VP National Casino Marketing

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

VP National Casino Marketing

Job Code:

19624

Profile Title:

19624 VP National Casino Marketing

Grade / Band:

L5

FLSA Status:

Exempt

The Vice President National Marketing is responsible for providing leadership and direction to the Casino Marketing Executives, driving high-end gaming business in support of property revenue targets and increasing profitability. The Vice President National Marketing is responsible for implementation of strategic tactical marketing programs for competitive positioning in the marketplace. This position provides oversight to ensure all marketing efforts are in accordance with overall business objectives, ensure campaigns and programs are competitive with the market and ensure programs are designed within budget guidelines and the strategic plan.

Develops marketing strategies with the EVP Casino Marketing, President Customer Development and VP of National Marketing at our sister properties. Implements relationship management and customer development strategy that compliments the property through the utilization of software and marketing tools and in partnership with Corporate Casino Marketing.

Establishes casino campaigns for special events/promotions that support all Properties and/or each individual brand. Directs and provides oversight of cross marketing initiatives for MGM Resorts properties to ensure company assets are optimally utilized and maximized to enhance the customer experience. Analyzes effectiveness of casino marketing programs and identifies areas of opportunity based on known industry trends that focus on casino revenue and profitability for the property.

Ensures the integrity and effective measurement of all casino marketing programs. Executes processes that ensure quality control, cost measures, and other techniques for maximizing the effective delivery of customer service and profitability. Applies economic and accounting principles in the analysis and reporting financial data as it relates to Marketing programs.

Executes marketing strategies that ensure the targeted return on sales and maximum revenue for gaming operations. Coordinates all plans with Casino Marketing and the property operational units.

Oversees and monitors appropriate issuance of casino credit to gaming customers in accordance with Company policies and procedures and minimizes credit risk.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Preferred

6+ Years of Prior Relevant Experience

Management experience in a major casino/resort complex

Required

10+ Years of Prior Relevant Experience

Management experience in a major casino/resort complex

Preferred

Experience working in a similar resort setting

Preferred

Strong leadership skills with an emphasis on leading, engaging, recognizing, developing and mentoring employees

Ability to maintain multiple priorities, handle pressure and clearly establish expectations

Ability to promptly make decisions, take action and utilize strong project management skills (successfully plan, outline and execute)

Strong organizational skills to function effectively under time constraints with particular attention to detail and quality of service

Interpersonal skills to effectively communicate with internal and external business contacts, represent the company at public functions, and make presentations in formal business settings

Working knowledge of Nevada Gaming Statutes and Regulations

Knowledge of casino marketing regulatory standards, compliance, markers and regulation Title 31

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X