business-as-usual operations.

Integration & adaptation of all/any new property brands into segmentation development. (Linkage between brand  development and brand implementation.)

Partner with creative services to stand up segmentation & channel-based design models.

Project management of all positioning, creative and copy for personalization and performance efforts.

Manage creative, positioning and brand channel planning for all growth strategies.

Manage and provide day to day oversight of future team members, interns or MAP program associates assigned to the department. Actively manage their scope of work and development.

Partner with Director to develop campaign and marketing plans.

Manage projects while ensuring they are produced on time and on budget; drive effective, efficient, and correct flow ofcommunication to ensure the task is achieved.

Write creative briefs for advertising projects and brief media, creative and research staff on projects while driving a culture of teamwork, integrity, excellence, and inclusion.

Provide direction and recommendations to agencies and departments that align to our brand strategy.

Stay current on key marketing trends, best practices and destination or economic research (LVCVA data, ANA information and relevant industry trends).

Open jobs with internal agency.

Perform other job-related duties as requested.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree or equivalent experience

 Marketing, Advertising, Communications or relevant field required; or equivalent experienc

Required

1+ Years of Prior Relevant Experience

Experience in Advertising, Brand Strategy, Marketing, Project Management or related field

Required

6+ Months of Prior Relevant Experience

Supervisory experience

Preferred

Previous experience working in  a similar resort setting.

Preferred

Strong project management skills, including the ability to multi-task large-scale marketing initiatives.

Ability to write a marketing plan that communicates high-level strategy and actionable tactics.

Ability to prioritize tasks in a fast-paced work environment.

Familiarity with a variety of the field's concepts, practices and procedures.

Professional appearance and demeanor with a high degree of interpersonal skills.

Strong organization skills and is detail oriented.

Work varied shifts, including weekends and holidays.

Able to effectively communicate in English, in both written and oral forms.

Ability to influence, use sound judgment, superior interpersonal decision making and problem-solving skills to positively impact the delivery of the Portfolio Marketing strategies and initiatives within MGM Resorts International properties.

Must be collaborative while working in a team environment.

Must possess creativity and ingenuity.

Excellent customer service skills.

Ability to effectively communicate in English, in both oral and written forms.

Balancing

Bending

Carrying __pounds

X

15

Clear speech - simple

X

Clear speech - complex

X

Climbing

Crawling

Crouching

Distant vision

Driving - auto/van

Driving - limousine

Flexibility - upper body

Flexibility - lower body

Hearing/Listening

X

Kneeling

Lifting __pounds

Near vision

Normal vision

X

Pushing/Pulling

Reaching

Sitting

X

Standing - 5 hours minimum

Stooping

Typing __w.p.m.

X

Walking

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

Extreme cold

Extreme heat

Fast pace

X

Hazardous conditions - Chemicals

Hazardous conditions - high structures

Hazardous conditions - high voltage

Indoors

X

Noise levels - low to moderate

X

Noise levels - low to high

Office conditions

X

Outdoors

Restricted area

Shifts

Smoke

__% Travel

X

Vibration

Wet/Humid

Live Stream/ Video Recording

Analytical

X

Clerical

Comprehension

X

Crisis incidents

Customer service

X

Decision making

X

Fatigue

High pressure

X

Judgment

X

Long hours

Math skills - advance

Math skills - basic

X

Memorization

Organization

X

Perception

X

Reading - simple

X

Reading - complex

Repetition

X

Safety hazards

Tight deadlines

X

Working conditions

Writing - simple

X

Writing - complex