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Exec Dir Social Media

J o b D e s c r i p t i o n

Job Profile Title:	Exec Dir Social Media
Job Code:	19908
Profile Title:	19908 Exec Dir Social Media
Grade / Band:	L4
FLSA Status:	Exempt
The Executive Director of Social Media will lead a strategy across key social channels and a centralized social team while partnering closely with property-level marketers, content creators, brand leaders, media, influencer teams and agencies to ensure MGM Resorts continues to set trends and be the market leader in storytelling, community engagement, and brand affinity through social.

Principal Duties & Responsibilities
Develop and oversee MGM Resorts’ enterprise-wide social media strategy, ensuring alignment with brand, business, and marketing goals.
Set the vision for channel architecture, content strategy, and innovation across emerging platforms
Lead, inspire, and grow a team of social strategists, content creators, and community managers
Foster a high-performance culture and implement processes that drive operational excellence.
Partner with brand, media, and creative teams to concept and execute best-in-class social campaigns that drive awareness, consideration, and conversion.
Oversee organic and paid social strategies with an integrated media approach.
Establish KPIs to track performance and ROI of social efforts; analyze metrics to refine strategies and inform leadership reporting through development of monthly, campaign and ad-hoc reports.
Leverage listening and sentiment tools to inform messaging, campaigns, and guest engagement strategies.
Guide the enterprise approach to influencer and creator partnerships, ensuring they are brand-aligned, measurable, and scalable.
Collaborate with digital, PR, CRM, brand, and guest experience teams to ensure a consistent customer journey across all touchpoints.

Required for All Jobs
Performs other job-related duties as requested
Proof of eligibility to work in the United States

Education
Education Level	Education Details	Required/ Preferred
Bachelor's Degree	in marketing, communications, public relations, or related field	Preferred

Work Experience
Experience	Experience Details	Required/ Preferred
4+ Years of Prior Relevant Experience	of progressive experience in social media, community management, or digital content roles	Required
4+ Years of Prior Relevant Experience	in a leadership role	Required
8+ Years of Prior Relevant Experience	of progressive experience in social media, community management, or digital content roles	Preferred

Additional Requirements
Details	Required/ Preferred
Expert knowledge of all major and emerging platforms (Meta, TikTok, X, YouTube, LinkedIn, Threads, etc.).	Required
Deep experience with paid social strategy and integration with media planning.	Required
Highly skilled at analyzing data to optimize content and strategies.	Required
Flexible, available to work evenings, weekends, and holidays to understand and engage in real-time resort happenings.	Required

Knowledge, Skills and Abilities
KSAs
Proven success managing a complex, multi-brand social media ecosystem—ideally within hospitality, travel, lifestyle, or entertainment.
Passionate about storytelling, community-building and innovation in digital engagement within hospitality, entertainment, gaming, and nightlife—always in the know about trends.
Excellent leadership, communication, and cross-functional collaboration skills.

Physical Requirements
A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Physical Requirement	N/A	Rarely	Occasionally	Frequently	Constantly	Weight/ w.p.m.
Balancing			X
Bending			X
Carrying 10 pounds			X
Clear speech - simple				X
Clear speech - complex				X
Climbing	X
Distant vision				X
Driving	X
Flexibility - upper body			X
Flexibility - lower body			X
Hearing/Listening				X
Kneeling			X
Lifting 10 pounds			X
Near vision				X
Normal vision				X
Pushing/Pulling			X
Reaching			X
Sitting				X
Standing			X
Typing				X
Walking				X

Work Environment
While performing the duties of this job, the associate is required to work within the selected work environments.
Work Environment	N/A	Rarely	Occasionally	Frequently	Constantly
Communication - verbal				X
Communication - written				X
Confined area				X
Contacts - works alone				X
Contacts - works around others				X
Contacts - works with others				X
Exposure to dust / dirt			X
Exposure to fumes / odors			X
Extreme cold		X
Extreme heat		X
Fast pace				X
Hazardous conditions - chemicals	X
Hazardous conditions - high structures	X
Hazardous conditions - high voltage	X
Indoors				X
Noise levels - low to moderate				X
Noise levels - high			X
Office conditions				X
Outdoors			X
Restricted area		X
Shifts	X
Smoke			X
Travel		X
Wet/Humid		X

Mental Requirements
While performing the duties of this job, the associate is required to work within the selected mental requirements.
Mental Requirement	N/A	Rarely	Occasionally	Frequently	Constantly
Analytical				X
Clerical				X
Comprehension				X
Crisis incidents		X
Customer service				X
Decision making				X
High pressure				X
Judgment				X
Long hours			X
Math skills - advance			X
Math skills - basic				X
Organization				X
Reading - simple				X
Reading - complex				X
Repetition				X
Tight deadlines				X
Writing - simple				X
Writing - complex				X