VP Strategy

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

VP Strategy

Job Code:

19495

Profile Title:

19495 VP Strategy

Grade / Band:

L5

FLSA Status:

Exempt

The VP of Database Marketing – Strategy and Operations is responsible for defining and setting the marketing campaign strategy and operational campaign execution for known customer segments, MGM Rewards program, and MGMRI external partners, with input and direction from Revenue Managment, and Property Leadership teams. This role is responsible and accountable for optimizing campaigns to ensure customer engagement campaigns achieve the maximum return on investment for each campaign. This role will have direct P&L responsibility, and is responsible for maximize customer value, customer experience, marketing efficiency and overall property performance.

Drives campaign strategy and operational execution for all known customer segments, MGM Rewards program, and MGMRI external partners by leading teams that determine when, what and to whom to send campaigns based on qualitative and quantitative data

Collaborates with Corporate and/or Regional property senior leaders to determine cross-property tradeoffs and campaign prioritization to get the highest return on investment

Guides definition of holistic offer strategy and is accountable for leading and setting the spend within the P&L and not exceeding budgeted forecasts or annual spend for their assigned group of properties

Continuously improves customer engagement relative to internal benchmarks including revenue and income; recommends progressive and best practice customer engagement campaigns; achieves key performance metrics

Delineates overall contact strategy and lifecycle communications for each customer segment across all assigned properties / market(s)

Collaborates with Commercial and/or Regional properties leadership to define and roadmap holistic reinvestment strategy (e.g., slot strategy, etc.) and integrates into customer-focused campaigns while maintaining optimized financial returns

Collaborates with, sets strategy for, and receives input on campaign strategy from Commercial Analytics and Data Science, and customer strategy teams

Works collaboratively with Commercial Data Science, Technology and/or Regional Leadership to enhance customer segmentation practices, and expand to digital channels/omni-channel orchestration while incorporating improvements based on personalization pilots

Works closely to influence and is responsible for the long-term Marketing systems roadmap and systems integrations, working closely with partners in MGM Technology

Owns marketing campaign outcomes, and has affiliated ownership of property led marketing campaigns

Coaches each employee to identify personal goals and developmental needs, identifying training needs as required; ensure each employee completes all required departmental and company training and conduct periodic performance evaluations

Provides leadership for all reporting departments' HR responsibilities, to include creating a work environment that promotes teamwork and mutual respect, providing performance feedback and recognition as well as ensuring quality hiring, training, and succession planning processes that support the company’s diversity commitment

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Preferred

10+ Years of Prior Relevant Experience

A management position in one of the following: casino industry, marketing, hospitality or related field

Required

5+ Years of Prior Relevant Experience

Within a leadership role (Director level or above) within industry or related field

Required

Customer engagement messaging development expertise, including customer valuation and reinvestment for gaming and non-gaming

Preferred

In-depth experience working in various marketing roles across properties and has knowledge of campaign finance & performance drivers

Preferred

Ability to self-manage while consistently exercising good judgment and maturity

Ability to appropriately manage confidential departmental and corporate information

Experience in working with all levels of management

Highly developed organizational skills to function effectively while still maintaining attention to detail and meeting specific organization goals

Ability to work in a high-stress, fast paced environment managing multiple projects and personnel simultaneously. Must possess ability to prioritize conflicting duties and maintain timeline integrity for projects and tasks

Must possess excellent communication skills and demonstrate ability to resolve all situations in a professional manner. This includes strong interpersonal skills to deal effectively with all business contacts

Must have excellent written, verbal and public presentation communication skills

Must have initiative and strive for continuous improvement. Proven ability to participate in implementing innovative ideas, projects and business solutions

Ability to anticipate situations, tools needed, and obstacles through critical thinking and review of business performance

Ability to work on multiple levels from resolving individual support issues to leading large strategic programs

Maintain a professional, neat and well-groomed appearance, adhering to MGM Resorts International standards

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X