Exec Dir Regional Casino Marketing

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Exec Dir Regional Casino Marketing

Job Code:

19628

Profile Title:

19628 Exec Dir Regional Casino Marketing

Grade / Band:

L4

FLSA Status:

Exempt

The Executive Director of Casino Marketing Regional Operations will be responsible for leading the innovation, development, implementation and ongoing operational sustainability of the MGM Regional Casino Marketing / Host Relationship Marketing Strategy, Operating model, and CRM Technology Platform. This dynamic and talented Casino Marketing Leader will collaborate with the SVP of Regional Marketing and Casino Marketing Leaders across Corporate and Property entities to develop a Strategy and Operating Model that incorporates best practices of each property in the MGM Regional Portfolio to be consistently applied across all MGM Regional Properties; and in support, a new CRM Technology platform. This is a rare opportunity to work with properties that are already the leaders in each of their respective markets along with some of most talented Casino Marketing and Hospitality leaders in the industry on this evolutionary work central to the MGM Strategy.

Works with Regional SVP of Marketing, Regional Executive Directors of Database Marketing, Corporate Casino Marketing Leadership, Property Marketing Vice Presidents and Casino Marketing Teams to develop Casino Marketing Strategy and Operating Model that are consistent with the strategic vision of MGM Resorts international

Within and along with development of a consistent Regional Casino Marketing Operating Model, creates and sustains a culture of strong relationships and flawless provision of service to MGM’s best and most loyal customers along with an enhanced focus on sales and proactive outreach by the Casino Marketing Host Teams to further enhance loyalty from customers assigned to hosts

Leads the implementation and enhancement of MGM Resorts Casino Marketing Sales Training and Development program

Works with Human Resources and Training and Development teams to create Casino Marketing training curriculum and  materials

Engages with Casino Marketers at all Regional properties and corporate along with IT and 3rd Party systems integrators in the development of MGM’s Customer Relationship Management (CRM) Platform

Anticipates, identifies and understands the needs of the Casino Marketing teams at each Regional property and integrates these into ongoing Casino Marketing Operating Model enhancements and CRM System capability development

Partners with Regional Property Teams, Corporate Casino Marketing Finance and Enterprise Analytics to establish and evolve Key Performance indicators and develop on demand dashboards within the CRM Platform along with standard ongoing performance report

Fulfills the role of Subject Matter Expert as it relates to all things Casino Marketing Host related at the Regional COE level and provides support and guidance to Regional Property Casino Marketing Leadership and Teams

In collaboration with Las Vegas Casino Marketing, Regional Property Casino Marketing Teams and Regional Executive  Directors of Database Marketing, facilitates and drives the efficient and profitable movement of Hosted Players across the  Regional Portfolio of properties as well as Las Vegas properties.

Participates in the ideation process related to VIP and / or hosted Events that occur at Regional Properties

Oversees a team of two Regional Casino Marketing Managers

Conducts competitor research and analysis for regional operations to ensure positioning alignment in regional markets

Provides input, direction, and execution of strategic plans, operating budgets, and service standards to capture incremental  revenue and EBITDA

Stays current, knowledgeable, and abreast of the latest in industry equipment, technology and techniques

Targets and researches relevant technology / 3rd parties to improve operations, guest service, and marketing efficiencies

Champion regional operations as a testing ground for relevant new corporate initiatives and technology

Provide pre-opening support as needed to all new regional operation properties

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Business, marketing or related field,

Required

4+ Years of Prior Relevant Experience

Experience in a Director + Casino Marketing leadership, or commensurate, role with demonstrated experience with business transformation, culture creation, and success delivering results plus experience in Customer Relationship Management (CRM) platform in a sales and relationship focused environment

Required

Experience with Leadership and Change Management in a multi-property / division environment

Preferred

In-depth knowledge of all disciplines within the division to include, Casino Marketing, player development, casino  operations

In depth understanding and management of player tracking systems

Strong ability to analyze and decipher statistical data

Proactive management style with the proven ability to engage, develop and mentor employees, maintain a fun & productive work environment, actively participate in the operation, maintain established levels of service, promptly make decisions and take action, and utilize strong project management skills (ability to successfully plan, outline & execute)

Strong written & verbal communication skills

Develop & maintain strong business relationships

Professionally & personably represent the division

Successfully & professionally react to unplanned developments

Maintain an organized and successful operation by proactively identifying the need for change

Intermediate to advanced level computer skills including Excel, PowerPoint

Professional appearance and demeanor

Excellent customer service skills

Interpersonal skills to effectively communicate with all business contacts

Ability to effectively communicate in English, in both oral and written forms

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X