Mgr Digital Products Analytics

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Profile Title:

Mgr Digital Products Analytics

Job Code:

12888

Business_Title

Mgr Digital Products Analytics

Profile Title:

12888 Mgr Digital Products Analytics

Grade / Band:

L1

FLSA Status:

Exempt

The Manager of Digital Product Analytics (Insights & Implementation) is a subject matter expert responsible for driving actionable insights and ensuring reliable measurement across MGM Resorts' digital products, including web, mobile app, booking and eCommerce flows, digital check-in, digital key, loyalty experiences, and other customer-facing journeys. This role operates at the intersection of analytics and implementation partnering with Product, UX, Engineering, and Analytics leaders to define measurement needs, ensure accurate instrumentation, and translate customer behavior into clear recommendations that improve adoption, conversion, and digital revenue.

Own digital product reporting and insight delivery for assigned web/app experiences, translating customer behavior, funnel performance, and engagement patterns into clear, actionable recommendations through strong storytelling and stakeholder communication.

Define measurement strategy and requirements for product initiatives, partnering with Product, UX, Engineering, and stakeholders to establish KPIs, success criteria, and measurement approaches that support both day-to-day performance monitoring and deeper customer journey analysis.

Partner on instrumentation to ensure accurate, scalable data collection, contributing to (and in some cases directly owning) tracking specifications, event schemas, data layer requirements, and tagging approaches across web and app experiences.

Support and/or lead tagging implementation and governance activities using tag management systems (e.g., Adobe Launch or similar), including coordinating releases, maintaining standards and documentation, and ensuring consistency across platforms and experiences.

Drive experimentation measurement and learning loops, including defining test success metrics, ensuring proper tracking for A/B and multivariate tests, analyzing results with statistical rigor, and communicating insights and next steps to product partners.

Execute proactive data quality monitoring, QA, and troubleshooting, including validation/auditing of analytics implementations, investigation of anomalies, and partnership with engineering and analytics stakeholders to remediate tracking gaps or regressions.

Perform hands-on analysis using digital analytics tools and raw data, leveraging SQL/Python and BI tools to build dashboards, answer business questions, quantify opportunity size and financial impact, and enable stakeholders with trusted self-serve insights where possible.

Performs other job-related duties as requested

Proof of eligibility to work in the United States

Bachelor's Degree

Required

3+ Years of Prior Relevant Experience

in digital/product analytics, measurement, or related roles delivering business impact through insights and analytics.

Required

Hands-on experience with SQL and/or Python and working with modern data environments (e.g., Databricks or similar).

Required

Experience with digital analytics platforms and/or tag management tools (e.g., Adobe Analytics, Adobe Launch, Google Tag Manager, or equivalent).

Required

Experience analyzing web/app behavior (funnels, conversion, engagement, journeys) and communicating recommendations to stakeholders.

Required

Working knowledge of digital measurement implementation concepts (event taxonomy, data layers, QA/validation, release considerations).

Required

Strong analytical skills with ability to quantify financial impact and prioritize opportunities.

Preferred

Strong communication and teamwork skills.

Ability to learn new concepts quickly.

Ability to gather process information and make recommendations and decisions based on data and findings.

Proven ability to drive business performance through operational insights and analytics.

Balancing

X

Bending

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Carrying 10 pounds

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Clear speech - simple

X

Clear speech - complex

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Climbing

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Distant vision

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Driving

X

Flexibility - upper body

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Flexibility - lower body

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Hearing/Listening

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Kneeling

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Lifting 10 pounds

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Near vision

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Normal vision

X

Pushing/Pulling

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Reaching

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Sitting

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Standing

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Typing

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Walking

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Communication - verbal

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Communication - written

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Confined area

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Contacts - works alone

X

Contacts - works around others

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Contacts - works with others

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Exposure to dust / dirt

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Exposure to fumes / odors

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Extreme cold

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Extreme heat

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Fast pace

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Hazardous conditions - chemicals

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Hazardous conditions - high structures

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Hazardous conditions - high voltage

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Indoors

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Noise levels - low to moderate

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Noise levels - high

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Office conditions

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Outdoors

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Restricted area

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Shifts

X

Smoke

X

Travel

X

Wet/Humid

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Analytical

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Clerical

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Comprehension

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Crisis incidents

X

Customer service

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Decision making

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High pressure

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Judgment

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Long hours

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Math skills - advance

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Math skills - basic

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Organization

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Reading - simple

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Reading - complex

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Repetition

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Tight deadlines

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Writing - simple

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Writing - complex

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