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International Marketing Exec Dir

J  o  b    D  e  s  c  r  i  p  t  i  o  n

 

 

 

Job Profile Title:

International Marketing Exec Dir

Job Code:

19641

Profile Title:

19641 International Marketing Exec Dir

Grade / Band:

IC6

FLSA Status:

Exempt

The primary responsibility of the Executive Director of International Marketing is to identify and develop new customers, as well as maintain existing customer relationships to drive profitability, annually. This role exposes high-net worth international casino customers to the entertainment offerings at all MGM Resorts properties.


Principal Duties & Responsibilities

Determine and evaluate customers’ casino activity to provide corresponding incentives and authorize or approve high amount of allowance (room, food, beverage, events tickets, promo chips, free play, airfare, or discounts)

Drive incremental business, with a focus on inactive customers and maintain customer base to support increasing the property’s customer development efforts

Makes critical business decisions regarding customer’s allowances and comps while managing customers to a profitable level

Develop and assist in creating special events and attend functions when appropriate to promote marketing efforts and greet customers

Demonstrate a strong player development skillset by engaging new and inactive customers

Work in conjunction with Casino Marketing, Marketing Executives and property personnel to assist and facilitate qualified  in-house casino customers.

Supports new programs directed at identifying gaming and non-gaming M life customers

Liaisons between customers and operating departments to ensure guest requests are fulfilled

Provides support to customers in advancing their tier level

Ensures Marketing Events are communicated to customers through a variety of communication channels

Maintain highly confidential casino customer information by enforcing the privacy of all guests and limits requests for  information about such guests in accordance with company policies

Resolve customer disputes and complaints to the satisfaction of the customer and the company

Comply with all laws, Title 31 and attend all mandatory compliance and training sessions


Required for All Jobs

Performs other job-related duties as requested

Proof of eligibility to work in the United States


Education

Education Level

Education Details

Required/
Preferred

Bachelor's Degree

 

Preferred


Work Experience

Experience

Experience Details

Required/
Preferred

10+ Years of Prior Relevant Experience

Prior relevant experience within casino marketing

Required


Additional Requirements

Details

Required/
Preferred

Must be able to communicate effectively in the language from assigned region:

 â€¢ Far East Marketing –Mandarin and/or Cantonese, etc.

ʉۢ Korean Marketing -Korean

 

Required

Experience working in a similar resort setting

Preferred

Proof of eligibility to work in the United States

Preferred

Gaming license/registration as required by jurisdiction(s)

Preferred


Knowledge, Skills and Abilities

KSAs

Demonstrate excellent interpersonal skills with the ability to listen and communicate appropriately and effectively with guests, employees and executives

Effective decision making and personable social skill

Ability to learn and communicate the products and services of MGM Resorts properties quickly

Perform in a fast-paced, busy, and somewhat stressful environment; maintain physical stamina and proper mental attitude

Ability to deal effectively with guests and all stakeholders while working under pressure to meet deadlines

Able to work as a team with co-workers

Demonstrates Leadership attributes/competencies

Demonstrates and maintains a professional, neat and well-groomed appearance adhering to MGM Resorts International Marketing standards

Must be able to communicate effectively in English, in both written and oral forms

Able to travel domestically or internationally frequently to meet existing customer base and identify new patrons for the Company


Physical Requirements

A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Physical Requirement

N/A

Rarely

Occasionally

Frequently

Constantly

Weight/
w.p.m.

Balancing

 

 

X

 

 

 

Bending

 

 

X

 

 

 

Carrying 10 pounds

 

 

X

 

 

 

Clear speech - simple

 

 

 

X

 

 

Clear speech - complex

 

 

 

X

 

 

Climbing

X

 

 

 

 

 

Distant vision

 

 

 

X

 

 

Driving

X

 

 

 

 

 

Flexibility - upper body

 

 

X

 

 

 

Flexibility - lower body

 

 

X

 

 

 

Hearing/Listening

 

 

 

X

 

 

Kneeling

 

 

X

 

 

 

Lifting 10 pounds

 

 

X

 

 

 

Near vision

 

 

 

X

 

 

Normal vision

 

 

 

X

 

 

Pushing/Pulling

 

 

X

 

 

 

Reaching

 

 

X

 

 

 

Sitting

 

 

 

X

 

 

Standing

 

 

X

 

 

 

Typing

 

 

 

X

 

 

Walking

 

 

 

X

 

 


Work Environment

While performing the duties of this job, the associate is required to work within the selected work environments.

Work Environment

N/A

Rarely

Occasionally

Frequently

Constantly

Communication - verbal

 

 

 

X

 

Communication - written

 

 

 

X

 

Confined area

 

 

 

X

 

Contacts - works alone

 

 

 

X

 

Contacts - works around others

 

 

 

X

 

Contacts - works with others

 

 

 

X

 

Exposure to dust / dirt

 

 

X

 

 

Exposure to fumes / odors

 

 

X

 

 

Extreme cold

 

X

 

 

 

Extreme heat

 

X

 

 

 

Fast pace

 

 

 

X

 

Hazardous conditions - chemicals

X

 

 

 

 

Hazardous conditions - high structures

X

 

 

 

 

Hazardous conditions - high voltage

X

 

 

 

 

Indoors

 

 

 

X

 

Noise levels - low to moderate

 

 

 

X

 

Noise levels - high

 

 

X

 

 

Office conditions

 

 

 

X

 

Outdoors

 

 

X

 

 

Restricted area

 

X

 

 

 

Shifts

X

 

 

 

 

Smoke

 

 

X

 

 

Travel

 

X

 

 

 

Wet/Humid

 

X

 

 

 


Mental Requirements

While performing the duties of this job, the associate is required to work within the selected mental requirements.

Mental Requirement

N/A

Rarely

Occasionally

Frequently

Constantly

Analytical

 

 

 

X

 

Clerical

 

 

 

X

 

Comprehension

 

 

 

X

 

Crisis incidents

 

X

 

 

 

Customer service

 

 

 

X

 

Decision making

 

 

 

X

 

High pressure

 

 

 

X

 

Judgment

 

 

 

X

 

Long hours

 

 

X

 

 

Math skills - advance

 

 

X

 

 

Math skills - basic

 

 

 

X

 

Organization

 

 

 

X

 

Reading - simple

 

 

 

X

 

Reading - complex

 

 

 

X

 

Repetition

 

 

 

X

 

Tight deadlines

 

 

 

X

 

Writing - simple

 

 

 

X

 

Writing - complex

 

 

 

X