VP Marketing & Player Marketing

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

VP Marketing & Player Marketing

Job Code:

19901

Profile Title:

19901 VP Marketing & Player Marketing

Grade / Band:

L5

FLSA Status:

Exempt

The Vice President of Marketing is responsible for providing Senior Executive leadership and direction to the Special Events, Database Marketing, Casino Marketing, VIP Services, Advertising Brand Management as well as Public Relations. The job requires an in‐depth understanding of competitive environments, multi‐channel communications, and best practices in the area of brand development, advertising, direct response and relationship marketing, consumer promotion and business analytics. This role ensures all marketing activities are performed within the reporting business units are done in accordance with the company's strategic business objectives, budget guidelines, mission statement, and service standards. This position serves as a member of the Property Executive Committee and plays a key role in establishing short/long‐term vision and goals for the property. 

Serve as a key member of the Executive Committee team to support the Property President in the development and execution of the property’s Strategic Marketing plan

Responsible for the development, monitoring and management of the annual Marketing Budget, P&L and all related Marketing Expenses to ensure successful achievement of department and business financial objectives

In collaboration and partnership with the Commercial Group, establishes customer segmentation strategy, marketing reinvestment, Test and Learn, Marketing calendar, player events and promotions and other direct marketing programs, loyalty program strategy, all aspects of VIP Casino Marketing, Cross Property Marketing and other marketing strategies and initiatives as required

Partner with the Commercial Group on the development of annual advertising plan including creative strategy, print and broadcast media to ensure alignment with company goals

Oversee local relationships with media and sponsorship partners and plays lead role in negotiation of local media and sponsorship contracts

Lead and ensure collaboration and partnership with Marketing Analytics COE to drive a culture of continuous improvement and data and insights driven marketing

Lead and directs the development, execution and measurement of guest service standards within reporting operational departments consistent with the company service standards and brand attributes

Provide leadership to the reporting divisions including creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s diversity commitment

Collaborate and ensures marketing engagement and support of Business Unit needs including Slots, Table Games, Food and Beverage, Entertainment, Hotel, Convention Sales, Retail and all other Operational units as required

Ensure safety policies and procedures are followed

Ensure all reporting business units delivery standard service, aligning with the properties individual brand while supporting the One Company Culture of MGM Resorts International

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Preferred

6+ Years of Prior Relevant Experience

Relevant experience.

Required

10+ Years of Prior Relevant Experience

Experience in Marketing, Casino Marketing or related field in a major hospitality or casino resort with extensive management experience

Preferred

Previous experience working in a similar resort setting

Preferred

Knowledge of casino marketing regulatory standards, compliance, casino credit, markers and regulation Title 31

Strong leadership skills with an emphasis on leading, engaging, recognizing, developing and mentoring employees

Executive Presence and effectiveness as a member of the Property Senior Executive Team

Ability to maintain multiple priorities, handle pressure and clearly establish expectations

Ability to promptly make decisions, take action and utilize strong project management skills (successfully plan, outline and execute)

Strong organizational skills to function effectively under time constraints with particular attention to detail and quality of service

Interpersonal skills to effectively communicate with internal and external business contacts, represent the company at public functions, and make presentations in formal business settings

Ability to work effectively in a team environment

Ability to effectively communicate in English, in both oral and written forms

Working knowledge of applicable statues and regulations

Professional appearance and demeanor

Balancing

X

Bending

X

Carrying 10 pounds

X

Clear speech - simple

X

Clear speech - complex

X

Climbing

X

Distant vision

X

Driving

X

Flexibility - upper body

X

Flexibility - lower body

X

Hearing/Listening

X

Kneeling

X

Lifting 10 pounds

X

Near vision

X

Normal vision

X

Pushing/Pulling

X

Reaching

X

Sitting

X

Standing

X

Typing

X

Walking

X

Communication - verbal

X

Communication - written

X

Confined area

X

Contacts - works alone

X

Contacts - works around others

X

Contacts - works with others

X

Exposure to dust / dirt

X

Exposure to fumes / odors

X

Extreme cold

X

Extreme heat

X

Fast pace

X

Hazardous conditions - chemicals

X

Hazardous conditions - high structures

X

Hazardous conditions - high voltage

X

Indoors

X

Noise levels - low to moderate

X

Noise levels - high

X

Office conditions

X

Outdoors

X

Restricted area

X

Shifts

X

Smoke

X

Travel

X

Wet/Humid

X

Analytical

X

Clerical

X

Comprehension

X

Crisis incidents

X

Customer service

X

Decision making

X

High pressure

X

Judgment

X

Long hours

X

Math skills - advance

X

Math skills - basic

X

Organization

X

Reading - simple

X

Reading - complex

X

Repetition

X

Tight deadlines

X

Writing - simple

X

Writing - complex

X