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Dir National Casino Marketing

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Job Profile Title:

Dir National Casino Marketing

Job Code:

19630

Profile Title:

19630 Dir National Casino Marketing

Grade / Band:

L3

FLSA Status:

Exempt

It is the primary responsibility of the Director National Marketing to effectively market, evaluate, recruit, establish and maintain a professional relationship with high-end casino guests and Casino Marketing Executives alike for property. All duties are to be performed in accordance with MGM Resorts International polices practices and procedures.


Principal Duties & Responsibilities

Assist in making decisions regarding credit, comping, and airfare for entire department/cross property

Assist in planning and organizing marketing trips to promote the property with upcoming casino events, concerts and  boxing events

Assist in developing and maintaining operational procedures for quality and quantity standards to ensure maximum resort  experience to all guests

Implement new policies and procedures that increase efficiency in National Marketing

Compile and analyze data lists for casino and property trends

Research data and trends and implements courses of action to reduce costs and maximize revenues

Monitor performance of all Casino Marketing Executives; develop, counsel and evaluate as necessary

Develop schedules and staffing for all areas of departmental operation

Identify and resolves inefficiencies/problems that affect National Marketing

Prepare monthly/annual departmental budget/forecast and provides supporting documentation for senior management’s  review, when necessary

Monitor departmental expenditures; prepares justification for budget variations and projected increases for new projects

Work in conjunction with National Marketing, Marketing Executives and property personnel to assist and facilitate qualified  in-house casino customers

Respond to guest correspondence and/or guest concerns in a professional and timely manner, achieving positive  guest/problem resolution


Required for All Jobs

Performs other job-related duties as requested

Proof of eligibility to work in the United States


Education

Education Level

Education Details

Required/
Preferred

Bachelor's Degree

 

Preferred


Work Experience

Experience

Experience Details

Required/
Preferred

4+ Years of Prior Relevant Experience

 

Required

7+ Years of Prior Relevant Experience

Experience in Casino Marketing, Player Development, or related field in a major casino/resort complex, with extensive management experience

Preferred


Additional Requirements

Details

Required/
Preferred

Previous experience working in a similar resort setting

Preferred


Knowledge, Skills and Abilities

KSAs

Basic working knowledge of computer programs such as Players Club, Opera, SQL and/or Aprimo

Previous experience with developing policies and procedures

The ability to work in a fast-paced, busy and somewhat stressful environment, maintain physical stamina and proper mental  attitude and ability to deal effectively with management, employees and outside contacts while working under pressure  and meeting deadlines

Excellent communication skills in both oral and written form in order to properly present reports to senior-level  management on a daily basis

Must have interpersonal skills to deal effectively with all business contacts.

Maintain a professional, neat and well-groomed appearance, adhering to Mirage standards as well as professional demeanor

Ability to research and resolve issues professionally and effectively


Physical Requirements

A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Physical Requirement

N/A

Rarely

Occasionally

Frequently

Constantly

Weight/
w.p.m.

Balancing

 

 

X

 

 

 

Bending

 

 

X

 

 

 

Carrying 10 pounds

 

 

X

 

 

 

Clear speech - simple

 

 

 

X

 

 

Clear speech - complex

 

 

 

X

 

 

Climbing

X

 

 

 

 

 

Distant vision

 

 

 

X

 

 

Driving

X

 

 

 

 

 

Flexibility - upper body

 

 

X

 

 

 

Flexibility - lower body

 

 

X

 

 

 

Hearing/Listening

 

 

 

X

 

 

Kneeling

 

 

X

 

 

 

Lifting 10 pounds

 

 

X

 

 

 

Near vision

 

 

 

X

 

 

Normal vision

 

 

 

X

 

 

Pushing/Pulling

 

 

X

 

 

 

Reaching

 

 

X

 

 

 

Sitting

 

 

 

X

 

 

Standing

 

 

X

 

 

 

Typing

 

 

 

X

 

 

Walking

 

 

 

X

 

 


Work Environment

While performing the duties of this job, the associate is required to work within the selected work environments.

Work Environment

N/A

Rarely

Occasionally

Frequently

Constantly

Communication - verbal

 

 

 

X

 

Communication - written

 

 

 

X

 

Confined area

 

 

 

X

 

Contacts - works alone

 

 

 

X

 

Contacts - works around others

 

 

 

X

 

Contacts - works with others

 

 

 

X

 

Exposure to dust / dirt

 

 

X

 

 

Exposure to fumes / odors

 

 

X

 

 

Extreme cold

 

X

 

 

 

Extreme heat

 

X

 

 

 

Fast pace

 

 

 

X

 

Hazardous conditions - chemicals

X

 

 

 

 

Hazardous conditions - high structures

X

 

 

 

 

Hazardous conditions - high voltage

X

 

 

 

 

Indoors

 

 

 

X

 

Noise levels - low to moderate

 

 

 

X

 

Noise levels - high

 

 

X

 

 

Office conditions

 

 

 

X

 

Outdoors

 

 

X

 

 

Restricted area

 

X

 

 

 

Shifts

X

 

 

 

 

Smoke

 

 

X

 

 

Travel

 

X

 

 

 

Wet/Humid

 

X

 

 

 


Mental Requirements

While performing the duties of this job, the associate is required to work within the selected mental requirements.

Mental Requirement

N/A

Rarely

Occasionally

Frequently

Constantly

Analytical

 

 

 

X

 

Clerical

 

 

 

X

 

Comprehension

 

 

 

X

 

Crisis incidents

 

X

 

 

 

Customer service

 

 

 

X

 

Decision making

 

 

 

X

 

High pressure

 

 

 

X

 

Judgment

 

 

 

X

 

Long hours

 

 

X

 

 

Math skills - advance

 

 

X

 

 

Math skills - basic

 

 

 

X

 

Organization

 

 

 

X

 

Reading - simple

 

 

 

X

 

Reading - complex

 

 

 

X

 

Repetition

 

 

 

X

 

Tight deadlines

 

 

 

X

 

Writing - simple

 

 

 

X

 

Writing - complex

 

 

 

X